ACTIONdigital
LOCAL FORUMS FOR DEVELOPING PARTICIPATORY DEMOCRACY
This project is co-financed by the European Commissionunder the Fundamental Rights and Citizenship Programme
1 Effective cause campaigning online
“The only thing necessary for the triumph of evil is for
good men to do nothing.”Edmond Burke 1729-97
http://www.facebook.com
http://www.unsubscribe-me.org
http://www.facebook.com
2Yes we can!Getting young people to vote
http://www.americanidol.com
http://www.jaagore.com
http://www.poptech.org/blog/index.php/archives/2990
http://www.efg.co.in
http://www.powervote.org
http://www.rockthevote.com
http://www.facebook.com
http://my.barakobama.com
http://www.facebook.com
http://www.tigweb.org
http://youth.gov.au
AVOID the ‘dry’ language of politics and EU! AVOID talking about institutions and detailed
processes of EU and government
DO remind people why its important to vote DO talk about the issues they will care about
eg climate change, employment DO use relevant language for the audience –
friendly, casual, challenging, optimistic DO reward and/or acknowledge involvement DO personalise where possible DO collect data, keep the contact (dialogue)
going, and consider SMS
mind your language!
3 Using free tools to network
http://www.ning.com
http://www.wordpress.com
http://www.blogger.com
http://www.tumblr.com
http://www.youtube.com
http://www.addpoll.com
http://www.widgetbox.com
http://code.google.com
http://code.google.com/apis/ajax
http://m.shozu.com
http://qik.com
http:/www.webdesignledger.com
4 Case study: Megamouth
THE PITCH IDEA
http://www.actionaid.org.uk/megamouth
http://www.twitter.com/themegamouth
LIVE VIDEO FEED
LIVE ACTIVITY ON THE DAY:BLOGS, G-MAPS, IMAGES ANDMEGAMOUTH
5Rules Copy the best : look at MyBO, Jaagore etc - what works best? Copy it!
Don’t ‘re-invent the wheel’. Go to where people are – don’t hope they will come to you.
Be in the right spaces for your target audience: Facebook, MySpace, Bebo, Tuenti (Spain), Bahu (France/Belgium), BlackPlanet, hi5 (Portugal), Netlog, Skyrock (French), Zoo (Greece) etc
Make your site relevant and live – change content continuously, allow subscription to feeds, registration and blogging. Your site should act as a ‘portal’ to your other internet presences eg on Facebook, YouTube, Twitter etc.
Don’t just hope they will come to you! Go out and seek ‘friends’ or ‘followers’. If you link to them, they will link to you. Promote! Promote!
Match online activity with offline activity – web people are multi-dimensional people! They don’t just want ‘virtual’ friends and activities.
Offer rewards. Even ‘virtual rewards’ – eg you can grade people according to how much they’ve done to promote the message – eg bronze/silver/gold ambassadors etc or link with a local musician and offer incentives like concert tickets or CDs
Allow contribution - People love to upload photos, comments and videos. If you make a flickr group you can get people to link to your group and their pictures can come through in a flickr gadget to your site!
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