Download - Digital IQ Model - Healthcare Customer Insight

Digital IQ ModelDigital Customer Insight

for HealthCare

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July 5th 2012

GLOBAL DIGITAL ADVERTISING AGENCY

VERTIC IN BRIEF

NEW YORK, COPENHAGEN & SINGAPORE

Full service digital agency: Digital Customer Insight (Digital IQ) Strategy, Concept, Design Production Implementation

COMPETENCIES IN HEALTHCARE

- DIGITAL IQ- SOCIAL MEDIA MONITORING- SEARCH ENGINE ANALYSIS- NEWS MONITORING - COMPETITOR SURVEILLANCE

- DIGITAL STRATEGY- PATIENT SUPPORT PROGRAM- DISEASE AWARENESS ACTIVITIES - KOL & EVENT FORUM- MOBILE- BRAND SITES- VIDEO PRODUCTION

The Digital Healthcare IQ Model

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Search Engine Analysis

Demand Supply

SEOMisMatch between Search demand and digital assets

CNA*Combined analysis of Search demand and user generated

content

DIGITAL IQ

Social AssetsAnalysis of company

owned digital social media assets

Competition and Third Party

Analysis

Social Media

Monitoring

Demand&

Supply

Contact

Mikkel Arnoldi PedersenHealthcare [email protected]

Vertic HealthcareNew York, Copenhagen, S ingapore

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mailto:[email protected]