Women entrepreneurship and Society
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Transcript of Women entrepreneurship and Society
EntrepreneurAn entrepreneur is someone who is a risk taker and
is ready to face challenges. Women Entrepreneur It may be defined as a woman or group of women
who initiate, organise and run a business enterprise.
Government of India has defined women entrepreneurs as owning and controlling an enterprise with a woman having a minimum financial interest of 51% of the capital and giving atleast 51% of the employment generated in the enterprise to women.
CHARACTERISTICS OF WOMEN ENTREPRENEURS
Imaginative
Attribute to work hard
Persistence
Ability and desire to take risk
Profit earning capacity
LEADERSHIP QUALITIES
Accept challenges Ambitious Drive Enthusiastic Hard work Patience Industrious Motivator Skillful Unquenchable
optimism
Adventurous Conscious Educated Determination to
excel Experienced Intelligent Perseverance Studious Keenness to learn
and imbibe new ideas
IMPORTANCE OF WOMEN ENTREPRENEURS
A good share of the population.
Traditionally outside the domain of economic activities.
They must be made part of the economic development, because it will ensure the economic & social development of the women along with providing more human resources to strengthen the economy of the country.
The economic status of women is now accepted as an indicator of a society’s stage of development.
Pull Factors An urge to do something new Liking for business Need and perception of Women’s
Liberation, Equity, etc. To gain recognition, importance
and social status. To get economic independence To build confidence To developing risk-taking ability To gain greater freedom and
mobility
Death of bread winner Sudden fall in family income Permanent inadequacy in income of the
family The category of push factors forms a
negligible percentage of women entrepreneurs.
Push Factors
Innovation Leads !!
Earlier there were 3 Ks Kitchen Kids Knitting
Then came 3 Ps Powder Papad Pickles
At present there are 3 Es Electronics Energy Engineering
THE INDIAN APPROACH
OVERALL PRODUCT SELECTION BY WOMEN ENTREPRENEURS IN INDIA
NEW AWARENESS
NIP highlighted the need for special entrepreneurship programmes for women entrepreneurs.
Industrial and business opportunities are many. Majority of want-to-be women entrepreneurs
are from middle class families. Their potential should be identified and trained.
Adequate infrastructure support may be helpful.
Mobile training centres should be opened. Post-training follow-up is vital.
BASIC PROBLEMS FACED BY WOMEN ENTREPRENEURS
Being a woman Responsibility towards family, society and
work Male dominated society Tough Competition with large scale units Lack of business training Lack of education Low risk bearing ability Obtaining credit Non-awareness of facilities provided by
government Questions by licensing authorities Marketing
Indra Nooyi
Indra Nooyi, is the current chairman and CFO of the second largest food and beverage business, PepsiCo.
Has held product manager positions at Johnson & Johnson and textile firm Mettur Beardsell.
She has been conferred with prestigious Padma Bhushan for her business achievements and being an inspiration to India’s corporate leadership.
Dr. Kiran Mazumdar Shaw Started her own company,
Biocon, in her garage with an investment of Rs.10000 in the year 1978.
Loan application was turned due the reasons:
1. Biotechnology was nascent at the time in India.
2. She was a woman.3. Her organisation had almost nil
assets With hard work and commitment,
Shaw transformed Biocon into one of the leading biopharmaceutical firms in India.
Ekta Kapoor
Woman who single-handedly founded and made Balaji Telefilms
Currently the creative head of Balaji Telefilms and counted as one of the top 10 women entrepreneurs of today.
Known to be fiercely protective of her company and brand, Ekta is also very professional and has strong business acumen.
Shahnaz Husain One of the most prominent
personalities of the corporate world.
The products launched by her Company head their way to leading global stores.
Her company Shahnaz Husain Herbals has witnessed tremendous growth.
She has received many awards such as "The Arch of Europe Gold Star for Quality", "The 2000 Millennium Medal of Honour", "Rajiv Gandhi Sadbhavana Award" and many more.
Ritu Kumar
A native of Amritsar. She has been designing
the wardrobes of the three winning Miss Indias, for their participation in International Beauty Pageants.
Ritu’s outfits have been patronized by style icons such as late Princess Diana and Jemima Khan.
All-Over India Bangalore leads !
PSYCHO-SOCIAL BARRIERS
1. Afraid of failures and criticism
2. Inadequate motivation
3. Discriminating treatment
4. Non-persistent attitude
5. Lacking in leadership qualities
6. Cultural values
7. Lack of courage and self-confidence
Suggestions
Procedure of getting finance should be
simple
Effective propagation of programmes
Linkages between product, services and
market centers.
Encouragement to technical and
professional education.
The role of business women in economic development is inevitable. Now-a-days women enter not only in selected professions but also in professions like trade, industry and engineering. Women are also willing to take up business and contribute to the Nation's growth. There role is also being recognized and steps are being taken to promote women entrepreneurship. Resurgence of entrepreneurship is the need of the hour. An integrated approach is necessary for making the movement of women entrepreneurship a success.
BY WAY OF CONCLUSION!!