Sabrina Bruehwiler Gamification Consultant & Designer Twitch / Twitter: @User_Adventure #gamificationgirl Instagram / Facebook: @useradventure LinkedIn: https://www.linkedin.com/in/sbruehwiler/ Octalysis Group - www.octalysisgroup.com #octalysis
Let’s pick!Which is most likely the real person?
there is no right or wrong!
Taking Care
A
Taking Charge
BVs.
What the studies show?Perceived characteristics associated with women or men (US Study)
Male
2000Female
Gallup, 2001
B
A
Our brain - Neuroscience
Stereotyping
To manage the huge amount of information, our brain is filtering the most important information and creates shortcuts.
This all happens in the back of our mind - it sees patterns you’ve been exposed to. So you act in a way and you don’t even know it, You’re acting unconsciously.
Shortcuts - step 1
How we grow up
cute
socialsensitive
sweetadorablesupportive
fashionpink
strong
leader
hard
driven confident
logical
sporty
cars
For girlsFor Boys
cool
caring
All Girls
courageous
ambitious
agressive
Shortcut - step 2 …we need to build games that girls like…
cute
socialsensitivesweet
adorable
supportive
fashionpink
caring
talkative
What are Core Drives?
• Creator of the Octalysis Framework
• Founder of the Octalysis Group
• Author of Actionable Gamification - Beyond Points Badges and Leaderboards
YU-kai Chou
Yes we are different than males, but… there is a
Difference between Gender based and gender biased design
The 8 core drives of female empowerment
Vanessa
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
Christina
Avoidance
Ownership
Empowerment
Meaning
Unpredictability
Accomplishment
Scarcity
Social Influence
Sum-up what you can do now?
1. Be aware of your bias - make decisions outside of it!
2. Make it a game - How many times a day do you act based on your bias?
3. Provide alternative associations
4. Create Awareness!
Empowering females in the Township of Alexandria in Johannesburg - give them a future with Gamification!
get in touch with me if you’d like to be part of it: [email protected]
Support Superwomen In South Africa
Thank You!
Sabrina Bruehwiler Gamification Consultant & Designer Twitch / Twitter: @User_Adventure #gamificationgirl Instagram / Facebook: @useradventure LinkedIn: https://www.linkedin.com/in/sbruehwiler/ Octalysis Group - www.octalysisgroup.com #octalysis
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