Download - El sector del retail en China

Transcript
Page 1: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 1/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;

 

 

FCWKNB _NOWCY YNWKHB NF OAHFK

B~ohk Zcn Lkbkyzk TkbbnjcFcthn`iyn 95;5

Page 2: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 2/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 9

 ;&  ? HFWYCG^OOHßF X OCFOB^_HCFN_?&  1 CDNYWK7&  8 DCY@K_ GN NFWYKGK KB @NYOKGC>&  ;; CUCYW^FHGKGN_ UKYK BK_ N@UYN_K_ @KGYHBNÛK_4&  ;? KFNQC_

 

Page 3: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 3/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ?

 

;& HFWYCG^OOHßF X OCFOB^_HCFN_

Bk uynsnfwn fcwk ak shgc nbkicykgk nf fcthn`iyn gn 95;5 ucy B~ohk Zcn Lkbkyzk Tkbbnjc& Wcgk

hfdcy`kohÿf" cuhfhcfns x s~lnynfohks sn akf nqu~nswc gn i~nfk dn" ucy bc {~n fc h`ubhokf

ynsucfskihbhgkgns bnlkbns& K~f{~n sn akf ynkbhzkgc wcgcs bcs nsd~nyzcs ucshibns ukyk

lkykfwhzky bk hfdcy`kohÿf x gkwcs {~n ocfwhnfn bk uynsnfwn fcwk" bk Cdhohfk gn Onfwycs

N`uynskyhkbns gn @kgyhg nf nb Nqwnyhcy ocf sngn nf Oahfk fc sn akon ynsucfskibn gn

o~kb{~hny nyycy ~ c`hshÿf nf nb {~n sn u~ghnyk akiny hfo~yyhgc" ksà oc`c gn bks ocfsno~nfohks

{~n u~ghnykf gnyhtkysn gn bk hfwnyuynwkohÿf gn s~s ocfwnfhgcs& Bk hfdcy`kohÿf cdynohgk nf nb

uynsnfwn gco~`nfwc fc sn gnin ocfshgnyky s~swhw~wk gnb gnihgc ksnscyk`hnfwc j~yàghoc&

Nb cijnwc gnb uynsnfwn nsw~ghc ns kfkbhzky bk shw~kohÿf kow~kb gnb snowcy gnb ynwkhb nf Oahfk x bks

ucshihbhgkgns {~n cdynon k bks n`uynsks `kgyhbnûks& Ukyk s~ nbkicykohÿf" bk k~wcyk sn ak

ikskgc nf d~nfwns cdhohkbns gnb snowcy wkfwc oahfks oc`c hfwnyfkohcfkbns" ksà oc`c nf nsw~ghcs

nsunohkbhzkgcs ynkbhzkgcs ucy ocfs~bwcyks hfgnunfghnfwns&

K gàk gn acx" Oahfk o~nfwk ocf ~fc gn bcs `nyokgcs gn ynwkhb `ës b~oykwhtcs x {~n k `kxcy

yhw`c oynon& K unsky gn bk ynonshÿf nocfÿ`hok" bks tnfwks gnfwyc gnb snowcy ynwkhb kbokfzkycf

bcs ;?&9 ihbbcfns gn Y@I nf 9558" ~f ;>&>. `ës {~n nf 9551;

& Nf bcs uyh`nycs ohfoc `nsnsgn 95;5" bks tnfwks k~`nfwkycf ~f ;1&9." kbokfzkfgc bcs 4&5? ihbbcfns gn Y@I" ynsunowc kb

`hs`c unyhcgc gn 95589&

Nb gnsunl~n gnb snowcy sn gnin nf i~nfk `nghgk kb k~`nfwc gn bcs hflynscs gn bcs aclkyns&

Nf 9558" bk ynfwk uny& okuhwk nf bks zcfks ~yikfks kbokfzÿ bcs ;<&;<> Y@I" oksh nb wyhubn gn bk

ynfwk uny& okuhwk nqhswnfwn akon ~fk gèokgk& Gn anoac" nf oh~gkgns Whny ‟ ;" oc`c Unmàf x

_akflakh" bk ynfwk uny& okuhwk `nghk ghsucfhibn ns gn `ës gn 94&555Y@I?&

Nf 9558 bcs aclkyns oahfcs ~yikfcs x y~ykbns lkswkycf ~f ?4">. x ~f 75"8. gn s~s hflynscs

nf oc`hgk" ynsunowhtk`nfwn& Nswc s~ucfn ~f ;"7. x ~f 9"7. `nfcs {~n nf 95517& Nfwyn 955;

x 9551" nb lkswc `nghc ucy aclky nf ycuk" skb~g" wykfsucywn x snythohcs gn wnbnoc`~fhokohcfns

k~`nfwÿ `ës gnb gcibn& Nswcs ok`ihcs" hfghokf {~n bcs aclkyns oahfcs ghsucfnf gn `ës

dcfgcs ghsucfhibns ukyk lkswcs ‒fc iëshocs‐ {~n akon ~fk gèokgk& _n okbo~bk {~n ukyk 95;>"

;D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(&

9Fkwhcfkb I~ynk~ cd _wkwhswhos !95;5(&

?

D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(&7

D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(& 

Page 4: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 4/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 7

nb gnsn`icbsc `nghc uny& okuhwk gn Oahfk kbokfzkyë bcs ;<&555 Y@I" uynthnfgc {~n nb lkswc

wcwkb ~yikfc nf nsn kûc snyë gn ;?&? ihbbcfns gn Y@I" bc {~n ocftnywhyë kb ukàs nf nb wnyony

`nyokgc" wyks NN&^^& x Jkuÿf>& Nswcs gkwcs" ~fhgcs k bks `njcyks nf bks ocfghohcfns gn thgk

gn s~s akihwkfwns" akf uyctcokgc ~f ok`ihc gn uyhcyhgkgns" {~n akf ukskgc gn skwhsdkony bks

fnonshgkgns iëshoks" k unysnl~hy ~fk `njcy okbhgkg gn thgk" bc {~n nswë gkfgc b~lky k

h`ucywkfwns cucyw~fhgkgns nf nb snowcy ynwkhb&

K~wc`ÿthbns" `cwcohobnwks" oc`i~swhibn x ukywns gn k~wc`ÿthbns scf bcs s~i ‟ snowcyns `ës

b~oykwhtcs gnfwyc gn bk hfg~swyhk ynwkhb& Nswcs s~i ‟ snowcyns ocfswhw~xnf ~f ?8. gn bcs hflynscs

wcwkbns gnb snowcy4&" k unsky gn s~ucfny wkf scbc nb ;7. gn bks n`uynsks gn ynwkhb& Nf

oc`ukykohÿf" s~i ‟ snowcyns wkbns oc`c kbh`nfwkohÿf" inihgks" ycuk x oc`ubn`nfwcs"

akyg|kyn" `cihbhkyhc" dky`koè~whok x `kwnyhkb `èghoc sn nfdynfwkf k ~fk oc`unwnfohk `ks

hfwnfsk" ocf ~f `nfcy `kylnf gn infndhohc&

Nswy~ow~yk gnb _nowcy Ynwkhb nf Oahfk" 9558

_nowcy  Nfwnyuyhsns N`ubnkgcs Tnfwks !;55 ̀ hbbcfns Y@I( 

Wcwkb  79&4;>  7&?4<&54?  7?&??; 

K~wc`ÿthbns" ̀ cwcohobnwks" oc`i~swhibn x ukywns ;7&>?; <1?&414 ;8&19;"<

 

Hfwnlykwng ynwkhb 4&7 91>&8 ;";7;&4

Nbnowycgc`èswhocs x nbnowyÿfhok >&>?4 ?77&948 ?&4<;"9

 

Wnqwhbns" koonscyhcs x kywào~bcs gn ocfs~`c ghkyhc 9&71; 945&89< ;&>>;"8

@nghohfks x N{~huk`hnfwc ̀ èghoc 9&717 911&1?< ;&<7>"7

Akyg|kyn" `cihbhkyhc x `kwnyhkbns gn gnocykohÿf ;&874 ;5?&>;? 1?4"7

Cwycs ;&18; <;&>;8 <59"8

N{~hukohÿf o~bw~ykb gnucywhtk 9&4>4 ;<4&7;; ;&;58"4

Oc`hgk" inihgk x wkikoc ;&1>1 ;>>&<<8 <91"?

D~nfwn: Oahfk _wkwhswhokb Xnkyiccm !95;5(

>

D~nfwn: @oMhfsnx !9558(4

Nf 9551 

Page 5: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 5/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk >

Oc`c u~ngn cisnytkysn" Oahfk s~ucfn ~fc gn bcs gnswhfcs gn hftnyshÿf `ës kwykowhtcs ukyk

bcs ynwkhbnys nqwykfjnycs gnihgc kb kow~kb oynoh`hnfwc gnb ukàs" gnb fhtnb gn thgk" kb k~`nfwc gn

bcs hflynscs x kb ocfsno~nfwn `nyokgc nf nqukfshÿf& Fc akx {~n cbthgky {~n nb ukàs kshëwhoc

ns ~fc gn bcs `kxcyns `nyokgcs gn b~jc gnb `~fgc& _hf n`ikylc" ukyk nfwyky ocf èqhwc nf nb

`hs`c" bks n`uynsks dcyëfnks gninyëf oc`uynfgny bks ynl~bkohcfns x ucbàwhoks gn bk

Ynuúibhok Ucu~bky Oah`k yndnynfwns kb snowcy x ocfshgnyky" nf kbl~fcs okscs" bk ocbkicykohÿf

ocf ~f scohc bcokb gnihgc k s~s ocfwkowcs" k bks tnfwkjks cdynohgks ucy nb Lcihnyfc" nwo&

Kgn`ës" ukyk oc`unwhy ocf bk cdnywk bcokb" gninyë akonysn nsunohkb ahfokuhè nf bcs snythohcs

k~qhbhkyns" bclàswhok" ghswyhi~ohÿf" x scb~ohcfns k bk okgnfk gn ghswyhi~ohÿf& Oahfk" ucy nb

`c`nfwc" okynon gn èswcs c bcs nswë gnskyycbbkfgc wcgktàk" ucy bc {~n k{~nbbks dhy`ks {~n

ucsnkf nb Mfc| ‟ ac| x bk wnofcbclàk kgno~kgk snyëf ihnf ynohihgks wkfwc ucy nb `nyokgc

oc`c ucy nb Nswkgc" {~n nswë bkfzkfgc h`ucywkfwns `nghgks ukyk nswh`~bky nb ocfs~`c hfwnyfc&

Page 6: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 6/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 4

9& GN@KFGK

Gnihgc k bks lykfgns gnshl~kbgkgns wnyyhwcyhkbns nf Oahfk nf `kwnyhk gn hflynscs x kb kihs`c

nqhswnfwn nfwyn bcs akihwkfwns y~ykbns x ~yikfcs" nb ucgny kg{~hshwhtc x bk gn`kfgk gnfwyc gn bk

hfg~swyhk" tkyàkf nfcy`n`nfwn& Gn ko~nygc ocf nb I~yÿ gn Nswkgàswhoks gn Oahfk"

kuycqh`kgk`nfwn nb >5. gn bks tnfwks wcwkbns gnfwyc gnb snowcy ynwkhb nf Oahfk nf 9558

uyconghnycf gn Unmàf" _akflakh" Jhkfls~" Zanjhkfl" _akfgcfl x L~kflgcfl& Bk `kxcy ukywn

gn nswks ynlhcfns sn nfo~nfwykf nf nb Nswn& Nf oc`ukykohÿf" Wàinw" [hflakh" Fhflqhk" Akhfkf x

Lkfs~ ynlhswykycf bks tnfwks `ës ikjks&

Nb ocfs~`c ak hgc nf k~`nfwc k bc bkylc gn bk uyh`nyk `hwkg gnb 95;5" hfoyn`nfwëfgcsn k ~fk

`nghk `nfs~kb gnb ;<. ynsunowc kb `hs`c unyhcgc gnb kûc kfwnyhcy&

Wykxnowcyhk gn gn bks tnfwks ynwkhb 95;5 !.(

5

>

;5

;>

95

9>

Nfnyc Dniynyc @kyzc Kiyhb @kxc

 D~nfwn: Fkwhcfkb I~ynk~ cd _wkwhswhos !95;5(

Page 7: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 7/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk <

Nfwykfgc nf okwnlcyàks" nb unwyÿbnc x s~s uycg~owcs ynbkohcfkgcs" bcs k~wc`ÿthbns" nb `cihbhkyhc"

nb cyc" bk ubkwk x bk jcxnyàk" ynlhswykycf nb oynoh`hnfwc `ës h`ucywkfwn g~ykfwn nb uyh`ny wyh`nswyn

gn 95;5" ocf ntcb~ohcfns gnb 75"?." ?8"1." ?<"4. x ?<"?. ynsunowhtk`nfwn nf ynbkohÿf kb

`hs`c unyhcgc gn 9558&

Ucyonfwkjn gn tnfwks gnb snowcy ynwkhb ucy okwnlcyàk" 9551 -;[95;5

9551 9558 ;[95;5

Wnqwhb" zkukwcs x oc`ubn`nfwcs 97&1 ;1&1 9?&8

Ocs`èwhocs 99&; ;4&8 ;>&4

Koonscyhcs x `kwnyhkb gn cdhohfk ;<&8 4&< ;1&?

Ihnfns gn ~sc ghkyhc ;<&; ;>&4 99&7

Nbnowycgc`èswhocs x nbnowyÿfhokukyk nb aclky ;7&9 ;9&? 98&4

@cihbhkyhc 99&4 ?>&> ?<&4

Onynkbns" konhwn" oc`hgk"inihgk" wkikoc ;7 ;1&7

Cyc" ubkwk x jcxnyàk ?1&4 ;>&8 ?<&?

N{~hucs gn wnbnoc`~fhokohÿf ;&7 ;&? ;1

K~wc`ÿthbns 9>&? ?9&? ?8&1

Unwyÿbnc x uycg~owcsynbkohcfkgcs ?8&8 4&1 75&?

@kwnyhkbns gn ocfswy~oohÿf xgnocykohÿf ;9 94&4 94&1

Uycg~owcs gn gnucywn xnfwynwnfh`hnfwc 8&; ;?&?

@nghohfk 9;&< 95&8D~nfwn: Fkwhcfkb I~ynk~ cd _wkwhswhos !95;5(

Bk uyhfohukb d~nfwn gn gn`kfgk sn nfo~nfwyk nf bks zcfks ~yikfks" {~n o~nfwkf ocf nb 74"4.

gn bk ucibkohÿf wcwkb x ocfwyhi~xnf kb 4<"8.<gn bks tnfwks wcwkbns gnb snowcy ynwkhb&

<Nf 9558&

Page 8: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 8/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 1

?& CDNYWK

Nb `nyokgc gnb ynwkhb nf Oahfk sn nfo~nfwyk kbwk`nfwn dykl`nfwkgc x oc`u~nswc ucy `~bwhw~g

gn un{~nûks x `nghkfks n`uynsks& Nf 9551" Oahfk ocfwkik ocf ~fks >78&555 oc`ukûàks gn

ynwkhb" okgk ~fk ocf ~fk `nghk gn ;> n`ubnkgcs& Bks lykfgns dhy`ks gn hftnyshÿf nqwykfjnyk nf

nb `nyokgc scf lnfnykb`nfwn nfwhgkgns lykfgns oc`c \kb ‟ @kyw _wcyns c Okyyndc~y& Gn

anoac" wyks bk kunyw~yk x bhinykbhzkohÿf gnb `nyokgc gn ynwkhb" `ës gn bk `hwkg gn bcs lykfgns

ynwkhbnys hfwnyfkohcfkbns akf nfwykgc nf Oahfk" wykxnfgc ~f f~ntc shswn`k gn lnswhÿf"

gnsocfcohgc akswk kacyk&

Ykfmhfl gn bcs uyhfohukbnsynwkhbnys nf Oahfk snlúf

tnfwks

Ykfmhfl N`uynsk

; _~fhfl

9 Lc`n

? Iyhbbhkfon

7 Gksakfl

> OY

4 YW @kyw

< Okyyndc~yD~nfwn: Oahfk Oakhf _wcyn kfg Dykfoahsn Ksscohkwhcf !9558(

K unsky gn {~n nb fú`nyc gn yngns gn nswkibnoh`hnfwcs nf okgnfk akf k~`nfwkgc nf bcs

úbwh`cs kûcs" bcs ynwkhbnys wykfsuycthfohkbns scf wcgktàk nqonuohcfkbns nf Oahfk" nf ukywn

gnihgc k bks ikyynyks bcokbns gn koonsc kb `nyokgc& Ucy nbbc" ucgn`cs nfocfwyky ~fk lykf

tkyhngkg gn `cgkbhgkgns gn ynwkhb oc`c scf lykfgns kb`konfns" ahuny`nyokgcs"

s~uny`nyokgcs" whnfgks gn ocftnfhnfohk" nswkibnoh`hnfwcs nsunohkbhzkgcs c ghsoc~fw"

dykf{~hohks" tnfwk ghynowk x tnfwk cfbhfn&

Page 9: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 9/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk 8

 

7& DCY@K_ GN NFWYKGK KB @NYOKGC

Wkf sÿbc ~f >. gn bks n`uynsks gn ynwkhb nf Oahfk scf nqwykfjnyks c nswëf ukywhohukgks gn

okuhwkb dcyëfnc& Bcs ynwkhbnys hfwnyfkohcfkbns s~ucfnf" shf n`ikylc" ~f ;9. gnb wcwkb gn bks

tnfwks x kowhtcs gnb snowcy& Nswc fcs hfghok" {~n bcs kowcyns hfwnyfkohcfkbns kowúkf k ~fk

nsokbk `kxcy {~n s~s oc`unwhgcyns oahfcs&

Nf klcswc gn 9558" Oahfk ocfwkik ocf 9&755 oc`ukûàks gn ynwkhb ocf hftnyshÿf nqwykfjnyk"

ynuynsnfwkfgc 7&155 `hbbcfns gn gÿbkyns" shnfgc ~f 8;. gn bk `hs`k ynkbhzkgk k ukywhy gn

9557&

Ucy cwyc bkgc" ukyk {~n ~fk n`uynsk dcyëfnk gn ynwkhb u~ngk nswkibnonysn nf wnyyhwcyhc oahfc"

fnonshwk ciwnfny ~fk bhonfohk ucy ukywn gnb Lcihnyfc& Nb shswn`k gn kg{~hshohÿf gn bhonfohks ns

oc`ubnjc" bc {~n bh`hwk nb koonsc kb `nyokgc& Bks dhy`ks nqwykfjnyks gninf sny ukohnfwns k bk

acyk gn ocfshgnyky s~ nqukfshÿf nf nswn `nyokgc kshëwhoc" xk {~n bcs uycongh`hnfwcs nqhlhgcs

u~ngnf gn`cyky ocfshgnykibn`nfwn nb uyconsc& _hf n`ikylc" fc wcgc scf gnstnfwkjks& Ohnywks

ucbàwhoks kx~gkf k kbl~fcs s~i ‟ snowcyns gn bk hfg~swyhk ynwkhb k wyktès gn bk hfonfwhtkohÿf gn

dcy`kwcs gn fnlcohc c nswh`~bkfgc nb ocfs~`c hfwnyfc&

Uynthc k bk nfwykgk gn Oahfk nf bk Cylkfhzkohÿf @~fghkb gn Oc`nyohc" nb ukàs nswkibnoàk

h`ucywkfwns ynswyhoohcfns k bk hftnyshÿf nqwykfjnyk nf nb snowcy ynwkhb& Wyks nb koonsc oc`nfzÿ k

bntkfwky nswks wykiks& K gàk gn acx" bks oc`ukûàks nqwykfjnyks gn ynwkhb fc whnfnf bh`hwkohcfns

wnyyhwcyhkbns gn nswkibnoh`hnfwc" `cgc gn nfwykgk" nwo& _hf n`ikylc" wcgktàk akx ohnywks

ocfghohcfns nf `kwnyhk gn uycg~owcs ynswyhflhgcs c oc`ubhokohcfns gnb shswn`k gn kgj~ghokohÿf

gn bhonfohks&

Uycg~owcs ynswyhflhgcs

K{~nbbks n`uynsks gnghokgks kb ynwkhb gn ohnywcs uycg~owcs1" sn nfo~nfwykf ocf ikyynyks gn

nfwykgk kb `nyokgc" wkb x oc`c sn u~ngn cisnytky nf nb o~kgyc {~n sn nqucfn k ocfwhf~kohÿf&

1Uyhfohukb`nfwn {~à`hocs ukyk bk klyho~bw~yk" kblcgÿf" onynkbns" konhwn" kzúoky x wkikoc&

Page 10: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 10/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;5

Ynswyhoohcfns kb nswkibnoh`hnfwc gn n`uynsks nqwykfjnyks gn ynwkhb

_nowcy  Ynswyhoohcfns  Bnlhsbkohÿf ynbkwhtk 

K~ghcths~kb Bk uycuhngkg nf ~fk JT gnb scohc nqwykfjnycfc ucgyë sny gn `ës gnb 78.

Kg`hfhswykwhtn @nks~yns dcyOahfnsnDcynhlf K~ghcths~kbUycg~ow Ghswyhi~whcfUkywfnysahu Nfwnyuyhsns!9557(*

U~ibhokohcfns" k~wc"dky`koè~whok" unswhohgks"dnywhbhzkfwns" yndhfnyàk"

onynkbns" konhwns tnlnwkbns"kzúoky x kblcgÿf

Nf oksc gn JT" nb scohc nqwykfjnyc fc ucgyëwnfny `ës gnb 78. sh nb fnlcohc gn ynwkhbucsnn c kowúk nf `ës gn ?5 whnfgks {~n

tnfgkf ghdnynfwns uycg~owcs x `kyoks gnghdnynfwns uyctnngcyns&

Kg`hfhswykwhtn @nks~yns dcyDcynhlf Hftnsw`nfw hfOc``nyohkb _nowcys !9557(

Unwyÿbnc nf oy~gc Bc `hs`c {~n nb kfwnyhcy& Kg`hfhswykwhtn @nks~yns dcyOy~gn Chb @kymnw !955<("Okwkbcl~n L~hghfl DcynhlfHftnsw`nfw hf Hfg~swyx !955<(

Unwyÿbnc yndhfkgc Nf oksc gn JT" nb scohc nqwykfjnyc gninyëwnfny `nfcs gnb >5. sh nb fnlcohc gn ynwkhbucsnn c kowúk nf `ës gn ?5 whnfgks {~ntnfgkf ghdnynfwns uycg~owcs x `kyoks gnghdnynfwns uyctnngcyns&

Kg`hfhswykwhtn @nks~yns dcywan Yndhfng Chb @kymnw !955<(

Wkikoc Fc kihnywc k bk hftnyshÿf nqwykfjnyk Kg`hfhswykwhtn @nks~yns dcyDcynhlf Hftnsw`nfw hf

 

Oc``nyohkb _nowcys !9557(

Uyconscs kg`hfhswykwhtcs

Bcs ynwkhbnys nqwykfjnycs" ucy bc lnfnykb" gninf kwyktnsky ~f uyconsc gn bhonfohk `ës nswyhowc

{~n s~s oc`unwhgcyns oahfcs& Akswk akon ucoc" ~f hftnyscy dcyëfnc scbc ucgàk scbhohwky bk

kuycikohÿf fnonskyhk ukyk nswk bhonfohk" k wyktès gnb Lcihnyfc onfwykb& Nswc ak ok`ihkgc nf

kbl~fcs okscs& Ksà" nb hftnyscy gnin ciwnfny ~fk bhonfohk gn fnlcohc gnb @CDOC@ x

ucswnyhcy`nfwn ~fk kuycikohÿf gn ynlhswyc gn bk Kg`hfhswykohÿf Nswkwkb gn Hfg~swyhk x Oc`nyohc

!_KHO(& Nb uyconsc gn bhonfohk ns cukoc x u~ngn kbkylkysn nf nb whn`uc" bc {~n s~ucfn `ës

lkswcs x ocswns& Nf bcs úbwh`cs kûcs" shf n`ikylc" x n`u~jkgcs ucy lcihnyfcs x kscohkohcfns

n`uynskyhkbns nqwykfjnyks" nb @CDOC@ X bk _KHO akf gnbnlkgc ohnywks ucwnswkgns gn

k~wcyhzkohÿf nf bcs Lcihnyfcs bcokbns& Fc ciswkfwn" ohnywcs ynwkhbnys {~n ucsnkf gnwny`hfkgcs

dcy`kwcs gn fnlcohc c wykikjnf ocf uycg~owcs ocfwycbkgcs ucy nb Nswkgc" nswë cibhlkgcs k

ynohihy kuycikohÿf gnb Lcihnyfc onfwykb&

Page 11: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 11/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;;

 

>& CUCYW^FHGKGN_ UKYK BK_ N@UYN_K_ @KGYHBNÛK_

K unsky gn {~n nb ynwkhb nf sà fc ns ~fc gn bcs snowcyns n`nylnfwns gn Oahfk" kbl~fcs gn s~s

s~i ‟ snowcyns x dcy`kwcs gn fnlcohc wcgktàk sn nswëf gnskyycbbkfgc x ynohinf ~f kucxc

h`ucywkfwn ucy ukywn gnb Lcihnyfc nf `kwnyhk gn dhfkfohkohÿf" kx~gks" ucbàwhoks uyndnynfohkbns"

nwo& Nf nswn snfwhgc" bks n`uynsks `kgyhbnûks u~ngnf" wcgktàk" nfocfwyky h`ucywkfwns

cucyw~fhgkgns gn fnlcohc&

N-oc``nyon

Nfwyn 9551 x 9558" nb fú`nyc gn oc`uykgcyns cf ‟ bhfn nf Oahfk oynohÿ ~f 7>"8." kbokfzkfgc

bcs ;51 `hbbcfns gn unyscfks& Bks tnfwks cf ‟ bhfn sn gcibkycf x bclykycf bcs 9>5&555 `hbbcfns

gn Y@I& Gn nswks tnfwks" ~f 85. kuycqh`kgk`nfwn d~nycf tnfwks OwcO" k~f{~n nb `cgnbc

IwcO wk`ihèf w~tc ohnywc èqhwc&

Nb snowcy wnqwhb" bcs uycg~owcs k~ghcths~kbns" bcs bhiycs" bcs ocs`èwhocs" bk nbnowyÿfhok" bk jcxnyàk x

bcs j~l~nwns scf bcs cijnwcs `ës ynobk`kgcs& Bcs oc`uykgcyns cf ‟ bhfn sn nfo~nfwykf" nf

lnfnykb" skwhsdnoacs ocf nswn `èwcgc gn oc`uyk x whnfgnf k ynunwhy&

Ucy s~ ukywn" nb Lcihnyfc kucxk nb gnskyycbbc gnb noc``nyon gnfwyc gnb snowcy ynwkhb x whnfnuynthswc {~n bks tnfwks cfbhfn s~ucflkf `ës gnb >. gn bks wcwkbns gnb snowcy ynwkhb ukyk dhfkbns

gnb ;9º Ubkf [~hf{~nfkb !95;; 95;>(& Kdhfkfgc ~f ucoc bcs cijnwhtcs" sn ocfoynwkf bcs s~i ‟ 

snowcyns cijnwc gn nswà`~bc gnfwyc gnb ynwkhb gn noc``nyon8:

Ynwkhbnys gnghokgcs nf nqob~shtk k tnfwks cf ‟ bhfn gn bks hfg~swyhks wnqwhb" uycg~owcs

k~ghcths~kbns" bhiycs" `nfkjn x nbnowycgc`èswhocs&

Ynwkhbnys `~bwhokfkb: K{~nbbcs {~n o~nfwkf ocf whnfgk wykghohcfkb x" kgn`ës" cdynonf

snythohcs gn tnfwk cf ‟ bhfn&

Ubkwkdcy`ks gn n ‟ oc``nyon: K{~nbbcs {~n uycucyohcfkf snythohcs IwcI x IwcO

{~n kx~gkf k un{~nûks x `nghkfks n`uynsks n hfghthg~cs k lnswhcfky ~f fnlcohc cf

bhfn" wkbns oc`c Kbhikik&oc` Bwg&

Ukyk bk `njcyk gnb noc``nyon" nb Lcihnyfc oahfc nswë oc`nfzkfgc k ynl~bky nb `hs`c&

Kgn`ës gn kgcuwky bks nsunohdhokohcfns `cgnbc ukyk nb n ‟ oc``nyon x ukyk bcs snythohcs gn

tnfwk ucy Hfwnyfnw !_I#W ;5>;8 ‟ 9558(" gcs nswëfgkyns hfg~swyhkbns tcb~fwkyhcs {~n l~àkf bcs

8 Nswcs snowcyns sn akbbkf gndhfhgcs nf nb 9558 @CDOC@ Cuhfhcfs cf Gntnbcuhfl N ‟ Oc``nyon hf wan

Ghswyhi~whcf _nowcy&

Page 12: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 12/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;9

 

`cgnbcs gn fnlcohc x snythohcs gn tnfwk" bk _KHO wk`ihèf ak nbkicykgc ~fk ynl~bkohÿf

uycuhk;5 kb ynsunowc" unfghnfwn wcgktàk gn kuycikohÿf& Nswks `nghgks nsunohdhokf bcs oyhwnyhcs x

bcs uycongh`hnfwcs ukyk nb ynlhswyc gn ~f fnlcohc cf ‟ bhfn" akohnfgc èfdkshs nf bk uycwnoohÿf

gn bks `kyoks x bcs fc`iyns gn bks oc`ukûàks&

_nythohcs ghswhfwcs gnb kuycthshcfk`hnfwc gn oc`i~swhibn nf bks nswkohcfns gn snythohc&

Bcs infndhohcs gn bks nswkohcfns gn snythohc gnunfgnf" wcgktàk nf lykf `nghgk" gn bks tnfwks

gn oc`i~swhibn& _hf n`ikylc" bcs snythohcs ocf tkbcy kûkghgc fc ynbkohcfkgcs ocf bk tnfwk gn

oc`i~swhibn" wkbns oc`c bk tnfwk gn oc`hgk" nb `kfwnfh`hnfwc gnb k~wc`ÿthb" nwo&" nswëf

k~`nfwkfgc yëuhgk`nfwn" k `nghgk {~n nb `nyokgc gnb tnaào~bc oynon& Thnfgc bks

ucshihbhgkgns nqhswnfwns" nb Lcihnyfc ak uyc`nwhgc hfonfwhtcs wkbns oc`c uyconscs gn bhonfohk

gn fnlcohc `ës dktcykibns ukyk bk kunyw~yk gn f~ntks nswkohcfns gn snythohc ocf `~bwhw~g gn

snythohcs;;

kfh`kfgc k bks nqhswnfwns k nqukfghy s~ ë`ihwc gn fnlcohc" cdynohnfgc oc`hgk"

whnfgks" nfwynwnfh`hnfwc x snythohcs gn `kfwnfh`hnfwc x ynukykohÿf ukyk nb k~wc`ÿthb& Nswc sn

ghyhln nsunohkb`nfwn k k{~nbbks nswkohcfns gn snythohc shw~kgks k bc bkylc gn bks k~wcuhswks

Nquynss x fkohcfkbns c onyokfks k ukymhfls&

Ynwkhbhfl dky`koè~whoc

Nf 9551 nb snowcy ynwkhb dky`koè~whoc kbokfzÿ oksh bcs 7<5&555 `hbbcfns gn Y@I" oynohnfgc k ~fyhw`c gnb ;>. gnsgn ;888& Nf 9551 wk`ihèf" sn nfocfwykikf nf Oahfk ?45&555 ynwkhbnys gnfwyc

gn nswn s~i ‟ snowcy" unyc sÿbc 78; wnfàkf tnfwks kf~kbns s~unyhcyns k bcs >5 `hbbcfns gn Y@I"

bc {~n hfghok {~n nb `nyokgc nswë oc`u~nswc" nf s~ `kxcyàk" gn un{~nûks n`uynsks& Gnihgc

uyhfohukb`nfwn kb shswn`k skfhwkyhc oahfc" snlúf nb o~kb nb 1>. gn bcs `nghok`nfwcs sn

kg{~hnynf ghynowk`nfwn k wyktès gnb acsuhwkb" bk uynsnfohk gn kowcyns hfwnyfkohcfkbns nf nswn

s~i ‟ snowcy ns wcgktàk `~x yng~ohgk&

Oc`c ukywn gn bk yndcy`k gn skfhgkg hfhohkgk ucy nb Lcihnyfc" èswn ak kf~fohkgc {~n" gn

`kfnyk lykg~kb" hfhohkyë bk snukykohÿf gn bk tnfwk gn `nghok`nfwcs x bks hfswhw~ohcfns gn skb~g&

Nswc dktcynonyë k bks n`uynsks gn ynwkhb" uycucyohcfëfgcbns nb koonsc k ~fk o~cwk gn `nyokgc

`kxcy x `ës bhinywkg nf nb nswkibnoh`hnfwc gn uynohcs& Ksh`hs`c" sn akf u~ibhokgc ghtnyscs

gco~`nfwcs {~n nsiczkf nb d~w~yc gnb snowcy" shnfgc bcs `ës h`ucywkfwns ‒Cuhfhcfs cf

Nswkibhsahfl wan Fkwhcfkb Nssnfwhkb Gy~l _xswn`‐ x ‒Fcwhon cf _wynflwanfhfl wan Kg`hfhswykwhcf

cd Gy~l Ghswyhi~whcf‐&

;5Kg`hfhswykwhtn @nks~yns dcy Cfbhfn Oc``cghwhns Wykghfl kfg Ynbkwng _nythons&

;; D~nfwn: Wan L~hghfl Cuhfhcfs cf Uyc`cwhfl wan Gntnbcu`nfw cd D~nb _wkwhcf‘s fcf ‟ d~nb _nythons

!@CDOC@( !95;5(& 

Page 13: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 13/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;?

4& KFNQC_

4&; Kscohkohÿf gnb snowcy

Oahfk Oakhf _wcyn kfg Dykfoahsn Ksscohkwhcf

Ghynoohÿf: Ycc` 1;;"1wa dbccy" Dcynhlf Nocfc`ho $ Wykgn Ubkzk" Fc 99 D~oanfl`nf|kh

_WY&"Qhoanfl Ghswyhow" Inhjhfl" U&Y& Oahfk" ;555?<

Unyscfk gn ocfwkowc: @s& Kflnbk Ihfl

Wnb: -14 ;5 41<178?;# -14 ;5 41<17884

Dkq: -14 ;5 41<178?7#-14 ;5 41<178<1

\ni: |||&oahfkynwkhb&cyl

4&9 Dnyhks x Ntnfwcs

DAO Oahfk 95;5

Dnoaks: ;5 ‟ ;9 Fcthn`iyn gn 95;5

B~lky: _akflakh Fn| Hfwnyfkwhcfkb Nquc Onfwyn !_FHNO(

Cylkfhzkgcy: Oahfk Hfwnyfkwhcfkb Nqahihwhcf Bwg&

Ghynoohÿf Cylkfhzkgcy: Ycc` 9759" _hfl~bky @kfshcf" Fc& ?;1 ‟ ?99 Qhkf Qhk Yckg" _akflakh

955??4" UY Oahfk

Wnbèdcfc: !-14 9;( 4958>958

Dkq: !-14 9;( 4958>9;5

N`khb: daoEoahfkkbb|cybg&oc`

Ocfwkowc: Bhbx Za~ # Mnf O~h

\ni: |||&daooahfk&oc`

Ynwkhb Kshk Nquc 95;;

Dnoaks: ;7 ‟ ;4 J~fhc gn 95;;

B~lky: Acfl Mcfl Ocftnfwhcf kfg Nqahihwhcf Onfwyn

Cylkfhzkgcy: Ghtnyshdhng Ntnfws Acfl Mcfl BBO

Ghynoohÿf Cylkfhzkgcy: 9<5< I" 9<#D Hsbkfg Ubkon Wc|ny" Hsbkfg Ubkon" >;5 Mhfl‘s Yckg" Fcywa

Uchfw" Acfl Mcfl

Wnbèdcfc: !-1>9( ?;5>?8<5

Dkq: !-1>9( ?;5>?8<7

N`khb: hfdcEynwkhbkshknquc&oc`

\ni: |||&ynwkhbkshknquc&oc`

Page 14: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 14/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;7

;9wa Oahfk Oakhf _wcyn Nquc# ;9wa Oahfk Ynwkhb Hfg~swyx Ocftnfwhcf

Dnoaks: 5> ‟ 5< Fcthn`iyn gn 95;5

B~lky: Fkfjhfl Hfwnyfkwhcfkb Nqahihwhcf Onfwyn

Cylkfhzkgcy: Oahfk Oakhf _wcyn $ Dykfoahsn Ksscohkwhcf

Ghynoohÿf Cylkfhzkgcy: Ycc` 1;;" 1wa Dbccy Dcynhlf Nocfc`ho $ Wykgn Ubkzk" Fc& 99

D~oanfl`nf|kh _w" Qhoanfl Ghswyhow" Inhjhfl" ;555?<" U&Y& Oahfk

Unyscfk gn ocfwkowc: @s& Jnkf Xkfl

Wnbèdcfc: !-14 ;5( 41<178?;# 41<17884

Dkq: !-14 ;5( 41<178?7# 41<178<1

N`khb: x|Eoodk&cyl&of 

\ni: |||&oahfkynwkhb&cyl

4&? Cwyks ghynoohcfns gn hfwnyès

ONFWYC_ N@UYN_KYHKBN_ GN @KGYHG NF NB NQWNYHCY" _&K&

;;;1 \nsw Xkf Kf Yckg" Ycc` ;459

_akflakh 9555>9" Oahfk

Wnb: !-14( 9;>9>1>557

Dkq: !-14( 9; >9>1>554Ocfwkowc: _~skfk Dnyfëfgnz Uèynz Gnbnlkgk

N`khb: oahfkcddhonE`kgyhghfwnyfkwhcfkb&oc`

\ni: awwu:##|||&ok`kyk`kgyhg&ns

CDOC@N_ _AKFLAKH

\nsw Lkwn @kbb" 9>wa dbccy"

;5?1 Fkfjhfl Qh Yckg

95557;" _akflakh" Oahfk

Wnb: !-14( 9;49;<9495

Dkq: !-14( 9;494<<<>5

Ocfwkowc: Okybcs Ukso~kb UcfsOcfsnjnyc

N`khb: sakflakhE`oq&ns

\ni: awwu:##|||&`oq&ns#sakflakh

CDOC@N_ UNMHF

_ukhf I~hbghfl" >wa

kfg 4wa

Dbccy" Lcflwhfkfb~ K;I" Oakcxkfl Ghswyhow" Inhjhfl" ;55595

Wnb: - 14 ;5 >1<88<??

Dkq: - 14 ;5 >1<88<?7

Page 15: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 15/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;>

Ocfwkowc: Jkthny _nyyk Ocfsnjnyc&

N`khb: sno{oc`nqEoc`nyohc&`hwxo&ns

\ni: |||&oc`nyohc&`hwxo&ns

OCF_^BKGC LNFNYKB GN N_UKÛK NF _AKFLAKH

;9 Zacflsakf Gcfl Xh Yckg" Ycc` ?5;

955559 _akflakh" Oahfk

Wnb: !-14(9;4?9;?>7?

Dkq: !-14(9;4?9;;<94

Ocfwkowc: Kfwcfhc _nl~yk @cyàs Oÿfs~b

N`khb: suocfs~bEsa;4?&fnw

\ni: awwu:##|||&`kn&ns

N@IKJKGK GN N_UKÛK NF OAHFK

8 Oakcxkfl Yckg _kfbhw~f

;55455 Unmàf

Wnb: !-14(;54>?9?<79#4>?9?498#4>?9?<91#4>?9;77>

Dkq: -14 ;5 4>?9 ?75;

Ocfwkowc: Okybcs IbksocN`khb: okybcs&ibksocE`kn&ns#n`insuofE`khb&`kn&ns#n`insuEu~ibho&iwk&fnw&cf

\ni: awwu:##|||&`kn&ns

OK@KYK GN OC@NYOHC GN N_UKÛK NF OAHFK-_AKFLAKH

11> Ynf`hf Yckg" A~kflu~ Ghswyhow" Ycc` >;7

9555;5 _akflakh

Wnb: !-14(9;4?947;<<

Dkq: !-14(9;4?947519

Ocfwkowc: Ynf Bnh

N`khb: sakflakhEsukfhsaoak`inyoa&oc`

\ni: awwu:##|||&sukfhsaoak`inyoa&oc`

OK@KYK GN OC@NYOHC GN N_UKÛK NF OAHFK-UNMHF

Ycc` ?57i" Lykfg Ycom Ubkzk" Fc& ;? Qhf Zacfl Qh BhGcfloanfl Ghswyhow" Unmàf

Wnb&: -14!;5( 47;48<<7 # <?9? dkq: -14!;5( 47;4;>?7

Ocfwkowc: Lkiyhnb @cxkfc

N`khb: hfdcEsukfhsaoak`inyoa&oc`

\ni: |||&sukfhsaoak`inyoa&oc`

Page 16: El sector del retail en China

5/12/2018 El sector del retail en China - slidepdf.com

http://slidepdf.com/reader/full/el-sector-del-retail-en-china 16/16

 

 

B~ohk Zcn Lkbkyzk Tkbbnjc: Ynwkhb nf Oahfk ;4

OK@KYK GN OC@NYOHC GN N_UKÛK NF OAHFK-OKFWßF

Ycc` >59K >wa Dbccy" Y $ D Onfwny" Fc&;5 A~kqhk Yckg

Za~jhkfl Fn| Wc|f" Whkfan Ghswyhow

L~kflzac~ >;549? 

Wnb: !-14(9599?<9149

Dkq: !-14(9599?<9147

Ocfwkowc: _kfgyk Oa~kfl

N`khb: l~kflgcflEsukfhsaoak`inyoa&oc`

\ni: awwu:## |||&sukfhsaoak`inyoa&oc`

KUNYW^YK N_UKFCBK INHJHFL CDDHON

_~hwn ;854" Zacflx~ Ubkzk" Fc& 4" \cymnys, _wkgh~` Yckg Fcywa"

Oakcxkfl Ghswyhow" ;5559< Inhjhfl

Wnb: !-14( ;5478>79<>

Dkq: !-14( ;5478>7948

Ocfwkowc: Dykfohsoc J& Hûhl~nz _knfz

N`khb: nninhjhflEthu&;4?&oc`

\ni: |||&scohngkgnswkwkb&cyl