The Empowerment Center“Providing Tools to Rebuild Lives”

Gena Tadych, Cory Bettinghouse, Daniel Herr & Yuta Chou

Knowing the Working Tools

Gena Tadych

Unique Market Position

Provides Post-substance Abuse Treatment (Aftercare):o Community Re-integration Serviceso Life Skills Trainingo 12 Step Programming and Meetingso Supportive Transitional Living/Halfway Houseo Length of Stay 90-730 days

Vision

Goals for the Empowerment Center1. January 2012- “Become the only licensed Halfway

House in Northern Nevada”2. Integration of job skills into life skill training programs

Competitors (Northern Nevada)

Ridge House Inco Focus on Criminal Justice client re-integrationo Sliding scale fees, grants, donated serviceso KAIROS Christian Ministry

Bristlecone Family Resourceo Primarily treatment center/detoxo Transitional living/housingo Grants provide 76% of operating revenueo Remaining from client fees, billing, donations/

sponsorships (Italian Feast, Junior League, Charles Schwab)

Competitors (cont’d) Step 2

o Women & children, pregnant womeno Treatment, transitional living, case mgmto 66% Grants, 14% Program feeso 14% Fundraising (Home for the Holidays, Basque

festival, Golf Tournament)

Organizations deemed not competitors:o Safe Harbor (private, un-licensed, no other information)o Vitality Living (Level I treatment for transitional living)o Hosanna Home (homeless women)o Casa de Vida (pregnant teens/young mothers)o Sagewind Sober Living (no longer in business)o Carson City Community Counseling Center(treatment &

short stay)o Re-Start Nevada (homeless; housing subsidies)

Laying the foundation

Cory Bettinghouse

Developing the Brand

Branding Slogan:

“The Empowerment Center of Northern Nevada;

Providing Tools to Rebuild Lives.”

Brand Awareness

Website:• Chris Gandolfo, owner Clustr Media• Custom redesign = $2,500- $3,500• Ready made template design = $1,500• Suggestions from Clustr Media:

• Rearrange Content• Shorten Content• Call to Action• Personal Branding• Fix Broken Links

Brand Awareness

Online Reputation Management:o Scott Rickens, owner Social Choruso What is Social Media?o Estimate = $2,500

• Initial set up of Facebook, Twitter, Youtube, Google +• Maintenance for 2 months

o Benefits• SEO optimization• High Google ranking• Easy to Find

Using What We have

Daniel Herr

The Visit

Promotion & Brand Awareness

Currently Flying Below the Radar

Consistency with Common Message:

“The Empowerment Center of Northern Nevada; Providing Tools to Rebuild Lives”

Existing Facilities

The Plans

The Kitchen

Wow! I gotta get one of these…

Creative Fundraising The Resources

o Peopleo Storieso Facilities

The Goalo Long-term Donor Relationships

Local Chefs

The Dinner Residents / Donor Interaction

o Inviting & Writingo Cooking or Servingo Presentingo Cleaning Up

Promotion Strategy: Groups

Service Groupso People like to have friendso Dedicated to Serving the Communityo Established Financially & Socially

Fine Tuning the Details

Yuta Chou

Promotion Strategy: Presentations

Current Employees or Board Memberso Purposeo Historyo Vivid Vision

Graduates of the Programo Heart-Wrenching Stories

Other considerations

Full Website Upgradeo Vivid Imageso Blog Entrieso Donations: Quick Pay (Paypal?)o Easy Directions

Questions?

Gena, Cory, Dan, & Yuta