Experiment Driven Product DevelopmentLars Giere @mobile.de

http://buildingbuttercream.blogspot.de/2012/11/baking-experiment-varying-sweeteners.html

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THIS IS WHERE WE OFTENARE WITH OUR PRODUCT

THIS IS WHERE WE ALL WANTTO BE WITH OUR PRODUCT

Joshua Porter @ http://52weeksofux.com/post/694598769/the-local-maximum

NO ADOPTION PRODUCT GETSKILLED

WE DO NOT KNOW THE FEATURE VALUE

NO NEED TO KILL THE FEATURE

DEFINE THE VALUE OF YOUR PRODUCTOR FEATURE AND EVALUATE THE SUCCESS1

Tinkles the toilet cat

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TINKELS THE TOILET CAT

We need to crossthis line to make most customers buy

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How can we move to a global maximum area?

Rapid Usability Testing withProblem Interviews and Café Tests

Design Thinking andLean UX Experiments

Fake Features andFeature Surveys

User feedback viaany possible channel

2 CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA

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How can we move to the local maximum?

http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/

WHICH VERSION PRODUCES MORE SALES?

43,4% better

http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/

WHICH VERSION PRODUCES MORE SALES?

BE FLEXIBLE WITHINTHE USER INTERFACE

http://de.slideshare.net/billwscott

BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM3

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Hey Lars, we followed your

“GREAT” plan. But look where we

arrived…

http://images.alphacoders.com/192/192843.jpg

BE EXPLICIT ABOUT ALL YOURUNDERLYING HYPOTHESIS TOBE ABLE TO LEARN

4

BE EXPLICIT ABOUT ALL YOURUNDERLYING HYPOTHESIS TOBE ABLE TO LEARN

4

BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM

3

DEFINE AND EVALUATE SUCCESS1

CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA

2

IF I give a presentation on Experiment Driven Product Development

THEN more product guys will know about this

BECAUSE no one knew this name before.

HYPOTHESIS ONE

IF I give a presentation on Experiment Driven Product Development

THEN more product guys will use it

BECAUSE it is a concept that makes sense.

HYPOTHESIS TWO