Apparel, Events and Hospitality ManagementConference Proceedings and Presentations Apparel, Events and Hospitality Management

2011

Entrepreneurial Marketing Strategies, BrandDistinctiveness, and Small Business SuccessAnn Marie FioreIowa State University, amfiore@iastate.edu

Linda S. NiehmIowa State University, niehmlin@iastate.edu

Jessica L. HurstIowa State University, hurstj@iastate.edu

Jihyeong SonIowa State University

Amrut SadacharIowa State University, amrut@iastate.edu

Follow this and additional works at: http://lib.dr.iastate.edu/aeshm_conf

Part of the Entrepreneurial and Small Business Operations Commons, HospitalityAdministration and Management Commons, Marketing Commons, and the Sales andMerchandising Commons

This Conference Proceeding is brought to you for free and open access by the Apparel, Events and Hospitality Management at Iowa State UniversityDigital Repository. It has been accepted for inclusion in Apparel, Events and Hospitality Management Conference Proceedings and Presentations by anauthorized administrator of Iowa State University Digital Repository. For more information, please contact digirep@iastate.edu.

Recommended CitationFiore, Ann Marie; Niehm, Linda S.; Hurst, Jessica L.; Son, Jihyeong; and Sadachar, Amrut, "Entrepreneurial Marketing Strategies,Brand Distinctiveness, and Small Business Success" (2011). Apparel, Events and Hospitality Management Conference Proceedings andPresentations. 85.http://lib.dr.iastate.edu/aeshm_conf/85

Entrepreneurial Marketing Strategies, Brand Distinctiveness, and SmallBusiness Success

AbstractThe purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentionsand entrepreneurial marketing of small retail and hospitality business owners, their use of contemporarymarketing practices and resulting business success.

Keywordsentrepreneur, branding, 4Es, success

DisciplinesEntrepreneurial and Small Business Operations | Hospitality Administration and Management | Marketing |Sales and Merchandising

CommentsThis proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011):pp. 1-2. Posted with permission.

This conference proceeding is available at Iowa State University Digital Repository: http://lib.dr.iastate.edu/aeshm_conf/85