EUSAIR STAKEHOLDER CONFERENCE 2021

RE-ROUTING TOURISM AIMING AT SUSTAINABLE

GREEN MACROREGION25th November 2021

EU Strategy for the Adriatic and Ionian Region (EUSAIR)

ALMIR PEŠTEK, PHD, SCHOOL OF ECONOMICS AND BUSINESS IN SARAJEVO

CREATIVE TOURISM - CULTURAL

RESOURCES AND CREATIVITY OF

TOURISTS

13th TSG4 meeting,

6th October 2020, virtual

CONTENT Role of creative tourism in tourism development

Development of creative tourism products

Good practice presentation – Project “Promoting Creative Tourism

through new Experiential and Sustainable Routes” (Interreg Adrion

Transnational Programme)

CREATIVE TOURISM New travellers – active participants in (everyday) experiences of the

places they visit as well as in exceptional and personally meaningful

experiences. Focus on self-development and searching for

transformative experience. (UNWTO)

CREATIVE TOURISM (2) Key dimensions of creative tourism – active participation, learning,

creative self-expression and community engagement

Experience – Story, senses and sophistication

Tangible and intangible aspects: place, culture, community, identity

– points of inspiration and setting for creative tourism activities

CREATIVE TOURISM (3) Successfuly developing and managing tourism requires planning

and operational aspects – dynamic opportunities and contextual

challenges.

Role of private and public sector in creative tourism development

Collaborative networks

Identifying local cultural assets in the context for creative tourism –

cultural and deep mapping project

CREATIVE TOURISM (4) Stories and identity – through the narratives and meanings based

on physical and social aspects and history

Emotional component – emotions, experiences and perceptions

Creative tourism initiatives integrate meaningful elements that

connect visitors to the place from the perspective of the people

guiding them.

BEST PRACTICES – PROJECT CREATURES Interreg Adrion Programme 2014-2020

CREATURES – Promoting Creative Tourism through new Experiential

and Sustainable routes

Preserving cultural heritage, promoting sustainable and experiential

tourism in the ADRION Region by exploiting Cultural&Creative

Industries’(CCI) potential, finding a right balance between

innovation and conservation of the Adrion rich cultural heritage.

BEST PRACTICES – PROJECT CREATURES March 2020- August 2022 (30 months)

Partners: Italy: Metropolitan City of Bologna and Friuli Venezia Giulia Autonomous Region

Slovenia: Urban Planning Institute of the Republic of Slovenia

Greece: Patras Science Park S.A. and Αthens University of Economics and Business Research Center

Croatia: Regional Development agency Dubrovnik-Neretva County

Albania: The Regional Directorate of National Culture, Vlorë

Bosnia and Herzegovina: School of Economics and Business in Sarajevo

BEST PRACTICES – PROJECT CREATURESCREATURES develops actions and tools for raising competencies, support decision making processes and test the proposed solution:- The Joint Acceleration Program will increase CCI-related SMEs and start-ups’ capacities to do business supporting cultural heritage preservation and sustainable tourism- Policy Recommendations, Local Action Plans and related Pilot Activities will provide decision makers with new strategic tools useful to better support CCI in the project fields;- Mobile app and multimedia installations will attract tourists (especially young people) in the new CreaTourES routes and encourage them to explore ADRION cultural heritage in an ‘alternative’ way.

BEST PRACTICES – PROJECT CREATURESThe project will generate positive changes on the ADRION Region at 3 levels:

• economic (increased CC SMEs-startups’ competitiveness and tourist flows attracted by the routes offered),

• cultural (greater valorization of cultural heritage) and• strategic (improved policies promoting a more integrated vision of CCI).

This approach will well-balance beneficiaries’ increased knowledge & skills, being integrated, participatory and transnational, exploiting CCI sector and its key-role in economic growth and cultural valorisation of the ADRION Region, and boosting high-quality and sustainable tourist offer through an experiential approach.

BEST PRACTICES – PROJECT CREATURES• Routes and products:

• Italy: “Piccola Cassia – route link Bologna – Bazzano”, “Bombiana – Poretta Terme”, Literary

route, musical route

• Slovenia: Digital route Walk of Peace (WWI), Bridges and riverbanks of the Ljubljanica river

“Where the river goes, there I wanna be”

• Greece: five creative hubs, film industry

• Croatia: Libertas routes, gourmet heritage, heritage multimedia database

• Albania: part of the Spinarica and Gaius Iulius Caesar routes

• B&H: Sarajevo and Vranduk

BEST PRACTICES – PROJECT CREATURES• Sarajevo – Eat, Pray, Love tour:

• Franz Ferdinand Assasination - Visit the most famous corner in Sarajevo.

• The Tomb of the Seven Brothers - Drop some coins, seek help and hear the legends that are

behind this spot.

• The Church of Saint Anthony of Padua - See the spiritual church that is also visited by Sarajevans

of other confessions who pray to God in their own way.

• Emperor's Mosque - See the first mosque in Sarajevo and find out the story of how Sarajevo got

its name.

• The Spite house - It was on one side of the river but suddenly they moved it on the other side.

BEST PRACTICES – PROJECT CREATURES• Sarajevo – Eat, Pray, Love tour (2):

• City Hall - Find out where the mayor of Sarajevo sits.

• Baščaršija - The main trading center of Sarajevo.

• Bravadžiluk and Kazandžiluk streets - Taste the traditional local food, and find out how to

prepare it.

• Sebilj fountain - Choose the side and drink clear water from the citizen's favorite fountain.

• Old Orthodox Church - The city's first Orthodox church that hides amazing stories and legends.

• Morića Han - Visit the only Ottoman Inn left preserved in the city.

• Bosnian traditional break - Smell the scent, and feel the taste of the Bosnian coffee

BEST PRACTICES – PROJECT CREATURES• Sarajevo – Eat, Pray, Love tour (3):1. Gazi Husrev Bey's Mosque - Visit the yard of the central mosque in Bosnia and Herzegovina.

2. Sarajevo Meeting of Cultures - See the spot where East and West meet.

3. Old Jewish Temple - Find out the story about Sarajevo Haggadah.

4. Cathedral of Sacred Jesus Hearth - Message of peace and tolerance - Sarajevo's Notre Dame.

5. Markale City Market - Feel the vibe of the most famous local market in Sarajevo.

6. Serbian Orthodox Church - The largest Orthodox church boasts five impressive domes, a gilded

baroque belfry, and beautiful murals.

7. Eternal Flame - The flames monument is a unique piece of art, idea, and dedication.

EUSAIR STAKEHOLDER CONFERENCE 2021

THANK YOU

ALMIR PEŠTEK, PHD, ALMIR.PESTEK@EFSA.UNSA.BA