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Exercise 1 JOMC 271

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Objectives Yet another format for the brief. More practice concepting. More thinking about ads vs. ideas. Category is easy to do boring advertising. Potential for high levels of creativity.

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Boring / Not so creative That doesnt make them bad. That doesnt mean they dont work. Thats also not your goal. It doesnt take much talent to do these ads.

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Inspirational / Creative Work This is the kind of work you are trying to achieve.

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Copy: Some would rather do it themselves.

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Class Showing Improvement Much better job adhering to strategy. In most cases, better creative.

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Simplify. Simplify. Simplify.

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Simplify.

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Show em whos boss.

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Edit mercilessly.

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You protect her from imaginary monsters. We handle the rest.

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Dont let them get too comfortable.

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Fumigation Tents

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Or you could get the Ultimate Protection