user experience fundamentals – 10’
Why design matters ? – 50’
Microsoft proposition – 20’
break
immersive user experiences – 60’
where do we go ? – 30’
Unintuitive
UX Is Usability
after
accessibilitysearchabilitydiscoverabilitylearnabilityintuitiveness
productivityresponsivenesslatencyperformanceinteractivity
flavors
before
UX Is Desirability
beautifulattractiveexclusivityemotional appealpride of ownership
flavors
before
after
ux
the overall effectiveness, efficiency and satisfaction a user has interacting with the company & its products or services
much more than a pretty ui
best of Design, Technology & Usability
Windows Server
ASP.NETWindows
MediaIIS
SQL Server
Commerce Server
Microsoft Office SharePoint Server
Presentation LayerA seamless user experience
designers
developers
Browser + AJAX
Browser + Silverlight
Windows + WPF
Presentation Layer
Platform & Tools
Silverlight 1.0 for media experiences
Quality
Stunning HD video quality
DVD-like interactivity and overlays
Flexible Development
Integrate w/ existing AJAX frameworks
SMPTE-standard VC-1, WMV and MP3
Delivery
Live Streaming or On-Demand
Performance, scale and cost advantages over other solutions
Silverlight Web Media ecosystem
Expression Encoder for publishing with Silverlight
Expression Blend for creating media experiences
+ Existing ecosystem of WMV technology partners
/ solution providers
Create Distribute Experience
Up to 2x streaming scalability over
Windows Server 2003
New Secure content delivery over SSL and Cache/Proxy support
New IIS7 Media Pack with bit-rate throttling for lower cost for downloaded media
Interactivity, video, and animation in browser
and/or full screen
Seamless, Fast Installation for End Users
Consistent experience on Mac , Windows and Linux
designers & developers:
Speak the same language
designers design
designers & developers:
Speak different languages
developers add business logic
designer developer
Designer & Developer collaboration
• Background : worldwide brand designing, producing & distributing clothes
• Audience : young-minded people
• Objectives : – Reinforce the Brand trough Web 2.0 experience
– Develop Ecommerce
• Requirements : – IT environment
– Rich Media solution
Quiksilver
Quiksilverlive Quiksilver Europe Quiksilver Store Back Office
Silverlight ASP.NET Ajax WPF
Explore new experiences
Peer to Peer TV
Search
Mashups
Streaming
Photos
Popfly
Photosynth
Tafiti
Livestation
Silverlight Streaming service
Surface
Multi Touch
• Product Home Page• http://www.microsoft.com/expression/
• Silverlight Home Page• http://silverlight.net
• Expression Newsletter• http://www.expression-newsletter.com/
• Content• http://www.visitmix.com/
Products & information
• For Web agencies & Design agencies
• Dedicated programs
• Local Microsoft contact
• For students & schools
• Designer Academic Alliance (www.msdnaa.net )
• imaginecup
Resources
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