QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND

WHY?

A media institution is a company or organisation that is accountable for a media text. This could be through marketing, production or distribution.

A media conglomerate, media group or media institution is a company that owns large numbers of companies in various mass media such as television, radio, publishing, movies, and the Internet. Google

For example Bauer Media is an institution that distributes many music magazines. It owns a 50% stake in BOX Television. Bauer Media also own radio stations KISS 100 FM and Absolute. Along with magazines Q, KERRANG! and Heat.

MEDIA INSTITUTIONS

British Broadcasting Company

British Sky Broadcasting

Disney-ABC Television Group

News Corporation (owner of Fox Broadcasting Company, ITV and BSkyB.

VIACOM (owner of MTV Networks, Nickelodeon, Comedy Central and BET)

WHAT MAKES A COMPANY A MEDIA INSTITUTION?EXAMPLES OF MEDIA INSTITUTIONS AND DIFFERENT OPERATIONS

Comcast 21st Century FOX

Walt Disney CBS Viacom Time Warner

Sony

Movies Universal Studios

Twentieth Century FOX

Walt Disney Studios

CBS Films Paramount Pictures

Warner Bros.

Columbia

Theme parks

Universal Parks & Resorts

20th Century Fox World

Wald Disney Parks and Resorts

None Nickelodeon Resort Orlando

Parque Warner Madrid

None

TV Networks NBC FOX ABC CBS, The CW

None The CW None

Cable TV E! FX, Nat Geo Disney Channel

None MTV, Nick HBO Sony Pictures TV

Record Label

None FOX Music Walt Disney Records/Hollywood Records

CBS Records

Viacom Music

Warner SONY

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

MY MAGAZINEQUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Out of all the media institutions I have looked at I think Viacom Networks Europe would be the most appropriate option to distribute my magazine (owner of MTV) because it is already extremely popular in the UK (e.g. MTV). I also think that the company does not publish any similar magazines to mine at the moment, they do not publish many magazines but, there is a big gap in the market for one. My magazine also shows that it is joint with MTV by the relation to MTV on the front page, and having an MTV television station

VIACOM NETWORKS VS. BAUER MEDIA

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

I think that my magazine will sell well and be popular amongst MTV’s current ventures because it is unique and not a replica or made to be in competition with a current magazine. Bauer media was another appropriate option for my magazine because they have an extremely large group of magazines, for example Q, Kerrang! And Heat, and also they do not have a magazine similar to mine at the moment.

AN EXPANSION TO MY MEDIA PRODUCT

QUESTION 3: WHAT KIND OF MEDIA INSTITUTION MIGHT DISTRIBUTE YOUR MEDIA PRODUCT AND WHY?

Bauer Media was another option they create Q magazine, along with Heat which have branched out to other areas of the music industry for example, Heat is most known for it’s magazine, however they do also have a TV channel and a radio station that play music. As shown bellow I have created logos for a Replay radio station, TV channel (joint with MTV) and a website. This allows the brand to grow and become more well known.

I could expand my magazine brand to a radio station: REPLAY FM, this will be similar to something like Capital FM, that paly non-stop music related to the brand itself. Another thing I have is the website, Replay.com, this will be a website where people can find exclusive content and read articles from the magazine. Finally I have Replay TV, this will be a TV station that will mainly play music videos but could expand to have reality TV shows similar to some current music channels (e.g. MTV).

102.5 REPLAY FM

MTV REPLAY TELEVISION

REPLAY.COM