FA102A | #3 Logotype
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Transcript of FA102A | #3 Logotype
Emotion management assistant app Annika Mak
FA102a, Research and Speculative Product/Service Development
Emotion management assistant app Annika Mak
Assignment One, Research
“The New York Times • Book Review | How we’ll end up merging with our technology”http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology
Emotion management assistant app Annika Mak
Assignment One, Research
• Richard Yonck’s book, “Heart of the Machine”, states that artificial
intelligence is emotional intelligence.
http://www.kurzweilai.net/new-york-times-book-review-how-well-end-up-merging-with-our-technology
Emotion management assistant app Annika Mak
Assignment One, Research
• Emotional intelligence is the ability to identify, understand, and handle
emotions within yourself and others.
http://www.huffingtonpost.com/entry/emotional-intelligence-for-people-managers_us_59525855e4b0c85b96c65c92
Emotion management assistant app Annika Mak
Assignment One, Research
https://www.nytimes.com/2017/03/14/books/review/thinking-machines-luke-dormehl.html
• Artificial intelligence will merge with humans, but will need technology that
masters human emotions.
Emotion management assistant app Annika Mak
Assignment One, Future Product or Service
• Emotion management assistant app
• Artificial intelligence recognizes current emotional state
• Suggests coping strategies for intense emotions
Emotion management assistant app Annika Mak
Assignment Two, Source for Brand Character Words
http://www.npr.org/2012/05/23/153372982/anais-mitchell-on-mountain-stage
• Anaïs Mitchell
Emotion management assistant app Annika Mak
Assignment Two, Naming Process
• Selected words from research:
• Express
• Comprehension
• Emotion
• Human
• Word Combinations:
• Express + comprehension
Emotion management assistant app Annika Mak
Assignment Two, Final Product/Service Name
• Ecomp
Emotion management assistant app Annika Mak
Assignment Two, Brand Character Diagram Sketches(s)
Emotion management assistant app Annika Mak
Assignment Two, Brand Character Diagram
Emotion management assistant app Annika Mak
Assignment Three, Logotype Research, Word from Diagram
• Tender
Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• Ronald McDonald House Charities
• https://www.rmhc.org/ronald-mcdonald-house
Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• Big Brothers, Big Sisters of America
• http://www.bbbs.org/
Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• World Food Programme
• http://www1.wfp.org/
Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• Habitat for Humanity
• https://www.habitat.org/
Emotion management assistant app Annika Mak
Assignment Three, Logo and Logotype Research
• UNICEF
• https://www.unicef.org/
Emotion management assistant app Annika Mak
Assignment Three, Finished Logotype