Entrepreneurial Marketing Strategies, Brand ...
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Apparel, Events and Hospitality Management Conference Proceedings and Presentations Apparel, Events and Hospitality Management 2011 Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success Ann Marie Fiore Iowa State University, amfi[email protected] Linda S. Niehm Iowa State University, [email protected] Jessica L. Hurst Iowa State University, [email protected] Jihyeong Son Iowa State University Amrut Sadachar Iowa State University, [email protected] Follow this and additional works at: hp://lib.dr.iastate.edu/aeshm_conf Part of the Entrepreneurial and Small Business Operations Commons , Hospitality Administration and Management Commons , Marketing Commons , and the Sales and Merchandising Commons is Conference Proceeding is brought to you for free and open access by the Apparel, Events and Hospitality Management at Iowa State University Digital Repository. It has been accepted for inclusion in Apparel, Events and Hospitality Management Conference Proceedings and Presentations by an authorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected]. Recommended Citation Fiore, Ann Marie; Niehm, Linda S.; Hurst, Jessica L.; Son, Jihyeong; and Sadachar, Amrut, "Entrepreneurial Marketing Strategies, Brand Distinctiveness, and Small Business Success" (2011). Apparel, Events and Hospitality Management Conference Proceedings and Presentations. 85. hp://lib.dr.iastate.edu/aeshm_conf/85
Transcript of Entrepreneurial Marketing Strategies, Brand ...
Apparel, Events and Hospitality ManagementConference Proceedings and Presentations Apparel, Events and Hospitality Management
2011
Entrepreneurial Marketing Strategies, BrandDistinctiveness, and Small Business SuccessAnn Marie FioreIowa State University, [email protected]
Linda S. NiehmIowa State University, [email protected]
Jessica L. HurstIowa State University, [email protected]
Jihyeong SonIowa State University
Amrut SadacharIowa State University, [email protected]
Follow this and additional works at: http://lib.dr.iastate.edu/aeshm_conf
Part of the Entrepreneurial and Small Business Operations Commons, HospitalityAdministration and Management Commons, Marketing Commons, and the Sales andMerchandising Commons
This Conference Proceeding is brought to you for free and open access by the Apparel, Events and Hospitality Management at Iowa State UniversityDigital Repository. It has been accepted for inclusion in Apparel, Events and Hospitality Management Conference Proceedings and Presentations by anauthorized administrator of Iowa State University Digital Repository. For more information, please contact [email protected].
Recommended CitationFiore, Ann Marie; Niehm, Linda S.; Hurst, Jessica L.; Son, Jihyeong; and Sadachar, Amrut, "Entrepreneurial Marketing Strategies,Brand Distinctiveness, and Small Business Success" (2011). Apparel, Events and Hospitality Management Conference Proceedings andPresentations. 85.http://lib.dr.iastate.edu/aeshm_conf/85
Entrepreneurial Marketing Strategies, Brand Distinctiveness, and SmallBusiness Success
AbstractThe purpose of this study is to investigate entrepreneurial tendencies, specifically entrepreneurial intentionsand entrepreneurial marketing of small retail and hospitality business owners, their use of contemporarymarketing practices and resulting business success.
Keywordsentrepreneur, branding, 4Es, success
DisciplinesEntrepreneurial and Small Business Operations | Hospitality Administration and Management | Marketing |Sales and Merchandising
CommentsThis proceeding is from the 68th Annual Conference of the International Textile and Apparel Association (2011):pp. 1-2. Posted with permission.
This conference proceeding is available at Iowa State University Digital Repository: http://lib.dr.iastate.edu/aeshm_conf/85
