5 types of Facebook
posts you can create
to promote your event
47MPUBLIC FACEBOOK EVENT PAGES
WERE CREATED IN 2015
Competition is strong on Facebook’s News Feed.
So, how can you craft content that stands out above the noise?
You’ll want to portray your event in an appealing way to your event’s target audience by experimenting with these five post types for Facebook.
Try out one of the many suggestions if you’re feeling stuck.
1. POSTS THAT TELL THE STORY OF YOUR EVENT
Does your event have a clear narrative? If your event was a superhero, what
would their story of origin be?
Every event has a reason for its being. Be generous about sharing it!
If your event has received considerable publicity that already addresses these
questions and paints its story, share these on Facebook and emphasise the
best parts of each article.
Here are some storytelling posts you can include.
Shoutout to
sponsors and
highlight their
value to
attendees
Explain why
you’re doing this
event, and for
whom
Offer an inside
look at the
‘characters’ of
your event
Share news
articles and
video interviews
Provide the event
programme,
itinerary
And an in-depth
look at each sub-
event or fringe
event, if any
Don’t forget to
help your guests
prepare for the
event!(e.g. directions, what to bring)
2. POSTS THAT CONTEXTUALIZE YOUR EVENT
Most events do not exist in a vacuum, they typically relate to a current
passion or a cause.
Promote your event by successfully situating it in its wider context with the
following bigger-picture posts:
Recent news
articles related to
what your event
is addressing
External
discussions taking
place around the
world relevant to
the themes of
your event
Intriguing data
your attendees
should be aware
of before they
arrive
Information about
the community and
culture your event is
situated in—
especially helpful for
people from out of
town
3. INSIDE LOOKS BEHIND THE SCENES
In response to the paradox of technology bringing people closer together whilst
simultaneously isolating people in reality, brands and marketers are increasingly
becoming more authentic.
It is incredibly rewarding for any brand to step behind the glitz and glamour
and show their audience an unpolished view of what happens
behind the scenes.
Images or live videos that create an emotional connection to your event
helps build a sense of attachment and generate its own buzz.
Keeping-it-real posts of this type will include the following.
Sharing the
planning that
goes into an
event
Disclose
challenges that
pop up along the
way and how your
team overcame
them together
Feature the team
and acknowledge
their talent, skills,
support, and hard
work!
Shots of your
team hard at
work and of
setting things up
at the event
4. FOMO-INDUCING POSTS
It takes a skilled community management team to create a sense
of FOMO (Fear Of Missing Out).
Not all of your followers and audience will be able to attend your event, so
what sets those who show up apart?
What information can you share that swings a person from RSVPing ‘Maybe’
to ‘Going’?
List perks that
people who show
up will enjoy (eg.
what’s in that
goodie bag?)
Hint at a mystery
guest or surprise
during the event
Actually listing
what they will be
missing out on if
they come
Highlight event
exclusives that
will not be
available
anywhere else
Offer ticket
promotions and
discounts for
people who show
up in groups
5. JUST FOR FUN POSTS
Promoting your event with a healthy sense of humour is never a bad thing.
Don’t be afraid to show off what makes your event and your team a little goofy, imperfect, flawed and human just like
everyone else!
In the age of overshare and keeping it real, it isn’t worth it anymore to come
off immaculately put together.
Your community wants to be pleasantly surprised by how
accessible and witty you can be.
Try inventing
memes
Play pranks or
don costumes
Pull funny faces
Make inside
jokes and
running gags
Post cat photos!
It is no secret
that cats rule
over the internet
animal kingdom
Engagement is key to reaching more of your current Facebook following
and tapping into their social circles, to renew or pique an interest in your
Facebook page.
PRO-TIP Set aside a social media budget to promote top-performing posts on Facebook to garner more eyeballs, particularly posts you think will strike a chord with your event’s target audience.
Got your own event management tools
and tips to share with fellow event
organizers?
Tell us in the comments below!
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Suling Wong
Produced by
Claire Ding Liyana Dizzy
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Event Marketing 101: 5 types of Facebook posts you can
generate to promote your event