1. 2011 Recipe Marketing

2.

Ingredients For Success:Facebook for Food and Beverage.

2011 Recipe Marketing 3. Two Major Marketing Goals In The Food And Beverage Industry.

Build brand awareness

Induce trial

2011 Recipe 4. The Power Of Social

Consumers who are exposed to a brand in social are 2.8x more likely to search for that brands products.

Source:http://scr.bi/g3Nc84via Jay Baer

2011 Recipe 5. The Power Of Facebook.

#1 social network in the world

Over billion active users

250 million people log in daily for an average of 55 minutes.

68% of U.S. Facebook users said they were more likely to buy on a positive Facebook friend referral.

2011 Recipe 6. Ingredient for success: Set up a page or place. 2011 Recipe 7. Place or Page?

• Facebook automatically creates a place page if someone checks into your business. Or you type in your address when setting up your Facebook Page.

2011 Recipe 8. Pages.

• If you manufacturer or distribute a product.

2011 Recipe 9. Places.

• If someone can walk into your business and purchase a product or service

2011 Recipe 10. Ingredient for success: Give Facebook users a reasonto like you. 2011 Recipe 11. Welcome tabs increase your pages likeability by 47%. 2011 Recipe Source: www.socialmediaexaminer.com 12. Recipe Tip:

FREE AND LOW COST

WELCOME PAGE APPS

Tabsite, NorthSocial, PageLever, Wildfire, iwiPage, Fanpageengine, Tabpress, Webuzz, Shortstack

2011 Recipe 13. Facebook Fact:

199 out of every 200 interactions (99.5%) come from the users wall (or newsfeeds). This means thatalmost nobody is coming back to your fan page after they visit it the first time .

Source: Jeff Widham, Brand Glue

2011 Recipe 14. Facebook Fact:

Not all your posts end up in your fans newsfeeds.

2011 Recipe 15. Facebook Edge Rank.

• How often an user interacts with your Facebook fan page content

• The type of interaction, comments are weighted heavier than likes

• Content recency

2011 Recipe 16. Facebook Edge Rank. 2011 Recipe 17. Ingredient for success: Keep Fans liking you. 2011 Recipe 18. Give Your Customers Great Content.

Make your page the place to get answers for(fill in the blank)challenges

2011 Recipe 19. Give Your Customers Great Content.

Make it easy

Make it fun

Make it something that will make your customers feel smarter, prouder, happier for liking you .

2011 Recipe 20. Recipe Tip:

Use KISS: Keep it simple and shareable

2011 Recipe 21. Shorter is better.

27% increase in engagement with posts of 80 characters long or shorter

www.emarketer.com

2011 Recipe 22. Content Ideas.

• Events

• Videos

• Photos

• Import blog

• Add custom content

• Third party articles

• Ask questions

2011 Recipe 23. More Content Ideas.

• Testimonials

• Create experiences

• Expert Fridays

• Promotion

• Facebook deals

• Coupons

• Recipes

2011 Recipe 24. Recipe Tip:

Use the 80/20 rule: 80% of your content adds value. 20% promotes your business directly.

2011 Recipe 25. Ingredient for success: Timing is is everything. 2011 Recipe 26. When To Post.

• Companies that post content on their Facebook pages outside normal business hours see engagement rates that are 20% higher than average.

• Source: Buddy Media

2011 Recipe 27. Other Posting Statistics. 2011 Recipe 28. How Often To Post.

• Depends on your fans

• Pages with a small fan base, once a day to three days a week

• Studies have shown the #1 reason for hiding/unliking a page is the page posts too often*

• *Source: Mari Smith

2011 Recipe 29. Post Timing.

• Facebook posts get 50% of their likes in the first 80 minutes. However, it takes 22 hours for that same post to get 95% of its Likes

• Source: Visibli

2011 Recipe 30. The Best Day To Post.

• According to Facebooks Gross National Happiness index, Friday afternoon sees a 10% increase in engagement

• There is a 9.7 percent increase in happiness on Fridays compared with the worst day of the week, Monday*

• *Source: New York Times

2011 Recipe 31. Ingredient for success: Promote your page. 2011 Recipe 32. Get The Likes Rolling.

• Like them

• Comment on them

• Share them

• @ tags

2011 Recipe 33. Invite Your Email Contacts. 2011 Recipe 34. Run Facebook Ads. 2011 Recipe 35. Promote On Your Website.

Social plugins/like button

Wibya/Visbli bar

2011 Recipe 36. Promote On The Go.

Over 250 million active Facebook mobile users

Theyre twice as active

Looking for deals

2011 Recipe 37. Instant Likeability.

Text:Like Recipemarketing to 32665

2011 Recipe 38. Ingredient For Success: Dont forget your marketing fundamentals. 2011 Recipe 39. Recipes 4 Cs.

Clarity

Consistency

Creativity

Commitment

2011 Recipe 40. Clarity:

Clear budget

Clear objective

Clear strategy

2011 Recipe 41. Clarity:

Clear Facebook Metrics

• Fans

• Web traffic (Google analytics)

• Sales

• Impressions

Facebook insights, Swixhq, pagelever, twentyfeet, peoplebrowsr, socialbaker,fangager, vitrue, buzzref, crowdbooster

2011 Recipe 42. Consistency:

Consistent brand image

Consistent brand personality

Consistent posting presence

• Hootsuite

• Social oomph

• Postling

• Tweetdeck

• Radian6

2011 Recipe 43. Recipe Tip:

Dont have a social presence if you wont be present.

Anonymous

2011 Recipe 44. Consistency:

Consistent Personality

• Admin rules

• Page wall moderating guidelines

• Have set times for who checks the wall and when and how they respond.

2011 Recipe http://ow.ly/5sDEP 45. Creativity:

Get creative with your content

Mix it up

Make sure its REMA, relevant, engaging, memorable and actionable

2011 Recipe 46. Commitment:

Post regularly

Engage authentically

Measure often

Make adjustments

Rinse and repeat

2011 Recipe 47. Ingredient For Success:Facebook is just one tactic. 2011 Recipe 48. Think Across All Channels. 2011 Recipe 49. Thank You!

See you on Facebook

www.facebook.com/recipefoodandbeveragemarketing

2011 Recipe 50. 2011 Recipe Marketing www.recipemarketing.com