CHANGING THE WORLD THROUGH SOCIAL
#EngagePrague
SOCIAL IS CHANGING THE WORLD
Politics#LoveArmyForSomalia
#YesAllWomen #NoDAPL
#EarthHour
1980 1985 1990 1995 2000 2005 2010 2015 2020
250
200
150
100
50
US$ Billion
0
Digital
Television
Newspapers
Magazines
Outdoor
DIGITAL AD SPENDTO SURPASS TV IN 2017
2017 *Source: Zenith, Economist.com
* Forecast
1980 1985 1990 1995 2000 2005 2010 2015 2020
250
200
150
100
50
US$ Billion
0
Digital
SOCIAL IS A HUGE PART OF DIGITAL
2017 *Source: Zenith, Economist.com, eMarketer, Socialbakers
* Forecast
All SocialPlatforms
20180
10
20
30
40
50
60
70
80
90
100
2010 2011 2012 2013 2014 2015 2016 2017
US$ Billion
SOCIAL MEDIA WILL BEA $100B ADS BUSINESS
Source: eMarketer, Socialbakers
All SocialPlatforms
FacebookProperties
*
* Forecast
*
& MORE TO COME
2 bnACTIVEUSERS
1 bnACTIVEUSERS
1 bnACTIVEUSERS
1.2 bnACTIVEUSERS
889 MACTIVEUSERS
700 MACTIVEUSERS
500 MACTIVEUSERS
4 BILLION-USER SOCIAL ECOSYSTEMS
START THINKING #SOCIALFIRST
EACH PLATFORM NEEDS A DIFFERENT APPROACH
0
100
200
300
400
500
600
700
JAN
04
-JA
N 1
0
JAN
11
-JA
N 1
7
JAN
01
-JA
N 2
4
JAN
25
-JA
N 3
1
FB 0
1 -F
EB 0
7
FEB
08
-FEB
14
FEB
15
-FEB
21
FEB
22
-FEB
28
FEB
29
-MA
R 0
6
MA
R 0
7-M
AR
13
MA
R 1
4 -M
AR
20
MA
R 2
1 -M
AR
27
MA
R 2
8 -A
PR 0
3
APR
04
-10
APR
APR
11
-APR
17
APR
18
-APR
24
APR
25
-MA
Y 01
MA
Y 02
-M
AY
08
MA
Y 09
-M
AY
15
MA
Y 16
-M
AY
22
MA
Y 23
-M
AY
29
MA
Y 30
-JU
N 0
5
JUN
06
-JU
N 1
2
JUN
13
-JU
N 1
9
JUN
20
-JU
N 2
6
JUN
27
-JU
L 03
JUL
04 -
JUL
10
JUL
11 -
JUL
17
JUL
18 -
JUL
24
JUL
25 -
JUL
31
AU
G 0
1 -A
UG
07
AU
G 0
8 -A
UG
14
AU
G 1
5 -A
UG
21
AU
G 2
2 -A
UG
28
AU
G 2
9 -S
EP 0
4
SEP
05 -
SEP
11
SEP
12 -
SEP
18
SEP
19 -
SEP
25
SEP
26 -
OC
T 02
OC
T 03
-O
CT
09
OC
T 10
-O
CT
16
OC
T 17
-O
CT
23
OC
T 24
-O
CT
30
OC
T 31
-N
OV
06
NO
V 07
-N
OV
13
NO
V 14
-N
OV
20
NO
V 21
-N
OV
27
NO
V 28
-D
EC 0
4
DEC
05
-DEC
11
DEC
12
-DEC
18
DEC
19
-DEC
25
DEC
26
-D
EC 3
1
JAN
01
-JA
N 0
8
JAN
09
-JA
N 1
5
JAN
16
-JA
N 2
2
JAN
23
-JA
N 2
9
JAN
30
-FEB
05
FEB
06
-FEB
12
FEB
13
-FEB
19
FEB
20
-FEB
26
FEB
27
-MA
R 0
5
MA
R 0
6 -M
AR
12
MA
R 1
3 -M
AR
19
MA
R 2
0 -M
AR
26
Total Interactions [Million]
Entertainment
Brands
Media
Community
Celebrities
FACEBOOK IS A NEWS PLATFORM
20172016
FACEBOOK vs. INSTAGRAM
0
100
200
300
400
500
600
700
0
100
200
300
400
500
600
700
Total Interactions [Million]
Media
Community
Celebrities
Entertainment
Brands
20172016 20172016
INSTAGRAM BIGGERTHAN FACEBOOK?
0
100
200
300
400
500
600
700
0
100
200
300
400
500
600
700
Total Interactions [Million]
Celebrities
YES FOR CELEBRITIES:
20172016 20172016
3.6x
0
100
200
300
400
500
600
700
0
100
200
300
400
500
600
700
Total Interactions [Million]
Media
DEFINITELY NOT FOR MEDIA
20172016 20172016
0
100
200
300
400
500
600
700
Million
0
100
200
300
400
500
600
700
Total Interactions [Million]
Brands
YES FOR BRANDS: MORE THAN
20172016 20172016
3x
SOCIAL MEDIA MANAGER’S JOB5 YEARS AGO
Social Media Manager:TOUGHEST JOBIN MARKETING
ROIQUESTIONS
Photos
360°VideoReach Video
Integrated Ads
Live Video VIRAL
CONTENTPublishing House
Virtual Reality
InteractionsCAMPAIGN
ad spendEngagement
Fans
followers
Views
Play Time
Stories
Response Time
Customer Support
Community Management
Social
COST
BIGDATA
targeting
REACH Brand Awareness
chatbots
conversions
darkposts
Audience
BOTS
SOCIAL STORIES
UndisclosedDAILY ACTIVE
USERS
200+ MDAILY ACTIVE
USERS
175 MDAILY ACTIVE
USERS
166+ MDAILY ACTIVE
USERS
+
SO SHOULD YOU START PRODUCING CONTENT IN A PORTRAIT MODE?
BOTS’ MOMENT WILL COME IN Q3 2017
18 minutes per user per day
4 million active bot users
SOCIALHAS BEEN WITH USFOR 10 YEARS NOW
Has been helping youfor 9 years out of those 10
Facebook & Social Established
Social Scaling& Monetization
ROI, Reach, Social Integrating into Business
Analytics& Reporting
Benchmarks & Competitive Insights
Predictive Analytics, Recommendation Engine,
Machine Learning, AI
Founded2008 NOW
SOCIAL & SOCIALBAKERS: THE JOURNEY
SOCIALBAKERS SUITENEW FEAT. CASE STUDY
USING THE POWEROF BIG SOCIAL DATA
INSPIRATION
DATA
ConnectdatadirectlytoTableau
NowwithAPI!
START THINKING #SOCIALFIRST
WHY?§ Data
§ Production
THANK YOU!
Follow “janrezab” on
#EngagePrague
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