Digital IQ Model - Healthcare Customer Insight
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Transcript of Digital IQ Model - Healthcare Customer Insight
Digital IQ ModelDigital Customer Insight
for HealthCare
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July 5th 2012
GLOBAL DIGITAL ADVERTISING AGENCY
VERTIC IN BRIEF
NEW YORK, COPENHAGEN & SINGAPORE
Full service digital agency: Digital Customer Insight (Digital IQ) Strategy, Concept, Design Production Implementation
COMPETENCIES IN HEALTHCARE
- DIGITAL IQ- SOCIAL MEDIA MONITORING- SEARCH ENGINE ANALYSIS- NEWS MONITORING - COMPETITOR SURVEILLANCE
- DIGITAL STRATEGY- PATIENT SUPPORT PROGRAM- DISEASE AWARENESS ACTIVITIES - KOL & EVENT FORUM- MOBILE- BRAND SITES- VIDEO PRODUCTION
The Digital Healthcare IQ Model
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Search Engine Analysis
Demand Supply
SEOMisMatch between Search demand and digital assets
CNA*Combined analysis of Search demand and user generated
content
DIGITAL IQ
Social AssetsAnalysis of company
owned digital social media assets
Competition and Third Party
Analysis
Social Media
Monitoring
Demand&
Supply
Contact
Mikkel Arnoldi PedersenHealthcare [email protected]
Vertic HealthcareNew York, Copenhagen, S ingapore
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