Pre-implantation Genetic Screening Angelina Izzo
FA102a, Research and Speculative Product/Service Development
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
“By the Year 2040, Embryo Selection Could Replace Sex as the Way Most of us Make Babies”http://www.kurzweilai.net/by-the-year-2040-embryo-selection-could-replace-sex-as-the-way-most-of-us-make-babies
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
-Human reproduction is about to undergo a radical shift
https://www.geneticliteracyproject.org
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• At present, over a thousand such diseases can be screened during PGS.
• Parents using IVF and PGS can select embryos not carryingthose diseases.
https://isbibb
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Pre-implantation Genetic Screening Angelina Izzo
Assignment One Research
• Some estimate we’ll be able to predict height from cells taken from early stage embryos within a couple of years and intelligence within a decade.
http://philadelphia.cbslocal.com/
Pre-implantation Genetic Screening Angelina Izzo
Assignment One Future Product or Service
• Pre-implantation Genetic Screening• Genetic modification beneficial or detrimental?• Creating “super-humans”• Basically “deleting” genetic diseases
Pre-implantation Genetic Screening Angelina Izzo
Source for Brand Character Words:
Pre-implantation Genetic Screening Angelina Izzo
Name Process
GENEMOD• Play on words that is both interesting and to the
point
Pre-implantation Genetic Screening Angelina Izzo
ORIGINAL DRAWN DIAGRAM
Pre-implantation Genetic Screening Angelina Izzo
After considerationit was clear that thename could be simplified further
which createdGENEMOD,the simple andto the point brand name
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.goldmansachs.com
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
https://www.northwell.edu/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.hofstra.edu/home/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.nytimes.com/
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Logotype Research
SUPERIOR
http://www.coca-cola.com/global/glp.html
Pre-implantation Genetic Screening Angelina Izzo
Assignment Three, Finished Logotype
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
In other existing webpages, the companies chosen use professional words and detailed descriptions to let the visitors know exactly what the company does and what it provides to the users.
FACEBOOK EXAMPLES:
Amazon: https://www.facebook.com/Amazon/?fref=ts
Apple: https://www.facebook.com/pages/Apple-Inc/105596369475033?fref=ts
Microsoft: https://www.facebook.com/Microsoft/?fref=ts
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
Pre-implantation Genetic Screening Angelina Izzo
Assignment Four, Social Media Branding, Facebook Pages
• Word of mouth
• Connection through Facebook
• Various emails
• Via friends’ comments
• Posts to personal Facebook page
Pre-implantation Genetic Screening Angelina Izzo
Assignment Five, Webpage Layout Research for Wireframes
For other company websites, it seems that one wireframe design that is common is where the logo is up top, then there are links for the different service, and below is a slideshow showcasing the most recent products.
Pre-implantation Genetic Screening Angelina Izzo
Assignment Five, Webpage Layout Research for Wireframes
Pre-implantation Genetic Screening Angelina Izzo
Assignment Five, Webpage Layout Research for Wireframes
Pre-implantation Genetic Screening Angelina Izzo
Assignment Five, Wireframe