Facilitating The Complex Digital Transformation Journey ...€¦ · Digital starter Digital...

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© 2019 TM Forum | 1 GM Digital Convergence, STC Channels Abdulaziz Al-Shamsan Facilitating The Complex Digital Transformation Journey With The Right Partners

Transcript of Facilitating The Complex Digital Transformation Journey ...€¦ · Digital starter Digital...

Page 1: Facilitating The Complex Digital Transformation Journey ...€¦ · Digital starter Digital Transformation Digital Disruption Digital leaders seed culture changes –rewarding innovation

© 2019 TM Forum | 1

GM Digital Convergence, STC ChannelsAbdulaziz Al-Shamsan

Facilitating The Complex Digital Transformation Journey With The Right Partners

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© 2019 TM Forum | 2

Introduction

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© 2019 TM Forum | 3© 2018 TM Forum | 3

It’s all about Customers.. Being Customer-centric is The Key

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Customer Experience

Front Office

Middle Office Back Office

Sources: https://home.kpmg.com/content/dam/kpmg/uk/pdf/2017/09/digital_transformation_guide_2017.pdf

How it all works together

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DIG as business framework

Discover – Innovate - Grow

People Discovery Business Discovery Customers Discovery

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Business Assets

Business Activities/ Functions

Business Processes

People Empowerment

Partnerships/ Ecosystems

Business Models

Business Ecosystems

Organizational Culture

3 Core CapabilitiesTo successfully navigate digital

transformation and protect against digital disruption, all

organizations need to develop three core capabilities

(Professor Michael Wade)

1 Hyperawareness

2Informed decision-making

3 Fast execution

Developing core capabilities across various business areas

Sources: http://customerthink.com/how-customer-centric-digital-transformation-is-doing-wonders https://www.i-scoop.eu/digital-transformation

Innovate & Leverage The New Technology

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Digital Transformation: Three Phases of the Digital Maturity Model

Sources: https://strategymeetsaction.com/our-research/digital-transformation-in-insurance-discovering-pathway-to-digital-maturity/

DigitalExperience

Operational Experience INTERNAL

Digital Assets

DigitalTransform

ation

Cu

sto

mer

Exp

erie

nce

EX

TER

NA

L

From assets to experience to transformation

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Digital Transformation: Core Elements of Digital Transformation

Sources: http://www.bithgroup.com/news/2018/5/22/business-digital-culture-evolving

Customer Understanding

Customer Touch Points

DigitallyModifiedBusiness

Top-Line Growth

Performance Management

Process Digitization

DIGITALTRANSFORMATION

Core elements of digital transformation

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© 2019 TM Forum | 9Sources: https://hackernoon.com/why-choosing-a-strategic-partner-is-your-best-bet-for-digital-transformation-success-2373fd436f3

DigitalTransformation

TransformedProducts

OptimizedOperations

EngagedCustomers

EmpoweredEmployees

Key drivers of digital transformation

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© 2019 TM Forum | 10Sources: https://futurumresearch.com/key-stats-2018-digital-transformation-index

Company Relationship with

technology is average

Customer service, IT, and marketing departments are

ahead

Organizations have a dedicated team

Organizations engaged in partnership

76.6%CRM, IT,

Marketing40% 30%

Key stats from digital transformation index

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© 2019 TM Forum | 11Sources: https://www.marketingcharts.com/customer-centric/analytics-automated-and-martech-106654

53%

52%

51%

49%

Better ContentRecognition and

Recommendations

Increase in Sales Increase in CustomerRetention

Successful New ProductLaunches

Benefits of digital transformation

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© 2019 TM Forum | 12Sources: https://wso2.com/whitepapers/devices-at-the-forefront-of-your-digital-transformation-journey/

Devices And Gadgets Are Interconnected

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© 2019 TM Forum | 13Sources: https://www.forbes.com/sites/forbestechcouncil/2018/01/24/a-customer-centric-approach-must-drive-digital-transformation

https://www.cbronline.com/mobility/security/despite-security-concerns-majority-of-executives-committed-to-digital-business-310816-4993169

15%

72%

Companies have the ability to build and leverage adigital business model

It's important for an organization to implement adigital business model

Digital Business Model

Gap between realization and skill set

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© 2019 TM Forum | 14Sources: http://www.technologyrecord.com/Article/successful-digital-transformation-partnerships-are-led-from-both-sides-72655

https://go.forrester.com/blogs/accelerate-your-culture-practices-for-digital-transformation

Beginner Intermediate Advanced

Digital starter Digital Transformation Digital Disruption

Digital leaders seed culture changes – rewarding innovation and changing metrics to measure customer outcomes, measure employees on collaboration, and celebrate early digital success.

Digital leader build an outside-in customer-obsessed culture, with enterprise wide collaboration and a strong focus on customer outcomes. A durable innovation culture is reinforced.

Digital leader ensure that digital is part of the DNA –everyone’s job – with inherent customer advocacy. Collaborative by default, inside and out, partnership drive ecosystem-based business models.

Digital transformation partnerships can fill the gap

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© 2019 TM Forum | 15Sources: https://www.manchesterdigital.com/why-perfect-partnership-could-make-your-digital-transformation-success

Successful Partnership Will Help you…

Evaluate current digital standpoint

1

Articulate what you want to achieve

2

Create a roadmap for change

3

Identify skills requirements within your own teams

4

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© 2019 TM Forum | 16Sources: https://www.appian.com/partners/

Strategic Consultancy

Delivery and implementation

from certified professionals

Optimum selection of

software packages and IT

services

Training of end users

Business process reengineering

Transforming the legacy data to

the requirements of the new systems

What is expected in partnership?

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© 2019 TM Forum | 17Sources: https://www.itsma.com/so-you-want-to-be-the-digital-transformation-partner-of-choice/

Keys to be a good digital transformation partner

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Sources: https://explore.emtecinc.com/blog/6-tips-for-selecting-a-digital-transformation-partner

https://www.pds.group/Consulting/Digital-Transformation

DomainExperts

TechnologyEnthusiasts

Data & Analytics Masters

Software Development

Gurus

▪ Cloud Computing▪ Artificial Intelligence▪ Mobile Platforms▪ Internet Of Things▪ Machine Learning▪ Workflow Automation

▪ SCRUM & Agile Masters▪ Software Developers▪ QA & Test Engineers▪ Software Architects▪ UX/UI Designers▪ Trainers

▪ Business Consultants▪ Domain Scientists▪ Industry Analysts▪ Production Engineers▪ Project Managers

▪ Data Scientists▪ Knowledge Management Engineers▪ Predictive Analytics Experts▪ Statisticians▪ Big Data Architects, Analysts & Engineers

Factors to consider in selecting a partner

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Sources: https://www.forbes.com/sites/louiscolumbus/2018/04/22/the-state-of-digital-business-transformation-2018

DomainExperts

TechnologyEnthusiasts

Data & Analytics Masters

Software Development

Gurus

55%

38%34%

23%

95%87%

Startups Traditional Enterprises

Digital Strategy Revenue Increase Digital Business Plans

Who wins digital business transformation

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Conclusion

Digital Transformation is a must

Select The right partner

Partner with successful history

External Partner

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Thank You @AzizAlshamsan