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Facebook Advertising For Customer Acquisition


Why care about Social Media?


“Only 20% of marketing budgets are typically spent on retention. Yet, in many cases, 75% of revenues comes from existing customers.”

Source: Flip the Funnel


Customer Acquisition

Influence Lead Sale


Quiz Time! How many users are on Facebook from

India?


Over 20% All Sales through Facebook


25% Revenue through Facebook


30x ROI on FB Ads: 10k+ Tickets Sold


Google Adwords vs Facebook Ads

•  Adwords: intent => higher conversion •  Facebook: targeting •  Facebook: early mover advantage


Opportunity of Targeting on Facebook

•  Age •  Location •  Gender •  Interest •  Relationship Status •  Social Connection on Facebook •  Occupation •  Education •  Email, Phone or Userid


Custom Audience: Email/Phone/UID


Interest Targeting on Facebook


Retargeting on Facebook


Landing Page


Exercise: Time to create your Facebook Advertising Strategy!


Let’s continue this conversation…

@PradeepChopra

On Social Media Off Social Media [email protected]

Thanks for Listening!

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