Experiment Driven Product Development
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Experiment Driven Product Development Lars Giere @mobile.de http://buildingbuttercream.blogspot.de/2012/11/baking-experiment- varying-sweeteners.html
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The idea of learning and fast responding organizations on the basis of agile and lean practices is becoming more and more popular and is highly adopted within our industry. Nonetheless in the actual product development the success of released features is often not evaluated or at least we don't know if the built solution is the best we could provide for our users. Additionally before building a product it is often very hard to predict if it will be successful. At mobile.de we started to apply an experiment driven product development approach to tackle exactly these problems. Within this talk we want to share our approach and first learnings with you. This is a presentation I gave at the eBay Tech Talk. More details can be found here: http://www.meetup.com/eBay-Europe-Technology/events/146829172/
Transcript of Experiment Driven Product Development
Experiment Driven Product DevelopmentLars Giere @mobile.de
http://buildingbuttercream.blogspot.de/2012/11/baking-experiment-varying-sweeteners.html
Valu
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THIS IS WHERE WE OFTENARE WITH OUR PRODUCT
THIS IS WHERE WE ALL WANTTO BE WITH OUR PRODUCT
Joshua Porter @ http://52weeksofux.com/post/694598769/the-local-maximum
NO ADOPTION PRODUCT GETSKILLED
WE DO NOT KNOW THE FEATURE VALUE
NO NEED TO KILL THE FEATURE
DEFINE THE VALUE OF YOUR PRODUCTOR FEATURE AND EVALUATE THE SUCCESS1
Tinkles the toilet cat
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TINKELS THE TOILET CAT
We need to crossthis line to make most customers buy
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Product
How can we move to a global maximum area?
Rapid Usability Testing withProblem Interviews and Café Tests
Design Thinking andLean UX Experiments
Fake Features andFeature Surveys
User feedback viaany possible channel
2 CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA
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How can we move to the local maximum?
http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
WHICH VERSION PRODUCES MORE SALES?
43,4% better
http://blog.optimizely.com/2013/06/14/ea_simcity_optimizely_casestudy/
WHICH VERSION PRODUCES MORE SALES?
BE FLEXIBLE WITHINTHE USER INTERFACE
http://de.slideshare.net/billwscott
BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM3
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Hey Lars, we followed your
“GREAT” plan. But look where we
arrived…
http://images.alphacoders.com/192/192843.jpg
BE EXPLICIT ABOUT ALL YOURUNDERLYING HYPOTHESIS TOBE ABLE TO LEARN
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BE EXPLICIT ABOUT ALL YOURUNDERLYING HYPOTHESIS TOBE ABLE TO LEARN
4
BE FLEXIBLE WITHIN THE UI TO REACH YOUR LOCAL MAXIMUM
3
DEFINE AND EVALUATE SUCCESS1
CREATE A STRONG PRODUCT VISION TO ENSURE REACHING A GLOBAL MAXIMUM AREA
2
IF I give a presentation on Experiment Driven Product Development
THEN more product guys will know about this
BECAUSE no one knew this name before.
HYPOTHESIS ONE
IF I give a presentation on Experiment Driven Product Development
THEN more product guys will use it
BECAUSE it is a concept that makes sense.
HYPOTHESIS TWO
