Entrepreneurship Society
Jared HoppenfeldWest Campus Library
10/11/2011
Contact Information
Jared HoppenfeldAssistant ProfessorBusiness LibrarianManagement Department Liaison
• E-Mail: [email protected]• Phone: 979-862-1982• http://library.tamu.edu/directory/jhoppenf• http://twitter.com/JMHBizLibrarian• http://www.facebook.com/jared.m.hoppenfeld
Show and Tell!
• Consumer Data– New Strategist Books– Consumer Behavior 2010
• Industry-Specific Handbooks– Adam’s Handbooks
• Start-Up Guides– Entrepreneur Magazine’s Start Up Series– How to Open & Operate a Financially Successful…
How to Open & Operate a Financially Successful…
• Child Care Service• Cleaning Service• Fashion Design Business• Floral & Florist Business Both Online & Off• Import Export Business• Interior Design Business• Landscaping, Nursery, or Lawn Service Business• Personal Training Business• Pet Sitting Business
How to Open & Operate a Financially Successful…
• Redesign, Redecorating & Home Staging Business• Retail Business• Web-Based Business• Web Site Design Business• Wedding Consultant & Planning Business• Bakery• Coffee, Espresso & Tea Shop• Pizza & Sub Restaurant• Specialty Retail & Gourmet Foods Shop
Database Trial: Simply Map
• Demographics– population, age, race, income, marital status,
employment, etc• Business & Marketing– consumer behavior (Simmons), business counts by
NAICS, market segments (PRIZM)• Census Data: 1980-2010• Please provide feedback at the link on the class
guide or here: http://goo.gl/2MXuD
Research Guides• Subject and Class Guides• Entrepreneurship Guide: http://guides.library.tamu.edu/entrepreneurship
Company Research
• Business Source Complete– Company profiles & SWOT (big companies)
• Mergent Online– Financial performance, annual reports
• Business & Company Resource Center– Company profiles, histories & products
• ReferenceUSA– Directory, private, localize search– Identify competition, suppliers, customers
• Hoover’s Premium– Histories, execs, competitors, private, localize search
Company ResearchPrint Resources
• Hoover’s Handbook of World Business– HG 4009 H66 2010
• Hoover’s Handbook of American Business– HG 4057 A28617 2010
• Hoover’s Handbook of Private Companies– HG 4057 A2863 2009
• Hoover’s Handbook of Emerging Companies– HG 4057 A33 2008
Company ResearchPrint Resources
• International Directory of Company Histories– HD 2721 I63 1988 2010
• Standard & Poor’s 500 Guide– HD 2709 S6 2007
• Standard & Poor’s Register of Corporations, Directors and Executives– HG 4057 A4 2010
• Ward’s Business Directory of U.S. Private & Public Companies– HD9503 N4 2010
Company Research
• For more Company Research resources, scan this QR Code with your smart phone or go to the following URL:
http://guides.library.tamu.edu/company-research
Company Research:Try it Out!
• See what you can find on companies in your industry using one of the databases you just saw.
Industry Research
• Industry Classification Systems– SIC (Standard Industrial Classification)http://www.osha.gov/pls/imis/sicsearch.html – NAICS (North American Industry Classification
System)http://www.census.gov/eos/www/naics/ – NAICS to SIChttp://www.census.gov/epcd/naics02/N02TOS87.HTM
Industry Research• IBISWorld– Sub-Industry profiles
• BizMiner– Small business
• Business Source Complete– Industry profiles
• NetAdvantage– Major industry profiles & trends
Industry Research
• Plunkett Research Online– Major industry profiles & trends
• Business Monitor Online– Great international data
• Mint Global– International industry reports
• Mintel Reports– Market Research Reports– Consumer Trends & Market Drivers
Industry Research
• For more Industry Research resources, scan this QR Code with your smart phone or go to the following URL:
http://guides.library.tamu.edu/industry
Business Literature Searching(i.e. Articles & Reports)
• ABI/Inform Global• Business Source Complete• LexisNexis Academic• Factiva – Business news• American City Business Journals– Austin– Dallas– Houston– San Antonio– + 35 others in U.S.
Local Demographics• Market Profile Analysis: MPA, Bryan-College Station, TX
– WCL REF HC108 B6 M3 2010 • MSA State & County Profiles
– WCL REF HC 107.T4 S72– WCL REF HC 107.T42 B73 (Brazos County)
• Demographics USA 2008 Zip Code Ed.– WCL REF HF5415.3 D463 2008
• Sourcebook of Zip Code Demographics– WCL REF HA203 .S66
• Business Statistics: Demographic, Economic & Other– http://guides.library.tamu.edu/demographicEconStats
• ProQuest Statistical Datasets• Research Valley Partnership Website
– http://www.researchvalley.org
Sources of Capital
• Directory of Venture Capital & Private Equity Firms– WCL REF HG4751 F582 12th ed. 2008
• Texas Venture Capital– WCL REF HG4751 T49 2010
• United States Venture Capital & Private Equity Directory– WCL REF HG4963 .U55 2009
Business Plans• How to Write a Business Plan– WCL REF HD30.28.M3839 2008
• Business Plans Handbook– WCL REF HD62.7 B865 (21 volumes)
• Anatomy of a Business Plan– WCL REF HD30.28 .P5 2005
• ProQuest Entrepreneurship– Business Plan Samples– Business Plan Publications– Articles, reports, videos– Hoover’s company profiles
Pro-Forma Financials• BizMiner (database)• Annual Statement Studies – Financial Ratio Benchmarks
– WCL REF HF5681 B2 R61 2010/2011• Industry Norms & Key Business Ratios
– WCL REF HD5681 R25 I525 2008/2009• Almanac of Business and Industrial Financial Ratios
– WCL REF HF5681 R25 T68 42nd ed. 2011• Financial Studies of the Small Business
– WCL REF HD2346 U5 F55 28th 2005
Plus Lots More…
• Small Business Sourcebook (6 volumes)– WCL REF HD2346.U5 S65
• Business equipment– ThomasNet database
• Marketing Media– SRDS Manuals
• State & Local Regulations– www.business.gov/states/texas– http://www.texas.gov/en/Discover/Pages/topic.aspx?
topicid=/business
Websites & E-Journals
• Brazos Valley Small Business Development Center – http://goo.gl/SXBl4
• SCORE – Counselors to America’s Small Business – score.org
• Entrepreneur.com• Zeromillion.com• Inc. – www.inc.com• FastCompany – fastcompany.com• Money – money.cnn.com
More Websites
• Small Business Opportunities – sbomag.com• Small Business Administration – www.sba.gov• money.cnn.com/smallbusiness/• smallbusiness.com• businessweek.com/small-business/• smallbiztrends.com• Small Business Advisor – isquare.com• IdeaCafe – businessownersideacafe.com• Small Business Knowledge Base – bizmove.com
Research Tips
• Google does not contain everything!• Pick the right resource (database) for the
information you want.– If you don’t know…. ASK
• If you have spent 15 minutes searching for something and you can’t even a hint at where it is…. ASK
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Questions?
Contact Information
Jared HoppenfeldAssistant ProfessorBusiness LibrarianManagement Department Liaison
• E-Mail: [email protected]• Phone: 979-862-1982• http://library.tamu.edu/directory/jhoppenf• http://twitter.com/JMHBizLibrarian• http://www.facebook.com/jared.m.hoppenfeld
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