FINAL EXAMEXERCISE 1

Last moment booking apps:HOTEL TONIGHT

• What is it for clients?• Hotel booking application for

mobiles• Last minute deals available

on the d-day by noon• Up to 70% discounts

• What is it for hoteliers?• New distribution channel• Possibility to sell last minute

rooms• Growth of the revenue• Occupancy rate increase• Reduce average daily rate• Commission payable to the

application• Selling distressed inventory

Direct bookings:• What is it for clients?

• Hotel booking page on the hotelier’s site

• What is it for hoteliers?• Distribution channel• Growth of the revenue• Occupancy rate

increase• Full control of the sells

OTA’s• What is it for clients?

• Hotel booking engine• Possibility to choose

from many hotels based on a location

• Possibility to compare• Possibility to rate and

give comments• What is it for hoteliers?

• Distribution channel• Growth of the revenue• Occupancy rate increase• Commission to be paid

to the site• Visibility increase

SEOThe process of affecting the visibility of a website or a web page in a searche engine’s « natural » or un-paid search results. In general, the earlier and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search…

SEMA form of internet marketing that seeks to promote websites by increasing their visibility in search engine result pages.SEM methods include: SEO, paid placement (contextual advertising, digital asset optimization and paid inclusion).

Room Key• Sum-up: hotel search

engine site giving access to the hotel’s site for booking or to an OTA

• Mission:Offer travelers direct

access to a broad network of hotels around the globe, provide accurate and comprehensive information.