FINAL EXAMEXERCISE 1
Last moment booking apps:HOTEL TONIGHT
• What is it for clients?• Hotel booking application for
mobiles• Last minute deals available
on the d-day by noon• Up to 70% discounts
• What is it for hoteliers?• New distribution channel• Possibility to sell last minute
rooms• Growth of the revenue• Occupancy rate increase• Reduce average daily rate• Commission payable to the
application• Selling distressed inventory
Direct bookings:• What is it for clients?
• Hotel booking page on the hotelier’s site
• What is it for hoteliers?• Distribution channel• Growth of the revenue• Occupancy rate
increase• Full control of the sells
OTA’s• What is it for clients?
• Hotel booking engine• Possibility to choose
from many hotels based on a location
• Possibility to compare• Possibility to rate and
give comments• What is it for hoteliers?
• Distribution channel• Growth of the revenue• Occupancy rate increase• Commission to be paid
to the site• Visibility increase
SEOThe process of affecting the visibility of a website or a web page in a searche engine’s « natural » or un-paid search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search…
SEMA form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.SEM methods include: SEO, paid placement (contextual advertising, digital asset optimization and paid inclusion).
Room Key• Sum-up: hotel search
engine site giving access to the hotel’s site for booking or to an OTA
• Mission:Offer travelers direct
access to a broad network of hotels around the globe, provide accurate and comprehensive information.
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