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Mobiles for development and social change
A presentation for DFID 2011 by Peter Holt
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Development opportunity :
There are 5 billion mobile subsriptions & it is expected that they will exceed 6.2 billion by 2013
The fastest growth rate is in sub-sahara Africa
Every 10% increase in penetration equates to 1.2% increase in GDP
More people have access to a mobile phone than to running water or proper sanitation facilities
Need to find new models for co-ordination and engagement
Mobile technologies for social transformation
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Mobile in Development :Technology is being used to improve transparency, empowerment and as a catalylst for change
Mobile technologies for social transformation
Openness and Transparency
Data collection
Crisis mapping
M:health
Information and Empowerment
M:Learning
Mobile money
Remote counsellingand mentoring
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NokiaOvi Life tools
Mobile technologies for social transformation
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Transparency : Improving the timeliness and openness of reporting
Mobile technologies for social transformation
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Transparency : Improving the timeliness and openness of reporting (Pt 1)
Mobile technologies for social transformation
1000 mosquito nets@ $20 = $20,000
Financialsand
annual field report
Visibility of field activities
1000 mosquito netsdelivered to village
Photo is date andlocation stamped
Mosquito netsset up and in use
Photo is date andlocation stamped
Outcomes
Healthy families andimproved schoolattendance
Data capture withmobile forms
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Transparency : Improving the timeliness and openness of reporting (Pt 2)
Mobile technologies for social transformation
• Monthly web-based reporting
• Programme managers can see in real-time what is happening and make informed decisions
• Full transparency for sponsors which improves access to future funding
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Openness : Ushahidi
Mobile technologies for social transformation
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Empowerment :Giving people access to the information they need, when they need it
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A model for empowerment :
‘Empowerment is defined as a person’s capacity to make effective choices: that is, the capacity to transform choices into desired actions and outcomes.’
Coach
ing
and
Men
torin
gCom
munity and
social engagement
Information and Education
ChangeSpace
‘Change space’ where people are empowered to be the change they want to see
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Empowerment : The world’s first mobile counselling service
Mobile technologies for social transformation
For replacing the placeholder text you need to click on the placeholder text andinsert your own text.
Help is at addicts’ fingertips
USING TECHNOLOGY TO GET DRUG-FREE
“Demand for substance abuse counselling services has put treatment facilities
under pressure as the waiting lists for treatment
increases”
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Empowerment :Giving people access to the information they need, when they need it
Mobile technologies for social transformation
Information
The World Health Organisation (WHO) has teamed up with popular mobile social network Mxit and JamiiX to bring emergency preparedness information to chat users in disaster-prone Indonesia
Across South Africa
Subscribers: +150,000
Interactions: +5,000,000
http://www.jamiix.com/
Conversations
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Mobile Money :Reaching the unbanked
Mobile technologies for social transformation
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Mobile Money : Mpesa
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Mobile Money : Key enablers
High penetration of mobile
Limited access tofinancial services
Migrantpopulation
Poor infrastructure& security
• Population is comfortable with mobile technology• Low fixed line penetration• Mobile operator is a trusted brand
• Low banking penetration• Financial services mainly available in urban areas• Limited credit and debit facilities available to masses
• High need to transfer money
from urban to rural areas
• Limited public transport• Traditional money transfer services are costly• Security concerns associated with carrying or transporting cash
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The future of mobiles
Mobile technologies for social transformation
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The cost of mobile
From: 0000
To control banana diseases, crush sweet potato leaves and mix with water to spray.
Reply with 1. Wilt 2. Weevils
3. Pests 4. Help
Mobile Data based solutions can provide more content and be far cheaper
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Five future trends to 2020 (http://www.slideshare.net/rudydw/mobile-trends-2020-africa)
1. Connectivity – sub $50 Smartphones and plummeting data costs will expand the capabilities of those that find themselves on the wrong side of the digital divide.
2. Money – Mobiles replace ATMs as unified payment and money transfers become commonplace inc. interoperability between operators. Micro benefits, insurance and loans all via mobiles.
3. Learning – Universal mobile ownership extends the classroom. Government and NGO collaboration with animated educational games and language options.
4. Empowerment – Mobile apps and social networking empowering individuals through better communication and engagement plus encouraging open Government
5. Health – Mobiles extending the reach and possibility of universal healthcare. Apps improve speed and quality of diagnostics and support rural health workers
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Nimbus Consulting
What we do and how we do it
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• Results not directly tied to improving economic condition of end user
• Not relevant to local contexts, strengths, or needs
• Not understanding infrastructure capacity
• Underestimating maintenance costs and issues
• Projects supported only by short-term grants
• Solutions are not looking at the whole problem
• Projects built on condescending assumptions
Why engage Nimbus?
Challenges with ICT4D programmes (UNESCO & World Bank)
Mobile technologies for social transformation
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Building blocks for an appropriate solution
Accessibility to Technology
Literacy levels
MDGs
Resilience and
melioration
Commercialmodels
Local Capabilities /Maintenance
Culture andbeliefs
Local Champions
Community needs
Current programmes
Flexible processes
Attitude torisk and
innovationNGO factors
Communityfactors
Technologyfactors
Within a frameworkof stakeholder engagement
and deliverableoutcomes
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Delivering an appropriate solutionWhat are the possibilities in
terms of enabling factors (coverage, connectivity,
electricity)? What are the current levels of
access to technology?
What are the information needs of the various stakeholder groups?
How will these needs evolve? What local skills are available? How will solution be maintained? Is the equipment protected against physical conditions?
Has the system been tested with all stakeholders? Have training materials been developed with the community?
Is the support organisation able tosupport all stakeholders (e.g. Gender issues) Do you have local Champions?
Iterativeco-design
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David Deakin – Head of HIV programmes at Tearfund and former chairman of Interactive Health PLC.
Tearfund are currently deploying a mobile solution to support programmes in Malawi and Zambia.
Simon Bachelor – Senior Partner at Gamos
Simon was at the forefront of establishing the MPesa Mobile money initiative, and Gamos co-authored the recently published UNICEF report ‘Mobiles for Development’.
Mike Santer – Director of Nimbus
Mike is currently studying a PHD at the University of Southampton on the ‘Affordances of mobiles in least developed countries’.
The ‘expert’ panel
Discussion forum
Mobile technologies for social transformation
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Thank you
Contact Details:
Peter Holt, Directoremail: [email protected]: +447515 571033Web: www.nimbus.mobi