2.
- Ingredients For Success:Facebook for Food and Beverage.
2011 Recipe Marketing 3. Two Major Marketing Goals In The Food
And Beverage Industry.
2011 Recipe 4. The Power Of Social
- Consumers who are exposed to a brand in social are 2.8x more
likely to search for that brands products.
- Source:http://scr.bi/g3Nc84via Jay Baer
2011 Recipe 5. The Power Of Facebook.
- #1 social network in the world
- Over billion active users
- 250 million people log in daily for an average of 55
minutes.
- 68% of U.S. Facebook users said they were more likely to buy on
a positive Facebook friend referral.
2011 Recipe 6. Ingredient for success: Set up a page or place.
2011 Recipe 7. Place or Page?
-
- Facebook automatically creates a place page if someone checks
into your business. Or you type in your address when setting up
your Facebook Page.
2011 Recipe 8. Pages.
-
- If you manufacturer or distribute a product.
2011 Recipe 9. Places.
-
- If someone can walk into your business and purchase a product
or service
2011 Recipe 10. Ingredient for success: Give Facebook users a
reasonto like you. 2011 Recipe 11. Welcome tabs increase your pages
likeability by 47%. 2011 Recipe Source: www.socialmediaexaminer.com
12. Recipe Tip:
- Tabsite, NorthSocial, PageLever, Wildfire, iwiPage,
Fanpageengine, Tabpress, Webuzz, Shortstack
2011 Recipe 13. Facebook Fact:
- 199 out of every 200 interactions (99.5%) come from the users
wall (or newsfeeds). This means thatalmost nobody is coming back to
your fan page after they visit it the first time .
- Source: Jeff Widham, Brand Glue
2011 Recipe 14. Facebook Fact:
- Not all your posts end up in your fans newsfeeds.
2011 Recipe 15. Facebook Edge Rank.
-
- How often an user interacts with your Facebook fan page
content
-
- The type of interaction, comments are weighted heavier than
likes
2011 Recipe 16. Facebook Edge Rank. 2011 Recipe 17. Ingredient
for success: Keep Fans liking you. 2011 Recipe 18. Give Your
Customers Great Content.
- Make your page the place to get answers for(fill in the
blank)challenges
2011 Recipe 19. Give Your Customers Great Content.
- Make it something that will make your customers feel smarter,
prouder, happier for liking you .
2011 Recipe 20. Recipe Tip:
- Use KISS: Keep it simple and shareable
2011 Recipe 21. Shorter is better.
- 27% increase in engagement with posts of 80 characters long or
shorter
2011 Recipe 22. Content Ideas.
2011 Recipe 23. More Content Ideas.
2011 Recipe 24. Recipe Tip:
- Use the 80/20 rule: 80% of your content adds value. 20%
promotes your business directly.
2011 Recipe 25. Ingredient for success: Timing is is everything.
2011 Recipe 26. When To Post.
-
- Companies that post content on their Facebook pages outside
normal business hours see engagement rates that are 20% higher than
average.
2011 Recipe 27. Other Posting Statistics. 2011 Recipe 28. How
Often To Post.
-
- Pages with a small fan base, once a day to three days a
week
-
- Studies have shown the #1 reason for hiding/unliking a page is
the page posts too often*
2011 Recipe 29. Post Timing.
-
- Facebook posts get 50% of their likes in the first 80 minutes.
However, it takes 22 hours for that same post to get 95% of its
Likes
2011 Recipe 30. The Best Day To Post.
-
- According to Facebooks Gross National Happiness index, Friday
afternoon sees a 10% increase in engagement
-
- There is a 9.7 percent increase in happiness on Fridays
compared with the worst day of the week, Monday*
2011 Recipe 31. Ingredient for success: Promote your page. 2011
Recipe 32. Get The Likes Rolling.
2011 Recipe 33. Invite Your Email Contacts. 2011 Recipe 34. Run
Facebook Ads. 2011 Recipe 35. Promote On Your Website.
- Social plugins/like button
2011 Recipe 36. Promote On The Go.
- Over 250 million active Facebook mobile users
2011 Recipe 37. Instant Likeability.
- Text:Like Recipemarketing to 32665
2011 Recipe 38. Ingredient For Success: Dont forget your
marketing fundamentals. 2011 Recipe 39. Recipes 4 Cs.
2011 Recipe 40. Clarity:
2011 Recipe 41. Clarity:
-
- Web traffic (Google analytics)
- Facebook insights, Swixhq, pagelever, twentyfeet, peoplebrowsr,
socialbaker,fangager, vitrue, buzzref, crowdbooster
2011 Recipe 42. Consistency:
- Consistent brand personality
- Consistent posting presence
2011 Recipe 43. Recipe Tip:
- Dont have a social presence if you wont be present.
2011 Recipe 44. Consistency:
-
- Page wall moderating guidelines
-
- Have set times for who checks the wall and when and how they
respond.
2011 Recipe http://ow.ly/5sDEP 45. Creativity:
- Get creative with your content
- Make sure its REMA, relevant, engaging, memorable and
actionable
2011 Recipe 46. Commitment:
2011 Recipe 47. Ingredient For Success:Facebook is just one
tactic. 2011 Recipe 48. Think Across All Channels. 2011 Recipe 49.
Thank You!
- www.facebook.com/recipefoodandbeveragemarketing
2011 Recipe 50. 2011 Recipe Marketing
www.recipemarketing.com