Dr. Klaus Solberg S øilen
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For the Development of Organisations, Products and Quality of Life Dr. Klaus Solberg Søilen Given in Halmstad, December 14. 2011 An Introduction to Intelligence Studies
description
An Introduction to Intelligence Studies. Dr. Klaus Solberg S øilen. Given in Halmstad, December 14. 2011. Prelude case. Introduction to Private and Public Intelligence. Artikelnr: 31828-01 ISBN: 9789144036403 Upplaga: 1 Utgivningsår: 2005 Sidantal: 170. Market Intelligence. 2009. - PowerPoint PPT Presentation
Transcript of Dr. Klaus Solberg S øilen
For the Development of Organisations, Products and Quality of Life
Dr. Klaus Solberg Søilen
Given inHalmstad, December 14. 2011
An Introduction toIntelligence Studies
Prelude case
Introduction to Private and Public Intelligence
Artikelnr: 31828-01ISBN: 9789144036403Upplaga: 1Utgivningsår: 2005Sidantal: 170
Market Intelligence
2009Chinese version 2009, 2nd edition 2011
Jenster, P., Solberg Søilen, K. (2010). Business Marketing Intelligence: Analysis and Tools. In Jenster et al. Managing Business Marketing & Sales. Shanghai Far East Publishers, Shanghai
JISIB
Scope
Conferences, areans
European Competitive Intelligence Symposium3rd Edition
Competitive Intelligence: Competing, Consumingand Collaborating in a Flat World
11th & 12th June, 2009, Stockholm, Sweden
More info athttp://www.atelis.org/Version_ang/pages/evenements_3colloque_europeen.htm
Intelligence Studies
Intelligence
State
Intelligence
Military
Intelligence
Public
Intelligence
Private
Intelligence
Police
Intelligence
Business Intelligence
Competitive IntelligenceMarketing Intelligence
Financial Intelligence
Competitor Intelligence
Market
Intelligence
The Industry and the Macro Environment
The Intelligence Report
Topics from Ch 1-2
•The Hist of BI•BI at BTH and in Sweden•INT, Info and data•Information Asymmetry and Competitive Advantage•TRIPOD: INT, S an Counter INT•Interdisiplinary nature of BI•OPEN SOURCE: policy and philosophy•Shorter Product Lifecycles•The relationship to INDUSTRY and COMPANY analysis•Different working approaches, Relational VS Technical
Ethical and Legal Aspects of Intelligence Gathering
Strategies:
Defensive; CI, SecurityOffensive; INTEthical off.; OSEthical def:; Counter INT
The Time Perspective in Intelligence Analysis
Historical data
The line of the present
C E C E2
E1
E
Futurology
The immediatefuture
The near future
Time + N
From the tool box: Types of Analyses
Developing Competitor Profiles
EPS
Sales Growth
ROS
ROA
PAT
PBT
Sales
YrYrYrYrYrYrYrYrYrYrYrYrYrYrYr
UnitDivisionGroup
Financial results
EPS
Sales Growth
ROS
ROA
PAT
PBT
Sales
YrYrYrYrYrYrYrYrYrYrYrYrYrYrYr
UnitDivisionGroup
Financial results
8
7
6
5
4
3
2
1
YrYrYrYrYrYrYrYrYrYrYrYr
Market sharecontributionDirect costsSalesProduct
Product analysis
8
7
6
5
4
3
2
1
YrYrYrYrYrYrYrYrYrYrYrYr
Market sharecontributionDirect costsSalesProduct
Product analysis
Services
Sales
Marketing
Logistics out
Operations
Logistics in
Procurement
HRM
R&D
Infrastructure
NOTESSOURES
Sources of competitive advantage
Services
Sales
Marketing
Logistics out
Operations
Logistics in
Procurement
HRM
R&D
Infrastructure
NOTESSOURES
Sources of competitive advantageMarketing & sales activityMarketing & sales activity
Scope of international operationsScope of international operations
Importance of activity to groupImportance of activity to group
Notes: Assess each factor 0-10 Index is competitor score divided by own score
IndexOwnCompetitorFactor
Personnel policiesCritical success factor ratings
ImplicationsImplications
Organization philosophyWeaknessesStrengths
Apparent strategyKey factors
Notes: Assess each factor 0-10 Index is competitor score divided by own score
IndexOwnCompetitorFactor
Personnel policiesCritical success factor ratings
ImplicationsImplications
Organization philosophyWeaknessesStrengths
Apparent strategyKey factors
The Theory of Diversification of Moral Risk
Contract 1
A1
A2
A2Principal Agent 1
Contract 1 AcceptContract 2
Refuse
P
P
A1
Principal Agent 2P= PrincipalA=Agent
Ethical problems studied within Economics are sometimes presented from a bargaining, or a Principle-Agent Model (hereon, PAM) perspective.
Business Intelligence Software
Real Time Business Intelligence Systems
• Computer driven Business Intelligence Systems• The Business Intelligence System consists of an organizational structure and
an infrastructure, predominantly IT related, with a combination of selected hardware and software
• Decision Support Systems (DSS) is another, broader term and research area• The DREAM: Rea life BI System
Digital Dashboards
Rational decisions in Public Organizations A Model
Period of Conviction, (PC)
Area of Doubt(AD)
L1: Arguments for
X: Time
Y: Weighth of arguments
Period of indecision, (PI)
Time of decison, (TD)
Time of turn, TT
Period of decision maturity, (DM)
L2: Arguments Against
Scenario Analysis
Benchmarking
Ratio Analysis
Class dismissed!
