How to Develop an
Elevator Pitch That
Wins You More Sales
From Large
Corporates
www.theaccidentalsalesman.com
Introduction
Pitching for business
5 mistakes people make
• Too salesy
• Too literal
• Laundry list
• Long ramble
• Too clever
Doing the ground work
Groundwork - APPEAL
• Audience
• Pain
• Proposition
• Examples
• Advantage
• Links
10 seconds to gain
attention
50 seconds to build
interest
I am a <<what you do>>
and I specialise in helping
<< target audience>> to
<<what you do for clients>>
For example
<<Example story>>
I am an IT consultant and I specialise in helping
Web developers to Implement SMS projects
I run an IT project management consultancy
and we specialise in helping Large companies to
turnaround failing IT projects
I am a business development manager for a software company
and we enable business people to
reduce the time they spend travelling to meetings
10 seconds to gain attention
50 seconds to
build interest
Example stories
• An example to illustrate the
first part of the pitch
• Focus is on the clients
problem
• Communicates value
• Stimulates interest
Example Stories - 4 P’s
• People
• Pain
• Payoff
• Plot
From tiny acorns…
Getting introduced
• Alliances
• Competitors
• Online PR
• Referrals
• Networking opportunities
• Seminars
If you would like to be trained in how to deliver this
as a training course for others or have it delivered to
your team then please contact Richard White using
the contact details below. This material has created
great results with group sizes from 1 to 20 when
delivered in the correct way:
Telephone: +44 1428 651866
Email: [email protected]
Web: www.theaccidentalsalesman.com