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EUSAIR STAKEHOLDER CONFERENCE 2021
RE-ROUTING TOURISM AIMING AT SUSTAINABLE
GREEN MACROREGION25th November 2021
EU Strategy for the Adriatic and Ionian Region (EUSAIR)
ALMIR PEŠTEK, PHD, SCHOOL OF ECONOMICS AND BUSINESS IN SARAJEVO
CREATIVE TOURISM - CULTURAL
RESOURCES AND CREATIVITY OF
TOURISTS
13th TSG4 meeting,
6th October 2020, virtual
CONTENT Role of creative tourism in tourism development
Development of creative tourism products
Good practice presentation – Project “Promoting Creative Tourism
through new Experiential and Sustainable Routes” (Interreg Adrion
Transnational Programme)
CREATIVE TOURISM New travellers – active participants in (everyday) experiences of the
places they visit as well as in exceptional and personally meaningful
experiences. Focus on self-development and searching for
transformative experience. (UNWTO)
CREATIVE TOURISM (2) Key dimensions of creative tourism – active participation, learning,
creative self-expression and community engagement
Experience – Story, senses and sophistication
Tangible and intangible aspects: place, culture, community, identity
– points of inspiration and setting for creative tourism activities
CREATIVE TOURISM (3) Successfuly developing and managing tourism requires planning
and operational aspects – dynamic opportunities and contextual
challenges.
Role of private and public sector in creative tourism development
Collaborative networks
Identifying local cultural assets in the context for creative tourism –
cultural and deep mapping project
CREATIVE TOURISM (4) Stories and identity – through the narratives and meanings based
on physical and social aspects and history
Emotional component – emotions, experiences and perceptions
Creative tourism initiatives integrate meaningful elements that
connect visitors to the place from the perspective of the people
guiding them.
BEST PRACTICES – PROJECT CREATURES Interreg Adrion Programme 2014-2020
CREATURES – Promoting Creative Tourism through new Experiential
and Sustainable routes
Preserving cultural heritage, promoting sustainable and experiential
tourism in the ADRION Region by exploiting Cultural&Creative
Industries’(CCI) potential, finding a right balance between
innovation and conservation of the Adrion rich cultural heritage.
BEST PRACTICES – PROJECT CREATURES March 2020- August 2022 (30 months)
Partners: Italy: Metropolitan City of Bologna and Friuli Venezia Giulia Autonomous Region
Slovenia: Urban Planning Institute of the Republic of Slovenia
Greece: Patras Science Park S.A. and Αthens University of Economics and Business Research Center
Croatia: Regional Development agency Dubrovnik-Neretva County
Albania: The Regional Directorate of National Culture, Vlorë
Bosnia and Herzegovina: School of Economics and Business in Sarajevo
BEST PRACTICES – PROJECT CREATURESCREATURES develops actions and tools for raising competencies, support decision making processes and test the proposed solution:- The Joint Acceleration Program will increase CCI-related SMEs and start-ups’ capacities to do business supporting cultural heritage preservation and sustainable tourism- Policy Recommendations, Local Action Plans and related Pilot Activities will provide decision makers with new strategic tools useful to better support CCI in the project fields;- Mobile app and multimedia installations will attract tourists (especially young people) in the new CreaTourES routes and encourage them to explore ADRION cultural heritage in an ‘alternative’ way.
BEST PRACTICES – PROJECT CREATURESThe project will generate positive changes on the ADRION Region at 3 levels:
• economic (increased CC SMEs-startups’ competitiveness and tourist flows attracted by the routes offered),
• cultural (greater valorization of cultural heritage) and• strategic (improved policies promoting a more integrated vision of CCI).
This approach will well-balance beneficiaries’ increased knowledge & skills, being integrated, participatory and transnational, exploiting CCI sector and its key-role in economic growth and cultural valorisation of the ADRION Region, and boosting high-quality and sustainable tourist offer through an experiential approach.
BEST PRACTICES – PROJECT CREATURES• Routes and products:
• Italy: “Piccola Cassia – route link Bologna – Bazzano”, “Bombiana – Poretta Terme”, Literary
route, musical route
• Slovenia: Digital route Walk of Peace (WWI), Bridges and riverbanks of the Ljubljanica river
“Where the river goes, there I wanna be”
• Greece: five creative hubs, film industry
• Croatia: Libertas routes, gourmet heritage, heritage multimedia database
• Albania: part of the Spinarica and Gaius Iulius Caesar routes
• B&H: Sarajevo and Vranduk
BEST PRACTICES – PROJECT CREATURES• Sarajevo – Eat, Pray, Love tour:
• Franz Ferdinand Assasination - Visit the most famous corner in Sarajevo.
• The Tomb of the Seven Brothers - Drop some coins, seek help and hear the legends that are
behind this spot.
• The Church of Saint Anthony of Padua - See the spiritual church that is also visited by Sarajevans
of other confessions who pray to God in their own way.
• Emperor's Mosque - See the first mosque in Sarajevo and find out the story of how Sarajevo got
its name.
• The Spite house - It was on one side of the river but suddenly they moved it on the other side.
BEST PRACTICES – PROJECT CREATURES• Sarajevo – Eat, Pray, Love tour (2):
• City Hall - Find out where the mayor of Sarajevo sits.
• Baščaršija - The main trading center of Sarajevo.
• Bravadžiluk and Kazandžiluk streets - Taste the traditional local food, and find out how to
prepare it.
• Sebilj fountain - Choose the side and drink clear water from the citizen's favorite fountain.
• Old Orthodox Church - The city's first Orthodox church that hides amazing stories and legends.
• Morića Han - Visit the only Ottoman Inn left preserved in the city.
• Bosnian traditional break - Smell the scent, and feel the taste of the Bosnian coffee
BEST PRACTICES – PROJECT CREATURES• Sarajevo – Eat, Pray, Love tour (3):1. Gazi Husrev Bey's Mosque - Visit the yard of the central mosque in Bosnia and Herzegovina.
2. Sarajevo Meeting of Cultures - See the spot where East and West meet.
3. Old Jewish Temple - Find out the story about Sarajevo Haggadah.
4. Cathedral of Sacred Jesus Hearth - Message of peace and tolerance - Sarajevo's Notre Dame.
5. Markale City Market - Feel the vibe of the most famous local market in Sarajevo.
6. Serbian Orthodox Church - The largest Orthodox church boasts five impressive domes, a gilded
baroque belfry, and beautiful murals.
7. Eternal Flame - The flames monument is a unique piece of art, idea, and dedication.
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