European Innovation Academy 7 th 25 th July, 2014 Nice, France,
4 th edition The most innovative entrepreneurship summer program!
From idea to an initial tech start up in 15 days
Slide 2
Slide 3
We welcome students, professors and business mentors from 50
countries!
Slide 4
Super Agile Innovation! Just in a 3 weeks
Slide 5
I: Ideas, customers III: Prototype & $$ II: Business Models
The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15
days!
Slide 6
Slide 7
Slide 8
Steve Blank
Slide 9
Slide 10
and You need to practice Innovators Failure Pitching!!!
Challenge Yourself @ European Innovation Academy! Why 90% of new
products and services fail
Slide 11
Fail fast. Fail cheap. Fail early. Go out to fail. Follow The
Innovation F-word!
Slide 12
I: Ideas, customers III: Prototype & $$ II: Business Models
The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15
days!
Slide 13
Towards Technological Singularity
Slide 14
Slide 15
Who? Which new customer segments will emerge in the next 5
years? YUPPIES YUFFIES MOBY/DOBY WOOFS SKIPPIES SANDWICHERS Adults
caught between caring their children and their older parents School
Kids with Income + Purchaing Power Well Off Older Folks Mom/Dad
Older Baby Younger Young Urban Failures Youg Urban
Professionals
Slide 16
Customer & Idea Discovery
Slide 17
ARE YOU SOLVING THE RIGHT PROBLEM? If I were given one hour to
save the planet, I would spend 59 minutes defining the problem and
one minute resolving it, Albert Einstein said. Most firms are not
and that undermines their innovation efforts Indeed, when
developing new products, processes, or even businesses, most
companies arent sufficiently rigorous in defining the problems
theyre attempting to solve and articulating why those issues are
important. Without that rigor, organizations miss opportunities,
waste resources, and end up pursuing innovation initiatives that
arent aligned with their strategies.
Slide 18
I: Ideas, customers III: Prototype & $$ II: Business Models
The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15
days!
Slide 19
Slide 20
Grow Fast or Die The Academy technology by Samsung
Slide 21
Customer Discovery, Phase One: State Your Business Model
Slide 22
Customer Discovery, Phase Two: "Get Out of the Building" to
Test the Problem: "Do Customers Care?" Get your team "out of the
building" to test the problem and to answer three key questions: Do
we really understand the customer's problem? Do enough people
really care enough about the problem for this to become a huge
business? And will they care enough to tell their friends?
Slide 23
I: Ideas, customers III: Prototype & $$ II: Business Models
The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15
days!
Slide 24
Customer Discovery, Phase Three: "Get out of the Building" and
Test the Product/Service Solution
Slide 25
Slide 26
Demonstration
Slide 27
24 25 July: pitch your ideas to venture capitalists
Slide 28
A cceleration M ethodology Developed in cooperation: Samsung,
Microsoft, Amadeus, UC Berkeley
Slide 29
Slide 30
1 DAY X 15 = start-up Theory & Methods Professors
Consultants Anayltics Practice & Prototype Meet Customers
Business Mentors Executives Venture Capitalists Angels Day 1 st
Part Day 2 nd Part Listen & Think Team work 6 ECTS & 12 CP
for US students* * Independent work apply addition to 15 days in
Nice
Slide 31
Execution Ideas Without Execution Are A Hobby Market Validation
Customer Validation Limited Launch Global Launch
Slide 32
DEVELOP INTERDICIPLINARITY TEAM WORK = INNOVATION SUCCESS IT
Design Business Law
Slide 33
http://www.flickr.com/photos/moriza/2565606353/ how do you
collaborate?
Slide 34
Slide 35
400 students 100 Start-ups 10 Team-finalists 3 Team-
winners
Slide 36
Experiment Competition
Slide 37
The Prize 30 000 EUR The most innovative Start Up will win 10
000! The startup will be selected by venture capitalist. VC panel
has to confirm high growth business potential. The money CN will be
transfered to your new startup account.
Key topics in the course: Customer Development Innovation
Management Corporate and Technology Strategy New Product-Service
Development Creativity and Innovation Culture Entrepreneurship
Spirit and Skills High Tech Products Marketing Management of IPR
Business Model Design Competitive Forces Competing with Business
Models European Innovation Academy Sessions: Big Data Business
Models What is next after cloud? Innovators Speed Date Team
Marriage Entrepreneurs Failure Pitching James Bond Innovation
Challenge Star Wars Technology Lab Pitching for Venture Capitalists
3 D Prototyping Lego Lab Prototyping Entrepreneur Live Kitchen
Kitchen Academy: 60 sessions and lectures from 50 professors and
business professionals
Slide 41
Big Data Business Models in Tourism lndustry 10 th July, 2014
Nice, Sophia Antipolis
Slide 42
What is next after cloud? 15 th July, 2014 Nice
Slide 43
European Innovation Academy Classroom: 23 online screens,
computers and cameras, sensors to teach innovation and
entrepreneurship The Academy technology by Samsung
Slide 44
James Bond Innovation Challenge Challenge Yourself @ European
Innovation Academy Sessions! Rapid prototyping Bullet speed problem
solving Master of high tech Rival your competitors Smooth operator
& networker
Slide 45
Star Wars Tech Lab Future Tech Roadmaps Mega & Micro Trends
Technological Singularity Challenge Yourself @ European Innovation
Academy Sessions!
Slide 46
LEGO LAB PROTOTYPING - AN UNIQUE SESSION PRESENTED ONLY IN
EUROPEAN INNOVATION ACADEMY! Challenge Yourself @ European
Innovation Academy!
Slide 47
Distinguished professors and experts from all around the World
Ravi Belani, StanfordKen Singer, UC Berkeley
Slide 48
Martin Omander, Developer Advocate at Google
Slide 49
Peter Vesterbacka, Mighty Eagle Angrybird, Rovio Ltd.
Slide 50
European Innovation Academy technology entrepreneurship summer
program is jointly developed with UC Berkeley Almost 30 UC Berkeley
students participated last summer @ the Academy