Double

Tapped

Knockout

Round

breaking through

‘the Sea of

Sameness’

What we know

Brand Personality

Inten

se

Braz

en

Cunni

ng

Honda

Type R

SquareSpac

e with

Jeff Bridges

The Big Idea:

Don’t Get Caught

Video/Youtube

Social Media

Social Media

Social Media

Display Ads

Crowne Plaza

Looking for an ‘unfair advantage’? Crowne Plaza can

help...Just #DontGetCaughtWhat is The Crowne Plaza Advantage?

Find out today!

www.dontgetcaught.com/IHG

#DontGetCaught

Landing Page

Why ‘Don’t get

caught’?• Pushes the

envelope

• Direct links

• Strategic budget

• Brings ‘always

on’ to life