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Empowerment Center Reno - Marketing Analysis & Recommendations
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Transcript of Empowerment Center Reno - Marketing Analysis & Recommendations
The Empowerment Center“Providing Tools to Rebuild Lives”
Gena Tadych, Cory Bettinghouse, Daniel Herr & Yuta Chou
Knowing the Working Tools
Gena Tadych
Unique Market Position
Provides Post-substance Abuse Treatment (Aftercare):o Community Re-integration Serviceso Life Skills Trainingo 12 Step Programming and Meetingso Supportive Transitional Living/Halfway Houseo Length of Stay 90-730 days
Vision
Goals for the Empowerment Center1. January 2012- “Become the only licensed Halfway
House in Northern Nevada”2. Integration of job skills into life skill training programs
Competitors (Northern Nevada)
Ridge House Inco Focus on Criminal Justice client re-integrationo Sliding scale fees, grants, donated serviceso KAIROS Christian Ministry
Bristlecone Family Resourceo Primarily treatment center/detoxo Transitional living/housingo Grants provide 76% of operating revenueo Remaining from client fees, billing, donations/
sponsorships (Italian Feast, Junior League, Charles Schwab)
Competitors (cont’d) Step 2
o Women & children, pregnant womeno Treatment, transitional living, case mgmto 66% Grants, 14% Program feeso 14% Fundraising (Home for the Holidays, Basque
festival, Golf Tournament)
Organizations deemed not competitors:o Safe Harbor (private, un-licensed, no other information)o Vitality Living (Level I treatment for transitional living)o Hosanna Home (homeless women)o Casa de Vida (pregnant teens/young mothers)o Sagewind Sober Living (no longer in business)o Carson City Community Counseling Center(treatment &
short stay)o Re-Start Nevada (homeless; housing subsidies)
Laying the foundation
Cory Bettinghouse
Developing the Brand
Branding Slogan:
“The Empowerment Center of Northern Nevada;
Providing Tools to Rebuild Lives.”
Brand Awareness
Website:• Chris Gandolfo, owner Clustr Media• Custom redesign = $2,500- $3,500• Ready made template design = $1,500• Suggestions from Clustr Media:
• Rearrange Content• Shorten Content• Call to Action• Personal Branding• Fix Broken Links
Brand Awareness
Online Reputation Management:o Scott Rickens, owner Social Choruso What is Social Media?o Estimate = $2,500
• Initial set up of Facebook, Twitter, Youtube, Google +• Maintenance for 2 months
o Benefits• SEO optimization• High Google ranking• Easy to Find
Using What We have
Daniel Herr
The Visit
Promotion & Brand Awareness
Currently Flying Below the Radar
Consistency with Common Message:
“The Empowerment Center of Northern Nevada; Providing Tools to Rebuild Lives”
Existing Facilities
The Plans
The Kitchen
Wow! I gotta get one of these…
Creative Fundraising The Resources
o Peopleo Storieso Facilities
The Goalo Long-term Donor Relationships
Local Chefs
The Dinner Residents / Donor Interaction
o Inviting & Writingo Cooking or Servingo Presentingo Cleaning Up
Promotion Strategy: Groups
Service Groupso People like to have friendso Dedicated to Serving the Communityo Established Financially & Socially
Fine Tuning the Details
Yuta Chou
Promotion Strategy: Presentations
Current Employees or Board Memberso Purposeo Historyo Vivid Vision
Graduates of the Programo Heart-Wrenching Stories
Other considerations
Full Website Upgradeo Vivid Imageso Blog Entrieso Donations: Quick Pay (Paypal?)o Easy Directions
Questions?
Gena, Cory, Dan, & Yuta