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Engage Prague 2017 - Matic Babnik, Renault
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Transcript of Engage Prague 2017 - Matic Babnik, Renault
![Page 1: Engage Prague 2017 - Matic Babnik, Renault](https://reader034.fdocuments.in/reader034/viewer/2022051710/5a6489ec7f8b9a3b568b4c61/html5/thumbnails/1.jpg)
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Think global
Act Local
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What are the pros and cons of global & local tactics for your market?
Which approach is right for your brand?
How can you implement the choice you made?
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One face for the brand & consistent communication
Lower production costs
The crowd effect
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Lower average engagement on social media
Local legislative issues
Supporting local activities can be difficult
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Responsive to local market needs
Higher average engagement rate
Cultural and languge issues avoided
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Higher production costs
Brand consistency issues
Dispersion of communities on social media
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GLOBAL BRAND DIRECTION & STRATEGY
GLOBAL PILLAR GLOBAL PILLARGLOBAL PILLAR
LOCAL CONTENT LOCAL CONTENTLOCAL CONTENT
LOCAL PILLAR LOCAL PILLAR
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- Remember, there is no one size fits all technique. You must find a good ballance between your
corporate global strategy and your local market needs.
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To stay in touch with their friends
To stay up to date with current events
Fill the gap in their spare time
To find funny / entertaining content
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Listen to your public
Quality over quantity
Be patient
Be consistent
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