Email Marketing Strategy and Tips for Business Owners
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www.wurlwind.co.uk www.wurlwind.co.uk A Customer shouldn’t be just for Christmas How business owners can use Email Marketing to generate extra sales & business By Mark Stonham – [email protected] – www.wurlwind.co.uk
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A customer shouldn't just be for Christmas. If you are a business owner and you're not communicating regularly with your customers by email, maybe you should. Customer loyalty, repeat business, referrals, cross-sells and website visitors are just some of the benefits available. These slides will help you review whether email is right for your business. It also summarises the main steps to set-up email marketing, from capturing email addresses, gathering ideas about what to write, and the technical set-up plus tips for regular broadcasts.
Transcript of Email Marketing Strategy and Tips for Business Owners
www.wurlwind.co.uk www.wurlwind.co.uk
A Customer shouldn’t be just for Christmas
How business owners can use Email Marketing
to generate extra sales & business
By Mark Stonham – [email protected] – www.wurlwind.co.uk
www.wurlwind.co.uk
Your Email Experience Receiving email?
? All of us do
We read what we value
Sending email?
? Few smaller businesses
use email marketing
Large companies use it, because it works!
www.wurlwind.co.uk
My Email Marketing Experience
Email Newsletter 25 years ago @ IBM
Member benefits News – 8k recipients
News and Offers to Van Owners & Small Fleet Managers
Vehicle Finance promotions
Trade-show promo for Welsh Agency
Mortgage Finance Promotions to 100k
Training Provider mixed content newsletter
My weekly ‘Funnel Friday’ to contacts
www.wurlwind.co.uk
Mark Stonham
Skills Endorsements on LinkedIn Profile
Highly rated for Email Marketing
www.wurlwind.co.uk
Email Marketing Myths
SPAM
Not effective
Difficult / Technical
Hard work / time-consuming
You need to be creative
You need to write well
www.wurlwind.co.uk www.wurlwind.co.uk
Six wise men – for best email results
• What – do you want to achieve?
• Who – are you going to send the email to?
• Why – should they open and read your email?
• How – should they respond?
• When – is the best time to send them something?
• Where – are you going to find people?
www.wurlwind.co.uk
What – do you want to achieve?
More Customers?
More Sales?
Bigger Purchases?
More Frequent?
New Markets?
Referrals?
www.wurlwind.co.uk
TIP – What do you talk to your customers about?
Relationship building chat
Loyalty – invite revisit
Sharing helpful knowledge
Tips on choosing – pre-sales advice
Tips on using – after-sales education
Seasonal tips – what’s changing?
Education – maybe run a class?
These are a great starting point for what to put into your emails.
www.wurlwind.co.uk
Template Design & Style
Newsletter
Multiple Items
Single Item Bulletin
Announcement
Single Message
Multiple Message
Bulletin
Plain Text vs HTML
www.wurlwind.co.uk
Getting Started
Collect Email Addresses
List Management
Template
Content
Analytics
Website
Social Media
Offline
www.wurlwind.co.uk
SIX Tips for Email Success
Provide Value – you are the expert!
Use alongside other activity – integrate
Focus on set-up – maybe get help
Develop a routine – and keep it going
Build your LIST – but keep it personal
Develop your Customer Community
www.wurlwind.co.uk
Wurlwind Support
Email Marketing Review and Action Plan
Email Marketing Set-up Assistance
Email Marketing Automation
Welcome sequence after website registration
Or after meeting someone face to face
www.wurlwind.co.uk www.wurlwind.co.uk
Wurlwind Project Roadmap
Goals &
ROI
Ideal Customers
Value Proposition
Selling Steps
Nurture Activity
Engage Campaign
www.wurlwind.co.uk www.wurlwind.co.uk
Email Results:
More happy customers,
More sales & money,
Obedient Email Marketing
Contact Mark Stonham @ Wurlwind to discuss ways to generate more sales
