For the Development of Organisations, Products and Quality of Life
Dr. Klaus Solberg Søilen
Given inHalmstad, December 14. 2011
An Introduction toIntelligence Studies
Introduction to Private and Public Intelligence
Artikelnr: 31828-01ISBN: 9789144036403Upplaga: 1Utgivningsår: 2005Sidantal: 170
Jenster, P., Solberg Søilen, K. (2010). Business Marketing Intelligence: Analysis and Tools. In Jenster et al. Managing Business Marketing & Sales. Shanghai Far East Publishers, Shanghai
European Competitive Intelligence Symposium3rd Edition
Competitive Intelligence: Competing, Consumingand Collaborating in a Flat World
11th & 12th June, 2009, Stockholm, Sweden
More info athttp://www.atelis.org/Version_ang/pages/evenements_3colloque_europeen.htm
Intelligence Studies
Intelligence
State
Intelligence
Military
Intelligence
Public
Intelligence
Private
Intelligence
Police
Intelligence
Business Intelligence
Competitive IntelligenceMarketing Intelligence
Financial Intelligence
Competitor Intelligence
Market
Intelligence
Topics from Ch 1-2
•The Hist of BI•BI at BTH and in Sweden•INT, Info and data•Information Asymmetry and Competitive Advantage•TRIPOD: INT, S an Counter INT•Interdisiplinary nature of BI•OPEN SOURCE: policy and philosophy•Shorter Product Lifecycles•The relationship to INDUSTRY and COMPANY analysis•Different working approaches, Relational VS Technical
Ethical and Legal Aspects of Intelligence Gathering
Strategies:
Defensive; CI, SecurityOffensive; INTEthical off.; OSEthical def:; Counter INT
The Time Perspective in Intelligence Analysis
Historical data
The line of the present
C E C E2
E1
E
Futurology
The immediatefuture
The near future
Time + N
Developing Competitor Profiles
EPS
Sales Growth
ROS
ROA
PAT
PBT
Sales
YrYrYrYrYrYrYrYrYrYrYrYrYrYrYr
UnitDivisionGroup
Financial results
EPS
Sales Growth
ROS
ROA
PAT
PBT
Sales
YrYrYrYrYrYrYrYrYrYrYrYrYrYrYr
UnitDivisionGroup
Financial results
8
7
6
5
4
3
2
1
YrYrYrYrYrYrYrYrYrYrYrYr
Market sharecontributionDirect costsSalesProduct
Product analysis
8
7
6
5
4
3
2
1
YrYrYrYrYrYrYrYrYrYrYrYr
Market sharecontributionDirect costsSalesProduct
Product analysis
Services
Sales
Marketing
Logistics out
Operations
Logistics in
Procurement
HRM
R&D
Infrastructure
NOTESSOURES
Sources of competitive advantage
Services
Sales
Marketing
Logistics out
Operations
Logistics in
Procurement
HRM
R&D
Infrastructure
NOTESSOURES
Sources of competitive advantageMarketing & sales activityMarketing & sales activity
Scope of international operationsScope of international operations
Importance of activity to groupImportance of activity to group
Notes: Assess each factor 0-10 Index is competitor score divided by own score
IndexOwnCompetitorFactor
Personnel policiesCritical success factor ratings
ImplicationsImplications
Organization philosophyWeaknessesStrengths
Apparent strategyKey factors
Notes: Assess each factor 0-10 Index is competitor score divided by own score
IndexOwnCompetitorFactor
Personnel policiesCritical success factor ratings
ImplicationsImplications
Organization philosophyWeaknessesStrengths
Apparent strategyKey factors
The Theory of Diversification of Moral Risk
Contract 1
A1
A2
A2Principal Agent 1
Contract 1 AcceptContract 2
Refuse
P
P
A1
Principal Agent 2P= PrincipalA=Agent
Ethical problems studied within Economics are sometimes presented from a bargaining, or a Principle-Agent Model (hereon, PAM) perspective.
Real Time Business Intelligence Systems
• Computer driven Business Intelligence Systems• The Business Intelligence System consists of an organizational structure and
an infrastructure, predominantly IT related, with a combination of selected hardware and software
• Decision Support Systems (DSS) is another, broader term and research area• The DREAM: Rea life BI System
Rational decisions in Public Organizations A Model
Period of Conviction, (PC)
Area of Doubt(AD)
L1: Arguments for
X: Time
Y: Weighth of arguments
Period of indecision, (PI)
Time of decison, (TD)
Time of turn, TT
Period of decision maturity, (DM)
L2: Arguments Against
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