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A Customer shouldn’t be just for Christmas
How business owners can use Email Marketing
to generate extra sales & business
By Mark Stonham – [email protected] – www.wurlwind.co.uk
www.wurlwind.co.uk
Your Email Experience Receiving email?
? All of us do
We read what we value
Sending email?
? Few smaller businesses
use email marketing
Large companies use it, because it works!
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My Email Marketing Experience
Email Newsletter 25 years ago @ IBM
Member benefits News – 8k recipients
News and Offers to Van Owners & Small Fleet Managers
Vehicle Finance promotions
Trade-show promo for Welsh Agency
Mortgage Finance Promotions to 100k
Training Provider mixed content newsletter
My weekly ‘Funnel Friday’ to contacts
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Mark Stonham
Skills Endorsements on LinkedIn Profile
Highly rated for Email Marketing
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Email Marketing Myths
SPAM
Not effective
Difficult / Technical
Hard work / time-consuming
You need to be creative
You need to write well
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Six wise men – for best email results
• What – do you want to achieve?
• Who – are you going to send the email to?
• Why – should they open and read your email?
• How – should they respond?
• When – is the best time to send them something?
• Where – are you going to find people?
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What – do you want to achieve?
More Customers?
More Sales?
Bigger Purchases?
More Frequent?
New Markets?
Referrals?
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TIP – What do you talk to your customers about?
Relationship building chat
Loyalty – invite revisit
Sharing helpful knowledge
Tips on choosing – pre-sales advice
Tips on using – after-sales education
Seasonal tips – what’s changing?
Education – maybe run a class?
These are a great starting point for what to put into your emails.
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Template Design & Style
Newsletter
Multiple Items
Single Item Bulletin
Announcement
Single Message
Multiple Message
Bulletin
Plain Text vs HTML
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Getting Started
Collect Email Addresses
List Management
Template
Content
Analytics
Website
Social Media
Offline
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SIX Tips for Email Success
Provide Value – you are the expert!
Use alongside other activity – integrate
Focus on set-up – maybe get help
Develop a routine – and keep it going
Build your LIST – but keep it personal
Develop your Customer Community
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Wurlwind Support
Email Marketing Review and Action Plan
Email Marketing Set-up Assistance
Email Marketing Automation
Welcome sequence after website registration
Or after meeting someone face to face
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Wurlwind Project Roadmap
Goals &
ROI
Ideal Customers
Value Proposition
Selling Steps
Nurture Activity
Engage Campaign
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Email Results:
More happy customers,
More sales & money,
Obedient Email Marketing
Contact Mark Stonham @ Wurlwind to discuss ways to generate more sales
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