Objectives Yet another format for the brief. More practice
concepting. More thinking about ads vs. ideas. Category is easy to
do boring advertising. Potential for high levels of
creativity.
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Boring / Not so creative That doesnt make them bad. That doesnt
mean they dont work. Thats also not your goal. It doesnt take much
talent to do these ads.
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Inspirational / Creative Work This is the kind of work you are
trying to achieve.
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Copy: Some would rather do it themselves.
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Class Showing Improvement Much better job adhering to strategy.
In most cases, better creative.
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Simplify. Simplify. Simplify.
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Simplify.
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Show em whos boss.
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Edit mercilessly.
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You protect her from imaginary monsters. We handle the
rest.
