QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND
WHY?
A media institution is a company or organisation that is accountable for a media text. This could be through marketing, production or distribution.
A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Google
For example Bauer Media is an institution that distributes many music magazines. It owns a 50% stake in BOX Television. Bauer Media also own radio stations KISS 100 FM and Absolute. Along with magazines Q, KERRANG! and Heat.
MEDIA INSTITUTIONS
British Broadcasting Company
British Sky Broadcasting
Disney-ABC Television Group
News Corporation (owner of Fox Broadcasting Company, ITV and BSkyB.
VIACOM (owner of MTV Networks, Nickelodeon, Comedy Central and BET)
WHAT MAKES A COMPANY A MEDIA INSTITUTION?EXAMPLES OF MEDIA INSTITUTIONS AND DIFFERENT OPERATIONS
Comcast 21st Century FOX
Walt Disney CBS Viacom Time Warner
Sony
Movies Universal Studios
Twentieth Century FOX
Walt Disney Studios
CBS Films Paramount Pictures
Warner Bros.
Columbia
Theme parks
Universal Parks & Resorts
20th Century Fox World
Wald Disney Parks and Resorts
None Nickelodeon Resort Orlando
Parque Warner Madrid
None
TV Networks NBC FOX ABC CBS, The CW
None The CW None
Cable TV E! FX, Nat Geo Disney Channel
None MTV, Nick HBO Sony Pictures TV
Record Label
None FOX Music Walt Disney Records/Hollywood Records
CBS Records
Viacom Music
Warner SONY
QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
MY MAGAZINEQUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
Out of all the media institutions I have looked at I think Viacom Networks Europe would be the most appropriate option to distribute my magazine (owner of MTV) because it is already extremely popular in the UK (e.g. MTV). I also think that the company does not publish any similar magazines to mine at the moment, they do not publish many magazines but, there is a big gap in the market for one. My magazine also shows that it is joint with MTV by the relation to MTV on the front page, and having an MTV television station
VIACOM NETWORKS VS. BAUER MEDIA
QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
I think that my magazine will sell well and be popular amongst MTV’s current ventures because it is unique and not a replica or made to be in competition with a current magazine. Bauer media was another appropriate option for my magazine because they have an extremely large group of magazines, for example Q, Kerrang! And Heat, and also they do not have a magazine similar to mine at the moment.
AN EXPANSION TO MY MEDIA PRODUCT
QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?
Bauer Media was another option they create Q magazine, along with Heat which have branched out to other areas of the music industry for example, Heat is most known for it’s magazine, however they do also have a TV channel and a radio station that play music. As shown bellow I have created logos for a Replay radio station, TV channel (joint with MTV) and a website. This allows the brand to grow and become more well known.
I could expand my magazine brand to a radio station: REPLAY FM, this will be similar to something like Capital FM, that paly non-stop music related to the brand itself. Another thing I have is the website, Replay.com, this will be a website where people can find exclusive content and read articles from the magazine. Finally I have Replay TV, this will be a TV station that will mainly play music videos but could expand to have reality TV shows similar to some current music channels (e.g. MTV).
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