Driving Your Hospitality Business with Social MediaShane Gibson & Mitch Ballentine

#SocializedCamp

Wifi: Ceilis Public

irishnet1

“Saying you don’t believe in social

media is like saying you don’t believe in

the internet.” - @garyvee

“There are no more marketing gurus – just customers with megaphones”

According to a study by economists from the University of California, Berkeley, a

half-star improvement in online ratings makes a restaurant 30 to 49

percent more likely to be fully booked during peak dining times.

reviewtrackers.com

McKinsey Global Institute Study…

Owned?

Earned?

Paid?

Build Your

Media Asset

1.1Billion

200 Million

400 million updates/day

3Billion Views/Day

100 Million/mo

49 % of Top 100

28 % of 18 – 29 year olds

13 % of 30 – 49 year olds

3% of 50 – 65 year olds

Mobile Users/Day

7.3M

6.9M

Daily Active Mobile Users

80 Million Unique

1st Time Buyers

Social referral value in e-commerce (Fast Company)

$68.78

$80.22

$179.36

Mobile Social Canadians

Rules of Engagement

#1 Stop pitching and start connecting

#2 Doers win in the game of social media

#3 It’s not about you

#4 Be fearless in your contribution to community

#5 Don’t be a social spammer, engage

#6 Be authentic

#7 Be consistent

#8 Leverage through influencers and community

Social Media Policy

• Protects:

• Your Brand

• Customer, Investors & Community

• The Employee

Social Staff

Policy• Safety

• Privacy

• Proprietary

• Process

• Etiquette

• Engagement

Get Sociable!

More Filters and Stops• Less automation in Twitter

• Tougher rules on LinkedIn and Facebook

• Following limits on Instagram

• Google updates their Algorithm and upsets the world

Twitter• Profile fundamentals

• Expanding reach

• Increasing engagement

• Your system and formula

TwitterFormul

a

1. Morning Quote / Meme

2. Post Your Content

3. Post Some Tips

4. Retweet

5. Thank and Follow

6. Help Someone

7. Get Social

8. Connect with Influencers

TwitterFormul

a

Hootsuite

Facebook• New challenges

• Increasing reach

• Increasing engagement

• Customizing

• Sponsored Posts versus Ads

What gets lift?

FaceBook

Posts and Contests

Engaging Posts - Quizzes

In the Community

Memes / Pop-Culture

Sponsored Posts

Get Sociable!

Memes Drive Engagement

Offerpop.com

Example: A Simple and Trackable Contest Code/Deal

of the Week

• simple to execute

• brings people through the door

• can schedule weekly or use as a means of moving food inventory

• track using Micros or Squirrel

• supplement with promoted posts

• post across all social platforms, or use to drive traffic to particular outpost

Offerpop.com•Fangated Coupons

•Refer-a-friend Contests

•Photo contests

•Tug-of-war

•Video contests

•Caption contests

•Twitter deals

LinkedIn is a lot like the gym

Incomplete Profile =Networking like this

guy:

Business Pages

• How to start

• Adding Products and Services

• Daily Content

Adding Connections

1. People you really know

2. People you sort-of know

3. People you don’t know

4. Only group one can be “blanket” added

5. For 2&3 customize and personalize

Summary• LinkedIn works if you work it

• But your best foot forward

• It’s about business – have a business page

• Connect daily with people

Who blogs anyway?

Blogging

•Blogging’s role in social media communications

•What to blog about

•How to build traffic and subscribers

What to blog about?

•Frequently Asked Questions (List 20)

•New developments (cool factor, fun, innovative, community focused, news)

•Events on-site or in the community

•Your take on local news

•Your take on industry news and events

What to blog about?

•Video (Yours and Others)

• Twitter stream on a topic

•Guest bloggers (experts, foodies, brewmasters, influencers, key staff)

• Interviews via email, video, skype etc.

• Top 10 and list posts

• Transcribe Audio/Video

• Instagram photos and videos

Listening

Business Intelligence

• Search.Twitter.com

• Daily checks of review sites

• Google Alerts, Mention.net, talkwalker.com

• Facebook Search

• Customer/Community blogs and social networks

• Competitor/Industry news, blogs, and social networks

• Google Analytics

Blog.suggestionbox.com

Real-Time Feedback

Score Keeping?

Stakeholder Spotting

Twitter Search (Local)

Inte

l/D

ata

Facebook Search

Can we just not do it?

Get in the game