Double
Tapped
Knockout
Round
breaking through
‘the Sea of
Sameness’
What we know
Brand Personality
Inten
se
Braz
en
Cunni
ng
Honda
Type R
SquareSpac
e with
Jeff Bridges
The Big Idea:
Don’t Get Caught
Video/Youtube
Social Media
Display Ads
Crowne Plaza
Looking for an ‘unfair advantage’? Crowne Plaza can
help...Just #DontGetCaughtWhat is The Crowne Plaza Advantage?
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www.dontgetcaught.com/IHG
#DontGetCaught
Landing Page
Why ‘Don’t get
caught’?• Pushes the
envelope
• Direct links
• Strategic budget
• Brings ‘always
on’ to life
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