2. Gaming industry Considered by some as a curiosity in the
mid-1970s, the computer and video game industries have grown from
focused markets to mainstream.25 bln 62%game industry posted strong
sales in 2013, generating nearly $25 billion in revenueof gamers
play games with others, either in-person or onlineElectronic sports
(eSports) is a term for organized video game competitions,
especially between professionals. Related terms include competitive
gaming, professional gaming, and cybersport
3. Facts about gaming industry The average age of game players
is:35The average age of the most frequent game purchaser who buys
computer and video games.30Under 18 yo43% 77%of gamers who play
with others do so at least one hour per week18-35 yearsof game
players believe that computer and video games give them the most
value for their money.36+ yearsGenderGamers who are playing more
video games than they did three years ago are spending less time:
Male 58% playing board games49% watching TV47% going to the
movies44% watching movieFemale
4. Some facts about eSports eSports very popular in following
countries: Most popular eSport disciplines: Biggest eSports
tournaments: Average eSports event collects a large number of
viewers online. The International 3 tournament collected 22 mln
viewers with online peak 1mln within 4 days event.In fact, a lot of
gamers concentrated in CIS, but there is no big tournaments in
Russia. There is a big auditory which is not covered by any
advertiser. We should remember that gaming community is very closed
but very loyal to any advertiser which provide great journey to pro
players and them as a viewers.
5. *clientname* support traditional sports but how about
eSports?We have a fantastic opportunity to earn the respect of the
audience, and at the same time show that the KIA looks to the
future, where eSports will be on par with the usual sports. Our
slogan is Power to surprise and I believe that eSports tournament
is a great way to show non-traditional way to communicate with
audience.