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INDEX
Apricot Foodss Pvt. Ltd.
Sr.
No.Particular Pg. No.
1. INTRODUCATION 2
2. HISTORY OF THE UNIT 3
3. BASIC INFORMATION 4
4. ORGANISATION STRUCTURE 5
5. ORGANISATION CHART 6
6. SIZE & FORM OF THE ORGANISATION 7
7. PLANT LOCATION 8
8. PLANT LAYOUT 9
8. CONTRIBUTION TO THE INDUSTRY 10
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INTRODUCATION
The Apricot Foods Pvt. Ltd is located at Metoda,
G.I.D.C. The main product of Apricot Foods Pvt. Ltd is potato wafer,
which brand name is “Everest”
The Units on which I am going to present is Apricot
Foods Pvt. Ltd.
In this unit, Director is Denish Patel and dedicated
himself for the progress. This unit was registered in February, 2005 as a
private limited company.
Everest Waffers is available in all over Gujarat state.In Rajkot wafers is sold by private traders and shopkeepers.
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HISTORY OF THE UNIT
In the primitive age, their ancestors made use of their
2 hands and 2 lags to meet there limited needs. Shari Denish Patel is thefounder of the Apricot Foods Pvt. Ltd. It was established in 2005 on very
small scale. As time passed on, their needs grew and as we know,
“Everything that grows turns growing”.
Now, more use of hands legs was not enough, the use
of brain was inevitable.
“Everest Ek Swad Anek ”.
With this as their motto, they make it their business as
specialist in quality bearings to supply efficient and dependable products
that satisfy fully the need of their circumstance.
Their principle has been the complete utilization of
indigenous resources for machines as well as raw materials. This helps in
eliminating the dependability on any import resources.
It has been their regular practices to develop any
critical bearing completely with own research and development, reducing
dependability on foreign technology.
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BASIC INFORMATION
Name :~ Apricot Foods Pvt. Ltd
Address :~ Register office and Factory.
Apricot Foods Pvt. LtdMetoda G.I.D.C.,
Rajkot – 360 003
State: Gujarat
Phone :~ +91 – 02827 – 287066
Fax :~ +91 – 02827 – 287265
E-mail :~ [email protected]
Year of Establishment :~ 2005
Form of Organisation :~ Private Limited.
Board of Directors :~ Denish Patel.Rajesh Patel
Sanjay Patel
Bankers :~ ICICI Bank
General Manager :~ Sanjay Patel
Chairman :~ Denish Patel
Main Product :~ Potato Wafers.
Other Product :~ Masala Wafers
Banana Wafers
Masala Banana WafersFarali Chevdo
Sing Bhujiya
Mugh Dal
Chana Dal
Vatana
Masala Sing
Brand Name :~ Everest
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ORGANISATION STRUCTURE
Organisation structure is teamwork at the formalrelationship that have between established. The purpose of the structure is
to assist in regulating and directing the efforts is than organisation so that
they are coordinated and consistent with organisation objectives.
Organisation structure of the company shows the
interrelationship between the company’s staff its show a clear-cut line of
authority responsibility and accountability.
Among the various type of organisation structure of
Apricot Foods Pvt. Ltd has adopted line staff type of organisation
structure.
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ORGANIZATION CHART
Apricot Foodss Pvt. Ltd. 6
Director
Production
Management
Personnel
Management
Finance
Management
Production
Management
General Manger
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SIZE & FORM OF THE ORGANISATION
Industries are classified according to their size of unit
such small-scale industries, medium scale industries. To identify theindustries there are three most important functions that are investment of
firm. Total employee & technology.
Apricot Foods Pvt. Ltd. is medium scale industry. Its
total investment in plant and machinery and other fixed assets is above 3
crore and less than 5 crore.
It is Private limited of business organization. The
factory area is 1000 Square meter.
In company there are 35 workers are working unit
uses electricity.
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PLANT LOCATION
Location is the mass factor when influences & failure
of the company. It plays vital role in the development of unit.
Location of an industry is an important operational
management decision. It is a two-step decision first choice is of the region
& seconds the choice of site within the region. Location decision should
be based on company’s technological, marketing, resource availability &
financial strategies.
The location of a plant should be fixed in such a
manner that people interested in its success can sell good most
profitability & manufacture them with the least expense.
The objective of plant location decision-making is to
minimize the sum of all costs affected by location.
Nearness to raw materials.
Proximity to large & cheap proper labor
Availability to basic infrastructure facility
Government regulation & subsidy
Nearness & accessibility to market
Facility of transportation
Thus in this way company is having ideal location
which allows lowest cost of production & product.
Apricot Foods Pvt. Ltd. is located at Metoda G.I.D.C.
to get extra benefit. The company is also nearness & accessibility to
market.
The chart of location can be seen as follows.
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PLANT LAYOUT
Layout of an industry is most important task for
obtaining least total cost of material handling, since once the building is
constructed & plant is commissioned it is difficult to change it.
Plant layout is a “Technique of location different
machines & plant services with the factory so that the greatest possible
out put of high quality at the lowest possible total cost can be available”.
In Apricot Foods Pvt. Ltd. they have product layout.
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CONTRIBUTION TO THE INDUSTRY
Contribution means the role of the unit in the
production of all country.
From the very first, this unit is producing more
quantity because this company was established as private limited
company with Small fund & day-by-day they are progressing. This unit
means “Apricot Foods Pvt. Ltd.” Has a very high contribution is national
industries. This company contribution to industry at state level is nearly
10 & 15%.
After seeing the contribution it can easily said that this
company is progressive & leveling important is this industry at state level
as well as national level.
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INDEX
Apricot Foodss Pvt. Ltd.
Sr.
No.Particular Pg. No.
1. INTRODUCATION 12
2. PRODUCTION PLANNING & CONTROL 13
3. RAW MATERIAL MANAGEMENT 14
4. LABORATORY 15
5. WAFER MAKING SECTION 16
6. NAMKEENS MAKING SECTION 17
7. CHAVDO MAKING SECTION 18
8. SHING BHUJIYA SECTION 19
9.MAGHDAL, SHING, MASALA SHING
SECTION20
10. PRODUCT CAPACITY 21
11. PACKING DEPARTMENT 2212. DISPATCH DEPARTMENT 23
13. STORE MANAGEMENT 24
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INTRODUCATION
Production is a very integral part of the business
system “Production means a bundle of utilities by the co. to its customer & continues process to convert raw materials into final product is called a
manufacturing process”.
Production involves the steps-by-steps conversion of
one from of materials into another chemical processing to create or
enhance the utility of products or services.
“Production is process by which goods and services
are created”.
The production or manufacturing department holds the
most important and basic position in any industry or a unit. It is because
the whole progress and goodwill of the company depends upon the type
& quality of products manufactured. For this the production department
should be very keen in manufacturing product.
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PRODUCTION PLANNING & CONTROL
Planning & Control of production may be referred to
as the planning & org. of manufacturing process & it includes reactingscheduling inspection & control.
According to Prof, “Gordon B. Garson “Production
Planning & Control inverts generally the org. & planning of
manufacturing process specially it consist of planning of routing
scheduling dispatching & inspection co-ordination & control of materials
methods, machines, looking & preparing times. The ultimate objective is
the organisation of the supply & movement of materials & labor machineutilizations & relative activities in order to bring about the desired
manufacturing result in term of quality time & place.
In Apricot Foods Pvt. Ltd., the planning &
controlling of production process the following element or techniques or
steps are to be followed, we may also call them production planning &
controlling functions. There are as follows.
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LABORATORY
Apricot Foods Pvt. Ltd is good popular name Everest
Wafers first required are potatoes. Potatoes are of good quality. The
second is edible oil they purchase edible oil in quantity. The edible oil istested in laboratory. Then the chilly powder & other spices are tested in
laboratory
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WAFER MAKING SECTION
Apricot Foods Pvt. Ltd main product is a wafer and
wafers are of two types. Potatoes & Banana wafer are making in thissection. Banana & Potatoes is done after sometimes they mixed edible oil,
chilly powder are also mixed in the banana wafer & mixed some spice &
than the make a very tasty banana wafers.
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NAMKEENS MAKING SECTION
Apricot Foods Pvt. Ltd also makes namkeens as they
successful in wafers after than launch new product all the namkeens. The
customer accepts it. Its method is same as above. It is very tasty & innamkeens includes chilly powder & spice & packed.
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CHAVDO MAKING SECTION
A Apricot Foods Pvt. Ltd makes such a very good
product. Farali Chevdo is very good product for a people. People demandmore Farali Chevdo. Farali Chevdo contains choicest potatoes, edible oil,
and peanuts with sugar, chilly powder & other spices this makes as Farali
Chevdo.
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SHING BHUJIYA SECTION
After Everest Wafer is popular in all over Gujarat day-
by-day they started Shing Bhujiya, in this product change Flour, Shing,Chilly powder, edible oil & other spice are required. It makes a Shing
Bhujiya.
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MAGHDAL, SHING, MASALA SHING SECTION
Magdal, Shing & Masala Shing are very good taste
product. In this groundnut, edible oil, chilly powder & other spices arerequired.
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PRODUCT CAPACITY
The Apricot Foods Pvt. Ltd production capacity is
very quantitative. In one hour they produce 300-Kg, wafers at time.
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PACKING DEPARTMENT
After the making of wafers they are packed into
pouch. There are two types of packing one is pouch wafers are most of sell in Rajkot & nitrogen packing are send to the other district as well as
in the Rajkot of Gujarat. After completions of packing wafers they are
keeping in a box each box contain 40 Packets, 60 Packets & 80 Packets.
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DISPATCH DEPARTMENT
After the boxes are packed & marked according to
requirement. They are dispatch according to requirement of the dealer.
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STORE MANAGEMENT
In storeroom the invent rise. Like raw material, work
in progress, finished goods, scraps etc. Are costs heavily to the
Organization therefore an effective system should be employed whichwill take care.
• That material should not be into excess quanta
• That raw material should not be into excess quantity.
• To protect stove against damage & theft.
• To decide economic order quantity for purchase of rawmaterial.
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INDEX
Apricot Foodss Pvt. Ltd.
Sr. No. Particular Pg. No.
1. INTRODUCATION 26
2. ORGANISATION STRUCTURE 27
3. MANPOWER PLANNING 28
4. JOB DESCRIPTION 29
5. RECURUITMENT & SELECTION 30
6. TRAINING FOR THE EMPLOYEES 31
7. PROMATION POLICY 32
8. TRANSFER POLICY 33
9. PERSONAL RECORDS 34
10. PERFORMANCE ASPPIRATION 35
11. WAGES AND SALARY ADMINISTRATIVE 36
12. TIME KEEPING SYSTEAM 37
13. PROVIDENT FUND SCHEME 3814. EMPLOYEE BENEFIT SERVICES 39
15. COLLECTIVE BAARGAINING 40
16. GREVIENCE HANDLING PROCESS 41
17. INDUSTRIAL RELATION 42
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INTRODUCTION
Personnel management is a part of management thatdealing effective control and use of man power. Humans have dynamic
nature different person are having different nature, behaviors man ability
etc so it is challenging job.
In brief we can say that personnel management is
concern with 4M that is man, money, machine and market. The man is
only very active and important factor of the Production department in the
organization.
“Personnel Management is concerned with the
planning, organizing, direction & controlling the activity with
procurement, development, compensation, integration, maintains and
separation of human resources to the end that individual, organizational
and societal objectives are accomplished.”
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ORGANISATION STRUCTURE
Organisation Structure is teamwork at the formal
relationship that have between established. The purpose of the structure isto assist in regulating and directing the efforts is an organisation so that
they are coordinated and consistent with organisation and objectives.
Organisation structure of the company shows the inter
relationship between the company’s staff its show a clear-cut line of
authority responsibility and accountability.
Among the various type of organisation structure of
Apricot Foods Pvt. Ltd. has adopted line staff type of organisation
structure.
The managing director of the company is Mr.
Chandubhai Virani they are also the owner of the company.
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MANPOWER PLANNING
Man power planning is basically concerned with
having the right type of people available as and when required andimproving the performance of the existing people available as and when
required and improving the performance of the existing people to make
them more effective on their jobs. As in case of any other functional area
like marketing, production or finance, the personnel department’s work
has also to be planned planning in personnel area is mainly concerned
with crystalline from where the right type of people can be secured for
future anticipated vacancies.
According to better man power planning is “The
process by which management determines how the organisation should
move from its current man power position to its desired man power
position. Through planning, management strives to have the right number
and the right kind of people at the right place, at the right time, doing
things which result in both the organisation the individual receiving
maximum long term benefits.”
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JOB DESCRIPTION
It is a written record about the duties and
responsibilities and requirement of particular job. “It is concerned withthe job itself and not with the work”.
It is a statement describing the job in such a terms, as
it’s full location, duties, working condition. It inform about what how and
why of the work to be done. He prepares a summery of the received
information in a set form. Thus, job description a written summary of
given various right, responsibilities selector job description is different for
each job.
Definition:
“A job description is a board statement of the
purpose, scope, duties and responsibilities of a particular job”.
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RECURUITMENT & SELECTION
In large concern the personnel department is interested
with the job of recruitment of personal. Recruitment involves discoveringof the source of personnel and arranged to receive application from the
candidates for the jobs.
In Apricot Foods Pvt. Ltd. if there is any vacancy in
any department, they first of all decide to find the pending application
received in previous time. If there are no applicable candidates they
publish advertisement in the famous newspaper. After receiving
application they select some qualified and capable candidates and arrangetheir interviews, and after interviews knowledge and technical knowledge
is select for the job.
The company does not allow children as workers.
Male & female workers are recruitment for production work. The workers
can change the job at any time.
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TRAINING FOR THE EMPLOYEES
Training is defined as “The act of increasing the
knowledge and skills of an employee far doing a particular job”.
Training implies activities that teach employees how
to perform their present jobs better. It is the training that prepares people
in short training prepares the people to perform their helps to them in
improving their performance. By improving new skills new techniques of
doing the works and by improving their work habits or in other words.
We can say that performance means improving the present position.
Training is an important aspect for increasing their
production capacity. In Apricot Foods Pvt. Ltd provide training facility to
their employees is minimum 15 days.
Definition:
“Training is a systematic Modification of behavior
through learning which occur as a result of instruction developmentand planned experience”.
If candidate is fresh or not experienced than the he has
to be putdown under the supervision of the other personal mechanism of
mission is explained to him in detailed and matters of manager at also
taught to employees.
Workers:
Generally workers are those who work to earn and
fulfill their need. They are the one who fulfill the objective of the
prompter. They are concerned the real as set unit
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PROMATION POLICY
Promotion is a very good policy in the organisation. It
is a useful for both employees and organisation therefore the need of aformal systematic programmed of promotion and this promotion
programmed can be said to be promotion policy.
Promotion is given to a person when the work of any
employees comes at satisfactory level at that time. The person has been
get higher job than the existing job with the increasing responsibilities
and more wages is to be given employees get a motivation when he is
promoted for higher job.
The Apricot Foods Pvt. Ltd is a private limited so
that it’s gives the promotion to their employees as per his agreement and
the performance of any employees is found to be satisfied than and than.
The management of given the permanently set up in the organisation.
Apricot Foods Pvt. Ltd not only consider seniority base but also
consider the qualification of the employee. So that we can say that the
Apricot Foods Pvt. Ltd gives the promotion to his Employees on the bases of seniority and qualification of the person.
Definition:
“Promotion involves a change from one job to
another that is better in term of status and responsibilities”.
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TRANSFER POLICY
This transfer is a process of employee’s adjustment
with the work time and place. A transfer is a horizontal or lateralmanagement of an employee from one job section department, shift, plant
or position to another at the same or another place where his salary status
and the responsibilities are the same it generally does not involves a
promotion, demotion or change in the job status.
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PERSONAL RECORDS
Legal department of the unit maintains the personal
reports they are also maintain attendance register card to employees.
In personal records consist presence and leave of the
employee during the particular every year rate of bonus, promotion,
duties, qualification, other information are also involved in the personal
records of the employees. These personal reports are useful in their
circumstance when any problems are occurring between the management
and organisation of the unit.
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PERFORMANCE ASPIRATION
Organisation is established achieve certain objectives,
achievement of goals and target, depends upon to performance of individual employees. Hence it is a quit necessary to understand as to
what extent employees have been successful at their jobs, for
achievement of their goals. Thus performance appraisal is an important
part of Personnel Management
It can be use for carrier advancement of an individual
on the basis of an individual’s performance it can also be use at the time
of transfer and also it provides guideline for training and development of individual and the main objective of the performance appraisal are to
improve the job performance appraisal are to improve the job
performance and identify their potentialities for the work and to assist in
determination of promotion and transfer and it also helpful in to reduce
the grievances among the employees.
Thus performance appraisal is a very important part of p.m. Thus Apricot Foods Pvt. Ltd manages this department carefully and
in effective manner and it is handled by personnel manager of this unit.
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WAGES AND SALARY ADMINISTRATIVE
Wages and Salary administrative is one of the vital
areas of personnel administrative for sound wages and salaries policy and programmers are essential to procure, maintaining, and development,
promote and transfer. For the employees and get effective result. From
them wages and salaries are perhaps the most important single elements
in the condition of employment and organisation moral can not be
maintain at higher level without maintain full and sound remuneration
programmed.
Apricot Foods Pvt. Ltd is a private limited so that it
pays wages and salaries to the employees as per their agreement wagesand salary pay scale is decided.
Wages:
“Wages means the amount paid to the labor for his
service of hourly, daily, weekly and fortnightly”.
Salary:
“The term salary defined as the remuneration paid
to the managerial, personal on monthly or yearly”.
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TIME KEEPING SYSTEAM
Time keeping system is very essential for the
regulation of employees & for maintaining the productivity of the unit. InApricot Foods Pvt. Ltd. Time for production department is as follows:
For office
9:00 am To 12:00 at noon
2:00 pm To 05:00 pm
For Workers
8:00 am To 12:00 noon
2:00 pm To 05:00 pm
When there is fully demand in market for Wafer than
it continua try working of 24 hours.
First shift
06:00 am To 02:00 pm
02:00 am To 10:00 pm
10:00 am To 02:00 pm
Every worker has to Sign in daily register before
general manager.
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PROVIDENT FUND SCHEME
Provident Fund is one type of scheme Provident fund
10% of employee’s salary is deducted and the units to Provident fundamount add the same amount.
The rate of provident fund is 12% that means the
provident fund deducted from employee’s salary 12% and company
transferred, by Company includes. 3.67 for members and 8.33 for family
provisions. If an employee behaves the job, and gets another job at
another place, his provident fund amount is transferred to the employee.
In case of death or retirement, either employee him self or his family willget the full amount of provident fund scheme.
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EMPLOYEE BENEFIT SERVICES
Management is concerned with attract in and keeping
employees whose performance meets at least minimum level, of acceptability. The provision of “Benefits” and “Services” and are
important in maintaining the employee and reducing or keeping turnover
& absenteeism low.
Employee benefits and “Services” on the other hand,
are available. To all employees based on other membership in the
organisation and the purpose of such benefit & services is to retain people
in the organisation and not stimulated them to grater effort and higher performance. They foster loyalty & act as a security bases for the
workers.
In Apricot Foods Pvt. Ltd. Provides so many facilities,
which we can classify in three categories. Medical facilities, canteen
facilities, other benefits. This is as follows.
1) Medical facilities
The company provides reimbursement of actual
medical expenses incurred and including hospitalization,
nursing homes and surgical charges for the employee & their
family.
2) Canteen Facilities
The company provides canteen facility to its workers,
where they are provided Snacks, Hot drinks, Cold drinks to
employee at subsidized rate. The facility of rest room to the
worker is also given.
3) Other BenefitsApricot Foodss Pvt. Ltd. 39
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They also provide facilities Bonus Gratuity &
provident fund scheme etc. They also provide washing
allowance uniforms festival holidays, C.L (Casual leave) and
earns leaves etc.
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COLLECTIVE BARGAINING
Collective Bargaining means the negotiation about
working conditions and the term of employment between an employer and the group of employees.
In Apricot Foods Pvt. Ltd there is no collective
bargaining system if any employees has problem regarding wages etc. He
can directly meet to the administrative department and solve this problem.
“Collective bargaining is an essentially process inwhich employees at as a group in seeing to shape condition and
relationship in their employments”.
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GREVIENCE HANDLING PROCESS
Grievance handing means, if there is any
dissatisfaction is arises in the mind of the labor at that time the decisiontaken by the management.
In Apricot Foods Pvt. Ltd workers have any grievance
he gives reports to his supervisor after consulting his supervisor solve all
these problem, regarding the workers if supervisor is not able to solve
their problems of the worker at that time he is going upper level like
departmental manager, general manager of the unit.
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INDUSTRIAL RELATION
Industrial relation and relation between the workers
and this unit is good. There is good relation between the workers and themanagement, which is essential for smooth running of industry and also
expansion of industry.
Workers should be motivated financially or non-
financially and also good-working conditions should be provided they
should be respected and honored and treated as family members this
increases job satisfaction so for this unit concerned it is medium scale unit
and all the workers are equal and none of them are superior together.
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INDEX
Apricot Foodss Pvt. Ltd.
Sr.
No.Particular Pg. No.
1. INTRODUCATION 44
2. MARKETIONG RESEARCH 45
3. ORGANISATION STRUCTURE 46
4. ORGANISATION CHART 47
5. PRODUCT MIX 48
6. PRODUCT LINE 49
7. MARKETING SEGMENTATION 50
8. PRICING POLICY 51
9. PRICE LIST 52
10. MARKETING PROMATION 53
11. SALES PROMATION 54
12. CHANNAEL OF DISTRIBUTION 55
13. QUALITY CONTROL 56
14. FACTORS AFFECTING QUALITY 57
15. OBSERVATION 58
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INTRODUCATION
Marketing Management today is the subject of interest
in all types of organisations, within and outside the business sector and incountries throw out the world.
“Marketing is a social and managerial process by
which individual and group obtain what they need and want, creating
and exchanging, value and product with each other”.
- Phillip Kotler
Marketing compels all activities involved in thedetermination and the satisfaction of consumer’s need at a profit.
Marketing is a comprehensive term and it includes all
resources and a set of activities necessary to direct and facilitate the flow
of goods and services from producer to consumer in the production
process. Human efforts, finance and management constitute the primary
resources of marketing. Marketing diminishes the gap between the
producer and consumer.
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MARKETIONG RESEARCH
“It is a systematic problem analysis, model building
and fact finding for the purpose of improved decision making andcontrol in the marketing of goods and services”.
Philip Kotler
Thus marketing research involves complete analysis of
market. According to marketing manager of the company, the role of
marketing research can be described as: -
1. Through marketing research, needs and wants of consumer can be known and by which new products can be introduced.
2. Demand for the product can be forecasted.
3. Alternatives of the product can be searched.
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ORGANISATION STRUCTURE
In the mordent era, there is tough competition in each
period of production. So for selling purpose company creates marketingdepartment & this department takes all the marketing activities into
considerations. So in company this marketing department plays a vital
role.
The marketing department of any co. has usually a
marketing management at the top. Under here there are salesman’s &
sales representatives. There are usually move around their allotted areas
& sell their goods.
Apricot Foods Pvt. Ltd. has a very simple
Organization structure of marketing department there is a marketing
manager who is the in-charge of the department & under him sales
manager there is sales assistant & clerical staff are working. So we can
say that in this org. They adopt functional org. in which all the activities
are delighted to each & every persons & accordingly they have to work
the org. chart of marketing department is as follows.
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ORGANISATION CHART
Apricot Foodss Pvt. Ltd. 48
Sales Department
Sales Manger
Sales Assistant
Sales Attended
Purchase Department
Purchase Manager
Purchase Assistant
Purchase Attended
GENERAL
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PRODUCT MIX
“A product mix is the set of all product line &
items that a particular seller often for sale to buyers”.
The total sum of product related decision termed as
product mix. It is area of marketing mix, which studies various decisions
regarding product offered for sell by a company. In short product mix
means composite of product offered for sell by a firm or a business unit.
Product mix has following features.
1) Width : It refers to haw many different product likes the
company
2) Length : It refers to the total number of items in its product
mix.
3) Depth : It refers to how many variants are offered of each
product is the line.
4) Consistency : It refers to how closely relate to various
product lines are in end use producing requirement.
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PRODUCT LINE
A Product Line can be defined as “A group of product
that are closely related because they are functioning in a similar manner are sold to same customer groups are marketed through the same types of
out test or fall within a given price range.”
In Apricot Foods Pvt. Ltd. they have a one-product
line as they want so satisfy their customer with their products.
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MARKETING SEGMENTATION
The modern market is customer oriented. All
marketing activities resolve around customer in order to achieve themarketing objectives. It is the customers.
The concept of the market segment is based on the fact
that the market of commodities are not homogeneous but they are
heterogeneous market represents a group of customers having common
characteristics market segmentation consist of taking the total
heterogeneous market for a product dividing it into several sub market.
Through market segmentation sellers try to identify those who are mostlikely to buy their goods and services.
Market segmentation is done on various bases, which
are as follows: ~
Geographic Segmentation
Demographic Segmentation
Psycho graphic Segmentation
Behavioral Segmentation
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PRICING POLICY
Price is money value of the product that is agreed
upon the transaction. Price plays very important role in marketing because price decides profit & financial position of the business firm.
Price is the exchange value of the product or services
always expressed in money. Pricing concept plays a vital role in
Marketing Management. The decision regarding pricing must be taken
after considering every aspect of business & while fixing the price not
only profit but social responsibilities should also be taken into
consideration.
Affecting the price of product.
Cost of production
Competitive price in the market
Normal profit
Advertising cost
Distribution cost
The prices of the product of this company are different
from product to product due to variation in cost of production.
While formatting the price of the products offered for
international market many other variables are also taken into
consideration in addition to the above-mentioned factors. These
additional fir expenses are to be including into the price of product of thiscompany is as follows.
PRICE PER UNIT = COST OF PRODUCTION + MAKE UP NO.
OF UNITS PRODUCED
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PRICE LIST
Apricot Foodss Pvt. Ltd.
No. Particulars Price Gram
1 Potatoes Rs. 05:00 23
Rs. 10:00 60
2 Banana Waffers Rs. 05:00 35
3 Farali Chevdo Rs. 10:00 80
4 Chana Dal Rs. 03:00 20
5 Mung Dal Rs. 05:00 40
6 Shing Bhujiya Rs. 05:00 40
7 Masala Sing Rs. 05:00 40
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MARKETING PROMOTION
Marketing Promotion plays an essential role at lest
advertising & capturing people in the market. Many companies usemarketing to improve their marketing & to make a significant
contribution to the marketing performance is one kind of incentive
offered by the unit. It is not an expense it is an investment.
The ultimate objective of Apricot Foods Pvt. Ltd. of
sales above its normal level. But if its objects were to be spelt out in
detail, they would be as follow.
To Attract new customers.
To Increase off-season sales.
To Meet the competition.
To Introducing new project.
To Encourage present customer buy more.
To induce dealers to stock more
Apricot Foods Pvt. Ltd. has adopted various
incentives to increase the sale of its products such as advertising
publicity, public relation etc. It also gives calendars & attractive items as
a gift to the customers. Company expensively uses the sales. Promotion
tools for the dealer. Thus, this unit really undergoes promotion activity.
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SALES PROMOTION
Sales promotion is only short-term incentive toencourage purchase or sales of product & services means related with
promotion of sales consist of a wide verity of promotional tools design to
stimulate earlier & more customers.
But as we earlier said that this company is ancillary
and a product only as per the orders received & they received order &
supplies the goods & customers are fully satisfied with the quality of
goods, the place repeat order, so companies managerial person think thatwe are getting sufficient orders as per our capacity, why should we bother
about the sales.
Thus, due to receipt of sufficient orders they don’t
take any type of sales promotion action.
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CHANNEL OF DISTRIBUTION
“Channel of distribution is the set of marketinginstitutions participating in the marketing activities involved in the
movement of the flow of goods or services from the primary producer to
the ultimate consumer”.
There are following types of channel of distribution
Zero way channel: Producer – Consumer
One way Channel: (a) Producer – Retailer – Consumer (b) Producer – Wholesaler – Consumer
Two way Channel: Producer – Wholesaler – Retailers –
Consumer
If company produce the consumer goods it is
almost impossible for producer to sell the product directly to the
consumer.
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QUALITY CONTROL
Quality Control in its simplest term is the control of
quality during manufacturing. Both quality control and inspection areused to assure quality. Inspection is a determining function, which
determines raw material supplies, parts of finished products etc. as
acceptable or unacceptable. As control becomes effective, the need for
inspection decreases quality control determines the cause for product and
gives solutions by which these validations can be controlled. It is
economic in its purpose, objective in its produce dynamic in its operation
& helpful in its treatment.
Definition of Quality:
In current quality control theory and practice the
meaning of “Quality” is closely arrives to cost and customer needs.
“Quality” may simply be defined as fitness for purpose at to west
cost.
Meaning of Quality control:
Quality of a product depends upon the application
of materials man, machines & manufacturing conditions. The
systematic control of these factors is the quality control. The quality
of product differs greatly due to these factors.
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FACTORS AFFECTING QUALITY
In addition to man, materials machines and
manufacturing conditions there are some other factors, which affects the product quality these are.
Marketing Research is demand for purchase
Money is capability to invest
Management is management policies for quality level.
Production methods and product design.
In Apricot Foods Pvt. Ltd. quality control is concerned
with the evaluation of test data and its application to the control of the
wafers progress raw materials. Intermediate concerned not only with
quality level and cost of maintaining this level, but also with the
presentation of tangible values to measure quality and changes in quality.
Testing provides the background and data and quality control applies the
results. The control-desired weight is aimed at meeting standardsestablished by an individual organisation.
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OBSERVATIONS
There is no doubt about the popularity of products of
Apricot Foods Pvt. Ltd. is increasing in Gujarat of all the products potato wafers.
The main reason for increasing sales of Everest Wafers is the
quality, taste influence, freshness great availability, attractive
packing & fair price.
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INDEX
Apricot Foodss Pvt. Ltd.
Sr.
No.Particular Pg. No.
1. INTRODUCATION 60
2. ORGANISATION STRUCATURE 61
3. ORGANISATION CHART 62
4. FINANCIAL PLANNING 63
5. CAPITAL STRUCTURE 64
6. CAPITALISATION 65
7. MANAGEMENT OF FIXED ASSETS 678. MANAGEMENT OF WORKING CAPITAL 68
9. CAPITAL BUDGETING 69
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INTRODUCATION
Finance is regarded as the life block at business
enterprises. This is because modern business is money oriented economyfinance is one of the basic foundation of all kinds of activities.
Financial Management is an appendage of the finance
function. Financial Management involvers the application of general
management that part of mgt. Which is concerned mainly with raising
funds as profitably as possible planning future operations & through
finance according cost, accounting badgering statistics & other means. It
is continuously concerned with achieving as adequate rate of return oninvestment, as this is necessary for survival & attracting new capital. It is
the various projects depending upon their importance & pay off
capacities.
Financial function, center rounds the mgt. Of fund
raising & using the effectively financial mgt. is important because it has
impact on all the activities of firm, its primary responsibly is to discharge
the finance function successfully in touches of all the other businessfunction.
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ORGANISATION STRUCTURE
Finance is one of the most important of the
management. Finance is a heart of the management, finance is a heart of business. So the responsibility is given to that person who can manage
this department over viewing the organisation structure of finance
department, it would be better if we go through what actually organisation
mean.
i. Organisation of Authority.
ii. Designing the Job Structure.
iii. Defining the responsibility of all level.
iv. Establishing Structural Relationship.
The job of the chief financial execute does not cover
only routing aspects of finance & accounting. As a member of top
management, he is closely associated with the formulation of policies as
well as decision-making. Financial decision is of crucial importance. It istherefore, essential to set up an efficient organisation for financial
management functions.
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Managing Director
Financial Manager
Chief Accountant
General Manager
ORGANISATION CHART
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FINANCIAL PLANNING
A firm needs to manage its resources effectively and
effective manner is possible only when the management works out thefuture courses of action in advance and takes decision on professional
manner, utilizing the individual and group efforts in a co-ordinate and
rational manner planning should estimate the resources required to carry
out the operations and determine how far these resources can be
generated internally by the form itself and how far they will have to
obtained externally.
Generally Apricot Foods Pvt. Ltd. prepares financial planning as follows:
Company decides its long term and short-term objectives.
Requirement of long term and short term capital.
Head of finance department believes that to develop
the procedure is most the end of the financing activities or planning butmust control over that. For this purpose company review the short-term
objective policies procedures in the light of changed economic, social and
business situation from time to time in order to keep the changing
environment.
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CAPITAL STRUCTURE
Capital Stricture refers to the combination of
ownership capital, preference capital, capital loans, etc.
Apricot Foods Pvt. Ltd. capital structure comprises
of both owners’ capitals as well as borrowed capital.
Owner’s capital
Share capital of the company is More than 3 crore,
which is contributed by the shareholder of the company i.e. by the
partners of the form.
Borrowed Capital.
At Apricot Foods Pvt. Ltd., the available capital is
perfectly utilized. The supervisors regularly inspect all the machineries
and the plant. All the workers are given thorough training to the
machineries, so the machineries are utilized and maintained properly.
The raw materials are purchased after proper inventory management, and
so there is no blocking of working capital and also there is wastage of money and raw materials.
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CAPITALIZATION
Capitalization is the most important thing of any
business unit, capitalization means total amount of a companies capital ontotal value of its capital stock. If capitalization of a company is just
properly capitalized, it is more than required profit per share will full &
its capitalization is said to be inappropriate. Similarly if capitalization is
less than required, it is not desirable.
According to Prof. Lillin Doris “Capitalization means
the total accounting value of the capital stock surplus in whatever from it
may appear & funded long term debt.”
Another good definition of capitalization has been
given by E.E. Lincoln, which runs as follows
“Capitalization is a word ordinarily used to refer to
the sum of the outstanding stocks & funded obligations which may
represent fictions value.”
The decision regarding capitalization is taken from
earning capacity of company. There are three types of capitalization.
1) Over capitalization
2) Under capitalization
3) Fair capitalization
1) Over capitalization:
Total amount of capital should be enough to meet it
present & future need i.e. it must be properly capitalized. A company
is said to be over capitalized if it’s earning are less in relation to
amount of capital investment. When real value of shares is less than it
book value, the company is said to be over capitalized.
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“Under Capitalisation exists when insufficient
provision is made for funds to operate on the most productive basis.
Sometimes under capitalisation is said to take place when there is
under statement of the actual value of the assets”.
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MANAGEMENT OF FIXED ASSETS
Fixed assets are those, which are permanent in nature,
& these are not easily convertible into cash. Fixed assets are distinguishedfrom current assets on the basis of length of the Physical & Economical
life & their place occupy in the business cycle.
Fixed Assets has fixed cost burden having long term
& hung investment & thus bearing on the operational efficiency of the
firm. They must be managed properly & effectively otherwise it may
create manager for the survival of the firm. So such decision are taken
only after seeing the profitability on such assets & the fixed assets are bolding plant & machinery, furniture & fixtures etc. & the management
of such assets are clear according present government laws & companies
position.
In the company the list is prepared of all the fixed assets & any addition
of disposition given effect by the top management. Any decision
regarding these assets is taken only after the management after consulting
appropriate engineers. Depreciation on these assets is engineers.Depreciation on these assets are provided by the written down value
method.
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MANAGEMENT OF WORKING CAPITAL
The term working capital is commonly used for the
requirement of capital for the daily operation of a business i.e. for purchases of raw material, payment of salaries and wages to the
employees rent for the building electricity charges etc. And the working
capital management is concerned with the problems that arrive in
attempting to manage, current asset, and relationship that exist between
them.
Current asset means “To these assets which are easily
converted in to cash with in a one year”.
The aim of working capital is to manage firm’s current
assets and liabilities such a way that satisfactory level of W.C. is
maintained. If the form cannot maintain satisfactory level of W.C. then, it
is likely to become insolvent.
Net working Capital = Current Assets – Current Liabilities
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CAPITAL BUDGETING
Fixed assets are very important for a company as they
yield returns over a period (More than one years) either by increasingrevenues or by reducing costs. There for an analysis is to be dining as to
in which asset should the firm invest to maximized returns.
Investment in fixed assets, which is along term
investment, is popularly known as capital budgeting.
Capital Budgeting includes the evaluation of variousassets or projects and investing into the one which is going to be the most
profitable one. It includes the evaluation of various assets or projects and
investing into the one which is going to be the most profitable one. It
includes addition, modification, disposition and replacement of fixed
assets. Capital Budgeting is a very strategic decision of the company as it
affects the profitability and corporate image of the firm.
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SWOT ANALYSIS
S = StrengthW = Weakness
O = OpportunityT = Threats
1) Strength: -
Financially sound.
Goods quality at reasonable price.
Proper channel of distribution.
2) Weakness: -
No enough Advertisement
Improper transportation.
3) Opportunity: -
To produce different types of namkeens.
They have opportunity to take over the national
market because of low price good quality both together.
4) Threats: -
Competitors market.
Recession, which indirectly affects buyer’s
viability of purchasing.
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FUTURE PLAN
As I got information from the general manager that
Apricot Foods Pvt. Ltd., plans to maximum their sales, as much as possible by more hard work, they want to product more taste namkins
under their brand name “Everest”.
At present they are planning to increase the production
cover the national market in future. They have a fully automatically
machine so production will be increased.
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CONCLUSION
During my visit to Apricot Foods Pvt. Ltd. I am
collected all information about from the company. The effect of thisindustrial visit on us cannot be expressed in words. These types of visit
are more useful for us. It becomes helpful in the increases of our
knowledge.
“Apricot Foods Pvt. Ltd.” is a successful and
developing company. I have come to conclude the following points for
the success of company at the end of this report.
Company is ideally located and easily fulfills its
requirements.
The company has good relation not only with their customers
but also with their government officer, chartered accountant,
banks & auditors etc.,
The company is progressive as well as reputed in the market.
I whole-heartedly wish Best of Luck for the future and
hope to achieve their goal every time.
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SUGGESTION
The most important suggestion which can be given to
the co-operative is that through they are suffering from losses since thelast few years, they must try to convert their loss in such a way that it will
reduce their liabilities. It is important for any unit to earn profit for
survival.
Unit should reduce distribution cost.
I. They should give advertisement through differenced media so
more & more people can know about their product.
II. They must appoint some professional & expert to solve the
problems relation to production, finance, marketing &
management.
III. Promotion & Expansion of unit.
IV. Promotion & Expansion of unit.
V. Everest should incuse their total sales by promotional unitshould reduce distribution cost.
Apricot Foodss Pvt. Ltd. 74
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BIBLIOGRAPHY
MARKETING MANAGEMENT
BY: J. C. GANDHIBY: PHILIP KOTLER
&
BY: S. A. SHERLEKAR
PERSONNEL MANAGEMENTBY: C. B. MEMORIA
PRODUCTION MANAGEMENTBY: CHHYNAWALA
FINANCE MANAGEMENTBY: KING’S