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TABLE OF CONTENTS
EXECUTIVE SUMMARY ......................................................................................................... 2
BACKGROUND ........................................................................................................................ 3
CURRENT MARKET ................................................................................................................ 4
TECHNOLOGY STRATEGY .................................................................................................... 5
IBM BUSINESS MODEL .......................................................................................................... 6
NEW BUSINESS MODELS FOR FUTURE .............................................................................. 9
RISK, SECURITY AND RECOVERY ..................................................................................... 10
CONCLUSION ........................................................................................................................ 13
REFERENCES ......................................................................................................................... 14
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EXECUTIVE SUMMARY
The basic objective of this practical study is to recognize the business level strategy followed by
IBM Company, its evaluation, implementation and identification and also to identify the market
share of IBM. At present Indias $5.6-billion market for software outsourcing.at present IBM hasabout 36% share, and it controlling the half of the national market during the year.Under the
conditions of revenues, its share will be 50-60% already, the expert serving Indian initiatives
strategies their IT devotes told ET. In terms of figure of contracts, the company must be able to
accomplish 50% share in a year. Technology strategy specialists offer the linking of technology
and business, supportive our customers in improving effectiveness and making innovative bases
of economic value from technology. The GBSTS repetition is a familiar marketplace in
innovative information technologies, SOA, and IT scheme. Our advisers have proved knowledge
making importance for customers and helping as reliable commercial consultants. IT strategy:
launching the complete IT strategy for an enterprise including the SOA Strategy, Application
Support Strategies, Governance models and innovative technology strategies. Enterprise and
Service Oriented Architecture: helping to establish/evaluate an overall enterprise architecture
and/or SOA for the business.IT performance management: helping to improve IT processes to
deliver higher quality and reduced costs. By implementing IT to business they are increasing
their efficiency which helps in creating value in the mind of customer, so by using IT they are
reducing their unit coat and creating value for customers. And I explained about the different
types of business models, frameworks and I explained about the how ibm handle the risk,
security and recovery. This report also out shows the suggestions and recommendations made by
us.
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BACKGROUND
In IBM's view, today's networked economy has created a global business landscape and a
mandate for business change. Integrated global economies have opened markets of new
opportunity and new sources of skills. The Internet has enabled communication andcollaboration across the world and brought with it a new computing model premised on
continuous global connection. In that landscape, companies can distribute work and technology
anywhere in the world.
Given these opportunities, IBM is working with its clients to develop new business designs and
technical architectures that allow their businesses the flexibility required to compete in this new
landscape. The business is also adjusting its footprint toward emerging geographies, tapping their
double-digit growth, providing the technology infrastructure they need, and taking advantage of
the talent pools they provide to better service the companys clients.
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CURRENT MARKET
International business machines (IBM)isthe worlds leading software services supplier, continue
to rise more production in the local information technology market, and stands to manage
approximately half of the local outsourcing market by 2010.At present Indias $5.6-billionmarket for software outsourcing.at present IBMhas about 36% share, and it controlling the half
of the national market during the year 2010.under the conditions of revenues, its share will be
50-60% already, the expert serving Indian initiativesstrategies their IT devotes told ET. In
terms of figure of contracts, the company must be able to accomplish 50% share in a year.
Highest Indian software exporters such as Infosys, TCS, and Wipro are equallytrying to report
the profitable Indian market for facilities at a time while their key marketplaces, the US and
Europe, are sighted a collapse. Although, Indian tech firms will find it tough to encounterIBMs
strengths in offering hardware, software, outsourcing and consulting, as an integrated solution to
clients.
Ms Gopalakrishnan who grips above 20 patents decided by the US patent office, along with a
few hundred investigators at the lab are resolving business complications and helping new
businesses such as Tata Sky raise entry barriers for new entrants through innovative solutions.
We helped Tata Sky integrate its back-end capabilities with IT infrastructure using SOA, said
Ms Gopalakrishnan. SOA, or service-oriented architecture, helps enterprises integrate their
business processes, and deliver flexible IT-based services to users. Tata Sky aims to have around
eight million subscribers by 2012.While some of these outsourcing contracts are smaller in size
when signed, IBM is able to evolve these engagements into bigger, multi-year contracts.
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TECHNOLOGY STRATEGY
Technology strategy specialistsoffer the linking of technology and business, supportive our
customers in improvingeffectiveness and makinginnovativebases of economic value from
technology. Ourconsultantseffort with CIOs and their nobles in the meeting room, looking for toclose the spaceamongIT andbusiness. The GBSTS repetition is a familiarmarketplace in
innovative information technologies, SOA, and IT scheme. Ouradvisers have
provedknowledgemakingimportance for customers and helping as
reliablecommercialconsultants. Plus we can carryimportance to your businessover the
supremeuniversalcompetences, relations and study of International business machine.
Perapproximately 3,500 tacticexpertsinternational, the IBMpolicy and alterationrepetition is
share of IBM Global Business Services, is the worldsforemostadministrationreferringobserves.
It has intrinsic business proficiencycrosswiseadditional than a dozen industries. This
comprisespublic sectors, financial services, distribution, communications, and the industrial. Our
advisers have provedknowledgemaking value for customers and helping as
favoritecommercialguides to our customersglobally.
The true technology plan is as wellaprospect for administrativemodification and development.
From combining physical agencies into effective ones; to purchaserunderstandings that drive
manufactured goods and productadditions; to noticingemergenttendencies that participants miss;
commercial and technology incorporation are of wonderfulreputation for optimalprogress and
turnover.
IT services that IBM offer
y IT strategy: launching the complete IT strategy for an enterprise including the SOAStrategy, Application Support Strategies, Governance models and innovative technology
strategies.
y Enterprise and Service Oriented Architecture: helping to establish/evaluate an overallenterprise architecture and/or SOA for the business.
IT performance management: helping to improve IT processes to deliver higher quality and
reduced costs.
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IBM BUSINESS MODEL
Here the IBM the business model is constructed to maintenance two majorobjectives:
servingcustomersflourish in transporting business value by flattering more advanced, competent
and modestover the use of commercialintuition and info technology (IT) explanations; and
provided thatcontinuing value to stockholders. The commercialclassic has been industrialized
over time overtactical investments in abilities and skills that ensure the best durabledevelopment
and cost-effectivenessforecastscreated on the worth they distribute to customers. The IBM's plan
is to emphasis on the high growth and value sections of the Information Technology industry.
The IBM's worldwideabilitiescontainfacilities, financing, fundamental research, hardware and
software.The comprehensive mix of big business and competences are collective to
offercorporatevision and explanations for the IBM's clients.
Here the model is elastic, and permits for episodicalteration and rebalancing. The IBM has
departed commoditizing industries like individualprocessors and hard disk determinations, and
reinforced its situation withplannedsavings and achievements in developingadvanced value parts
like service oriented architecture information on demand and service oriented architecture. In
adding, the business has distortedthem into ainternationallyunifiedoriginality whichtakesbettercompleteefficiency and is pouringspeculation and contribution in the
domain'swildestrisingmarketplaces. As a consequence, the corporation is
anadvancedexecutioninitiativenowadays than it remainedmore than a few years ago.
The commercial model, maintained by the business'slong-standingmonetaryperfect, empowers
the business to transportdependablysolidincomes, money flows and incomes on
exploitedspeculation in changingfiscalcircumstances.
FRAME WORKS
This sequence is planned for designers who need to flinchconsuming a framework, but thenmust
not observed the existing frameworks in aspect. This sequenceinspects why the three frameworks
underneathinspection were selected, just how to connectevery of the frameworks, and you'll
become a decentgrip on the examinationrequest that you're working to spread in each framework.
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System requirements
1. An http server that supports sessions this series was written using Apache VI.3 with mobrewrite enabled.
2. PHP V5.1.4 or later-not all the frameworks being examined require this release level ofPHP, but for the sake of ease, all frameworks will use the same PHP installation. This
series was written using PHP V5.2.3
3. A reasonably recent installation of MySQLseveral other database options are availableand supported, but both this series and the sample application were written using MySQL
V5.0.37.
4. An operating system that supports PHP V5.2.4 or later and MySQL Linux is used inthis series. If you are a Windows user, you will need to make obvious adjustments,
especially when creating the directories mentioned below.
The idea behind a framework is to offer a design you can use across multiple applications. All
applications have a number of basic things in common specifically, some kind of interface
with a database, some amount of application logic, something that presents the application to the
user.
A framework is designed to provide a structure for these common elements (database interaction,
presentation layer, application logic) so you spend less time writing up database interface code or
presentation-layer interfaces and more time writing the application itself. The architecture
represented by breaking an application up in this fashion is referred to as Model-View-Controller
(MVC). Modelrefers to your data, View to your presentation layer, and Controllerrefers to the
application or business logic. A full discussion of MVC is outside the scope of this article, but
you are encouraged to research MVC and learn what all the fuss is about (see Resources).
Selecting a framework
There are several frameworks available for nearly every language. Selecting the right one for
your needs can be somewhat difficult, especially if you haven't used any of them before. While
advice and opinions from colleagues and trusty developer Works authors can be helpful in this
area, there is really only one guiding principle that should be followed when selecting any
framework: A framework is only as good as the amount of time and effort it saves everyone. A
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framework is no good if it works well for you but causes a significant increase in support calls. A
framework is no good if it is easy to support, but hinders rather than assists your development. A
framework is useless if it is elegant, but causes support and development issues.
When selecting a framework for your project, consider everyone involved, from the top down,
and when you evaluate the framework, keep the impact to other parties in mind.
When you consider adopting a framework, look at your application closely and ask yourself it if
needs a framework. A framework isn't a necessity. Enterprise applications will continue to be
written without the use of frameworks. Will a framework help you with the project? Will it save
everyone time and effort? Will your application perform better on a framework? Will it provide
the stability you are lacking? If the answer to any of these questions is yes, you should look to
adopt a framework. If the answer to all of these questions is no, a framework will only
complicate matters.
Unfortunately, size and scope restraints do not allow for a comprehensive coverage of all
available PHP frameworks. This series focuses on three frameworks:
y Zend Frameworky symfonyy CakePHP
These were selected based on a variety of factors, but might be best classified as "The One Your
Boss Knows About," "The One Someone Else Already Installed," and "The One They've Been
Talking About." I encourage you to research Code Igniter, Seagull, Web Application Component
Toolkit (WACT), PRADO, Zoop, PHP on Trax, or any of the many other PHP frameworks
available. Framework selection is very much a personal choice, much like selecting a language in
which to code. This series isn't going to tell you which framework is better, or worse, than the
others. Where a framework does something well, it will be called out. Where a framework seems
unwieldy, this will be called out, as well. Even if we are not comprehensive in our coverage of
the myriad frameworks, the approach we take will help you weight the strengths and weaknesses
of other frameworks. You need to form your own opinions about the frameworks being
examined, which ones you like, and what you decide to pursue.
The Zend Framework
Everyone knows Zend "The PHP Company." When you download and install PHP, you're
downloading it from Zend and have been since around V3. In addition to distributing PHP, Zend
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Technologies has offered a wide range of PHP support technologies over the years. It should be
no surprise that Zend offers a framework for PHP a popular one at 2 million downloads to
date. If your boss has heard of a PHP framework, the Zend Framework is likely to be the one.
symfony
Sponsored by Sensio, symfony "aims to speed up the creation and maintenance of Web
applications, and to replace the repetitive coding tasks by power, control and pleasure." The
symfony framework has been used worldwide in a number of enterprise-level applications,
perhaps most notably Askeet and Yahoo! Bookmarks. Odds are that if someone you know has
installed, used, or played around with a PHP framework, that framework was symfony.
CakePHP
Borrowing heavily from Ruby on Rails, CakePHP aims to bring simplicity and scalability to
PHP frameworks. Consistently recognized as a top PHP framework, CakePHP was recently
selected as the core around which V5 of the Mambo Content Management System. Driven by a
strong community and a rapidly growing user base, CakePHP's popularity is growing steadily. If
you've overheard a conversation about PHP frameworks, that conversation was probably about
CakePHP.
NEW BUSINESS MODELS FOR FUTURE
A decade ago, the two were disconnected-and one of themwas running amok. Technology was
being pursued for its own sake, and was either buried in labs (in case of ibm), or generating
premature visions of business triumph (in the build it and they will come fantasies of the dot-
com paper billionaires and new economy moguls
They decided to start a new four strategic models
They are:
1) the new industry model: innovate or integrate2) the business model: services led3) the new computing model: infrastructure plus ubiquity4) the new marketplace model: an open playing field
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the above are the four new future business models, with these models the ibm Is planning to
develop the organisation.in the first model it concentrated on specialists in pcs, databases,
application sowtware and it increasing influence over everything from architecture and standards
to hardware and software choices and partners, in the second model it mainly concentrated on
services that means it is rapidly expanding and evolving in some surprising ways. It now
encompasses not just labour-intensive consulting,but also the utility-like delivery of computing-
from appilications,to processing,to storage.in the third model it decided to create infrastructure
plus ubiquity, this meant that,the workload was moving back to the infrastructure to industrial-
strength servers,storage,databasas and transaction-management syatems.on the client end it
connected devices of all kinds like PDAs,cell phones,videogame systems,set-top boxes etc-to the
whole pervasive and also concentrated to improve enterprise systems,softwares,component
technology etc.in the last mobel it is primarly concentrated on including many of our leading
competitors,it is mainly focusing on technical expertise and marketing energy.so this are the
models which is borugth by future in ibm company
RISK, SECURITY AND RECOVERY
Risk:
As the business keeps increasing the risks n complexity involved in the business also
keeps multiplying which can at any time discontinue the activities in the business. IBM
Resiliency consulting services identifies the operational risks occurring in the different
organizations and then develops a mitigation action plan for that company. They provide
customized recommendations which are documented to help the organizations.
Highlights:
Helps in identifying IT risks and provides customized assessments.
Enables you to prioritize the exposure which have large amount of risk associated with which
can bring hard impacts on the business.
As threat in IT operational risks are increasing day by day even the events driven by
business, technology and data its becomes important to figure out where the business is getting
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vulnerable. Once we have identified the It risks occurring in the organization we need to
prioritize them as per what sort of potential impact they can create on the business and even their
likelihood of their occurrence so that we can do investments accordingly. If we dont have right
sort of mitigation techniques and the technologies, our business can remain vulnerable to the IT
operational risks which could even result in the disruption of the business.IBM Resiliency
consulting services provides continual consultants so that it can help the organization to evaluate
IT risks which occurs in the operating of the business and which are potential enough to create
impact on the business so that company can minimize risks in the organization related to IT stuff
which can create disruption in the business.
Security:
Nowadays in the world each and every organization need security for their all
confidential data. IBM provides help to all this organizations to build a good security posture for
them, which protects their data from dangerous threats helping the organization to manage their
various risks, and reducing the various complexities of security even reducing the costs.
. Our offerings include software, hardware, consulting and managed services powered by the
most up-to-date security intelligence in the industry. Comprehensive, flexible IBM Internet
Security Systems solutions enable each client to select the products or services that best meets
their needs - whether solutions are managed in-house, outsourced to IBM as a trusted security
advisor, or a combination of both. Our security products and services can help you safeguard
information assets, pursue new business initiatives securely, and proactively and cost-effectively
manage risk.
IBM security and privacy services help their clients to manage their various risks involved in IT
at the same time in achieving the innovations happening in businesss.IBM provide
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IBM offers various types of security services like:
Managed security services Professional security services Solutions for mid-market organizations Payment card industry (PCI) compliance solutions Virtualization security solutions Governance, risk and compliance services Identify and access management services Data security services Application security services Infrastructure security services Physical security services
They provide deliver proven security and quickly expertise it and that to consistently and also
globally to meet the requirements of their clients who have specific requirements to be met.
Recovery:
IBM Business continuity and recovery consultants help the organizations to design the recovery
plans for all the critical business processes going on in a company, and also to establish different
priorities and the important linkages among these plans, and check the plans for if they are valid
to meet the motives and objectives of the business, and also maintain the ongoing plans so that
we can quickly retrieve and then implement the recovery programs of the company when
sometimes the unwanted and unexpected things occur in company.
They offer:
y Crisis management servicesy Network recoveryy Physical workplace recoveryy Recovery Expressy Recovery options for IBM technology
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IBM disaster recovery services helps in keeping the losses of the organization to the
minimum. They help the organization to get it back to its stated recovery time and recovery
points. So that the company doesnt remain hanging somewhere. The services of the IBM
recovery focuses on helping the companies to secure their data, keep the critical employees of
company online, keep the different processes in the company running without any interruption,
and once the primary data and system is restored then put the data back to its place.
In IBM recovery services the consultants present in the company guide the
companies who are in need by providing well-structured and defined methodology which results
in a very realistic and effect creating recovery plan. The team of IBM has well trained facilitators
who are specialized in management and IT skills so that they can engage in both business and IT
staff of the particular company. All the people in IBM work together so that they design plan
which can help the other client companies to recover quickly and resume the processes which are
critical in nature, so the business environment of the client company is well efficient and in good
working conditions.
CONCLUSION
IBM being a market leader in technological segment which follows strategies of market
penetration and growth, it is said it is using a hybrid strategy. The success of the company lies in
its continuous research and development .The biggest strength of the company is supported by
latest technology and software. Thus it is concluded that the strategy adopted by the company is
helping in its growth.
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REFERENCES
http://www.ibm.com/investor/strategy/
http://www.ibm.com/developerworks/library/os-php-fwk1/index.html
http://www-935.ibm.com/services/in/index.wss/offering/ebod/z1000313
http://www-935.ibm.com/services/in/index.wss/itservice/gts/z1000405?trac=services_home
http://www-935.ibm.com/services/in/index.wss/offering/ebod/z1009190
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