Design your emails for interruptionLet’s have a look at some facts

People are doing other things while reading email

70% of respondents multitask at least once a week; 49% do so daily.

(Source:http://mashable.com/2011/11/10/smartphone-multi-tasking/)

People are doing other things while reading email

Where are people using mobile devices?

84% at home

80% during miscellaneous downtime throughout the day

76% waiting in lines of waiting for appointments

69% while shopping

64% at work

62% while watching TV (alt. study claims 84%)

47% during commute in to workSource: Compete's Quarterly Smartphone Report

Enlightening Statistics

Smartphones are the most frequent companion devices during simultaneous usage

Emailing (60%), internet browsing (44%), and social networking (42%) are the top 3 activities performed during simultaneous screen usage

78% of simultaneous usage is multitasking

Source: http://blog.hubspot.com/blog/tabid/6307/bid/33565/34-Enlightening-Statistics-Marketers-Should-Know-About-Multi-Screen-Usage-Google-Data.aspx

67 % of emails are not even mobile friendly - never mind designed for

interruption

Responsive design (18%) is more popular than mobile aware design

(16%) as a mobile email optimization technique

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Striata eMarketing

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