5 types of Facebook

posts you can create

to promote your event

47MPUBLIC FACEBOOK EVENT PAGES

WERE CREATED IN 2015

Competition is strong on Facebook’s News Feed.

So, how can you craft content that stands out above the noise?

You’ll want to portray your event in an appealing way to your event’s target audience by experimenting with these five post types for Facebook.

Try out one of the many suggestions if you’re feeling stuck.

1. POSTS THAT TELL THE STORY OF YOUR EVENT

Does your event have a clear narrative? If your event was a superhero, what

would their story of origin be?

Every event has a reason for its being. Be generous about sharing it!

If your event has received considerable publicity that already addresses these

questions and paints its story, share these on Facebook and emphasise the

best parts of each article.

Here are some storytelling posts you can include.

Shoutout to

sponsors and

highlight their

value to

attendees

Explain why

you’re doing this

event, and for

whom

Offer an inside

look at the

‘characters’ of

your event

Share news

articles and

video interviews

Provide the event

programme,

itinerary

And an in-depth

look at each sub-

event or fringe

event, if any

Don’t forget to

help your guests

prepare for the

event!(e.g. directions, what to bring)

2. POSTS THAT CONTEXTUALIZE YOUR EVENT

Most events do not exist in a vacuum, they typically relate to a current

passion or a cause.

Promote your event by successfully situating it in its wider context with the

following bigger-picture posts:

Recent news

articles related to

what your event

is addressing

External

discussions taking

place around the

world relevant to

the themes of

your event

Intriguing data

your attendees

should be aware

of before they

arrive

Information about

the community and

culture your event is

situated in—

especially helpful for

people from out of

town

3. INSIDE LOOKS BEHIND THE SCENES

In response to the paradox of technology bringing people closer together whilst

simultaneously isolating people in reality, brands and marketers are increasingly

becoming more authentic.

It is incredibly rewarding for any brand to step behind the glitz and glamour

and show their audience an unpolished view of what happens

behind the scenes.

Images or live videos that create an emotional connection to your event

helps build a sense of attachment and generate its own buzz.

Keeping-it-real posts of this type will include the following.

Sharing the

planning that

goes into an

event

Disclose

challenges that

pop up along the

way and how your

team overcame

them together

Feature the team

and acknowledge

their talent, skills,

support, and hard

work!

Shots of your

team hard at

work and of

setting things up

at the event

4. FOMO-INDUCING POSTS

It takes a skilled community management team to create a sense

of FOMO (Fear Of Missing Out).

Not all of your followers and audience will be able to attend your event, so

what sets those who show up apart?

What information can you share that swings a person from RSVPing ‘Maybe’

to ‘Going’?

List perks that

people who show

up will enjoy (eg.

what’s in that

goodie bag?)

Hint at a mystery

guest or surprise

during the event

Actually listing

what they will be

missing out on if

they come

Highlight event

exclusives that

will not be

available

anywhere else

Offer ticket

promotions and

discounts for

people who show

up in groups

5. JUST FOR FUN POSTS

Promoting your event with a healthy sense of humour is never a bad thing.

Don’t be afraid to show off what makes your event and your team a little goofy, imperfect, flawed and human just like

everyone else!

In the age of overshare and keeping it real, it isn’t worth it anymore to come

off immaculately put together.

Your community wants to be pleasantly surprised by how

accessible and witty you can be.

Try inventing

memes

Play pranks or

don costumes

Pull funny faces

Make inside

jokes and

running gags

Post cat photos!

It is no secret

that cats rule

over the internet

animal kingdom

Engagement is key to reaching more of your current Facebook following

and tapping into their social circles, to renew or pique an interest in your

Facebook page.

PRO-TIP Set aside a social media budget to promote top-performing posts on Facebook to garner more eyeballs, particularly posts you think will strike a chord with your event’s target audience.

Got your own event management tools

and tips to share with fellow event

organizers?

Tell us in the comments below!

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in no time.

Suling Wong

Produced by

Claire Ding Liyana Dizzy

Original article by

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Event Marketing 101: 5 types of Facebook posts you can

generate to promote your event