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European Innovation Academy 7 th 25 th July, 2014 Nice, France, 4 th edition The most innovative entrepreneurship summer program! From idea to an initial tech start up in 15 days

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We welcome students, professors and business mentors from 50 countries!

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Super Agile Innovation! Just in a 3 weeks

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I: Ideas, customers III: Prototype & $$ II: Business Models The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15 days!

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Steve Blank

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and You need to practice Innovators Failure Pitching!!! Challenge Yourself @ European Innovation Academy! Why 90% of new products and services fail

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Fail fast. Fail cheap. Fail early. Go out to fail. Follow The Innovation F-word!

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I: Ideas, customers III: Prototype & $$ II: Business Models The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15 days!

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Towards Technological Singularity

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Who? Which new customer segments will emerge in the next 5 years? YUPPIES YUFFIES MOBY/DOBY WOOFS SKIPPIES SANDWICHERS Adults caught between caring their children and their older parents School Kids with Income + Purchaing Power Well Off Older Folks Mom/Dad Older Baby Younger Young Urban Failures Youg Urban Professionals

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Customer & Idea Discovery

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ARE YOU SOLVING THE RIGHT PROBLEM? If I were given one hour to save the planet, I would spend 59 minutes defining the problem and one minute resolving it, Albert Einstein said. Most firms are not and that undermines their innovation efforts Indeed, when developing new products, processes, or even businesses, most companies arent sufficiently rigorous in defining the problems theyre attempting to solve and articulating why those issues are important. Without that rigor, organizations miss opportunities, waste resources, and end up pursuing innovation initiatives that arent aligned with their strategies.

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I: Ideas, customers III: Prototype & $$ II: Business Models The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15 days!

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Grow Fast or Die The Academy technology by Samsung

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Customer Discovery, Phase One: State Your Business Model

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Customer Discovery, Phase Two: "Get Out of the Building" to Test the Problem: "Do Customers Care?" Get your team "out of the building" to test the problem and to answer three key questions: Do we really understand the customer's problem? Do enough people really care enough about the problem for this to become a huge business? And will they care enough to tell their friends?

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I: Ideas, customers III: Prototype & $$ II: Business Models The Academy 7 25 July, 2014: weeks 1-3 Startup your business in 15 days!

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Customer Discovery, Phase Three: "Get out of the Building" and Test the Product/Service Solution

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Demonstration

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24 25 July: pitch your ideas to venture capitalists

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A cceleration M ethodology Developed in cooperation: Samsung, Microsoft, Amadeus, UC Berkeley

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1 DAY X 15 = start-up Theory & Methods Professors Consultants Anayltics Practice & Prototype Meet Customers Business Mentors Executives Venture Capitalists Angels Day 1 st Part Day 2 nd Part Listen & Think Team work 6 ECTS & 12 CP for US students* * Independent work apply addition to 15 days in Nice

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Execution Ideas Without Execution Are A Hobby Market Validation Customer Validation Limited Launch Global Launch

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DEVELOP INTERDICIPLINARITY TEAM WORK = INNOVATION SUCCESS IT Design Business Law

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http://www.flickr.com/photos/moriza/2565606353/ how do you collaborate?

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400 students 100 Start-ups 10 Team-finalists 3 Team- winners

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Experiment Competition

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The Prize 30 000 EUR The most innovative Start Up will win 10 000! The startup will be selected by venture capitalist. VC panel has to confirm high growth business potential. The money CN will be transfered to your new startup account.

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Entrepreneurs Universities Professors Students Innovation Consultants Technology Experts Market Access Specialists Network Effect

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Key topics in the course: Customer Development Innovation Management Corporate and Technology Strategy New Product-Service Development Creativity and Innovation Culture Entrepreneurship Spirit and Skills High Tech Products Marketing Management of IPR Business Model Design Competitive Forces Competing with Business Models European Innovation Academy Sessions: Big Data Business Models What is next after cloud? Innovators Speed Date Team Marriage Entrepreneurs Failure Pitching James Bond Innovation Challenge Star Wars Technology Lab Pitching for Venture Capitalists 3 D Prototyping Lego Lab Prototyping Entrepreneur Live Kitchen Kitchen Academy: 60 sessions and lectures from 50 professors and business professionals

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Big Data Business Models in Tourism lndustry 10 th July, 2014 Nice, Sophia Antipolis

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What is next after cloud? 15 th July, 2014 Nice

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European Innovation Academy Classroom: 23 online screens, computers and cameras, sensors to teach innovation and entrepreneurship The Academy technology by Samsung

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James Bond Innovation Challenge Challenge Yourself @ European Innovation Academy Sessions! Rapid prototyping Bullet speed problem solving Master of high tech Rival your competitors Smooth operator & networker

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Star Wars Tech Lab Future Tech Roadmaps Mega & Micro Trends Technological Singularity Challenge Yourself @ European Innovation Academy Sessions!

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LEGO LAB PROTOTYPING - AN UNIQUE SESSION PRESENTED ONLY IN EUROPEAN INNOVATION ACADEMY! Challenge Yourself @ European Innovation Academy!

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Distinguished professors and experts from all around the World Ravi Belani, StanfordKen Singer, UC Berkeley

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Martin Omander, Developer Advocate at Google

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Peter Vesterbacka, Mighty Eagle Angrybird, Rovio Ltd.

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European Innovation Academy technology entrepreneurship summer program is jointly developed with UC Berkeley Almost 30 UC Berkeley students participated last summer @ the Academy

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European Innovation Academy Partners