Social Network Social Network Marketing.Marketing.
Jennifer HillmanIntuitive Consultant, Writer and
Host, Producer of AIR: Abstract Illusion Radio
Co-produced by Kevin Leinbach The Web 3.0 Coach
Social Networking/ Web 2.0Social Networking/ Web 2.0
A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Wikipedia
Starting the ConversationReciprocal Relationships
101 Ways to Use Social Media101 Ways to Use Social Media
http://www.slideshare.net/socialmediachallenge/101-ways-to-use-social-media
FredCavazza.net
Social Media MarketingSocial Media Marketing
Social Media Marketing- Getting clients and furthering your brand by leveraging online platforms on which people connect and interact.
Create discussion not one way marketing Engaging w/ people w/ common interest
Social Media and Business Social Media and Business interestsinterests
Lead Generation Brand Building Research and Development Product or Service Launch Customer Retention Partner and Channel Communications Thought Leadership Internal Communications Media Relations Crisis Management
Marketing ComponentsMarketing Components
KnowLikeTrust
Social Network AccessSocial Network Access
Facebook 200+ million membersLinkedIn 35+ million membersTwitter 8+ million members
Free to joinTargeted
Your Own Hub WebsiteYour Own Hub Website
Base site –all point back to it.All info in one place- 1 stop shop
What is FacebookWhat is Facebook
ProfilePages - fansGroups – membersEventsNotes/Status updatesApplicationsFB as hub or website
Ways to Build Your CommunityWays to Build Your Community
Search for friends and business contacts by email
Join groupsSearch new contacts by topics
TwitterTwitter
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets.
Tweets are text-based posts of up to 140 characters in length which are displayed on the user's profile page and delivered to other users who have subscribed to them (known as followers).
Wikipedia
TwitterTwitter
Direct Messages are private messages sent for one Twitter person to another.
The service is free to use over the Internet, but using SMS may incur phone service provider fees.
LinkedInLinkedIn
LinkedIn strengthens and extends your existing network of trusted contacts. ... Over 40 million professionals use LinkedIn to exchange information, ideas and networking contacts.
The purpose of the site is to allow registered users to maintain a list of contact details of people they know and trust in business. The people in the list are called Connections. Users can invite anyone (whether a site user or not) to become a connection.
Wikipedia
LinkedInLinkedIn
This list of connections can then be used in a number of ways:
~A contact network is built up consisting of their direct connections, the connections of each of their connections (termed second degree connections) and also the connections of second degree connections (termed third degree connections). This can be used to gain an introduction to someone you wish to know through a mutual, trusted contact.
~It can then be used to find jobs, people and business opportunities recommended by someone in one's contact network.
~Employers can list jobs and search for potential candidates.
~Job seekers can review the profile of hiring managers and discover which of their existing contacts can introduce them.
~Also available on Linkedin is questions and answers from business experts.
Benefits to Your Business Benefits to Your Business Increased ExposureAttract customers/leads - High SE
rankings◦Blog readers◦Newsletters◦Forum
Establish expertiseCreate communityJVs and Business PartnersAdvertising
Some Do’sSome Do’s
Be Authentic Be PurposefulHave a StrategyBe PatientBe a GiverInvite people to work with you
Some Don’tsSome Don’ts
Neglect site Be Aggressive Spam Overwhelm yourself
Threats on the WebThreats on the Web
Viruses in ApplicationsSpamID theft (or too much personal info)
People to Follow on FBPeople to Follow on FB
Shama Hyder Travis Greenlee Louise Keith Abbott Kendall SummerHawkRobert MiddletonMilana LeshinskyJoe VitaleKevin Nations
AppendixAppendix
Facebook LinkedIn Twitter 150+ Twitter Tools Ping.fmArizona Coaches Meet TCA/AZ group on FBMarketing to the Social Web50 Social Sites That Every Business Needs a Presence
onList of social networking websites – Wikipedia350+ Social Networking Sites 233 Social Networking Sites for Marketing Your Blog
Thank YouThank You
Most of all… enjoy yourself.
Top Related