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DesignEngineering
DesignInterior Design
Making or creating stuff…
…that is new or unique
…and appropriate - it helps solve a problem or achieve some purpose
we are called upon to act when we realise there is
a discrepancy…
…between the world as it exists and the world as
we want it to be.
To have a town hall that will impress the community
Ideal Actual
Why is there a gap?
Constant comparisonPurpose
Ideal Actual
Why is there a gap?
Constant comparisonPurpose
To deliver delightful service
to customers
Purpose Problem (Opportunity)
The largest relevant vision,
goal or ideal state
The discrepancy between ideal
and actual
Purpose Problem (Opportunity)
The largest relevant vision,
goal or ideal state
The discrepancy between ideal
and actual
…and our explanation or
diagnosis of why!
ProcessPurpose Problem (Opportunity)
The largest relevant vision,
goal or ideal state
The discrepancy between ideal
and actual
The process you go through to
create a solution
…and our explanation or
diagnosis of why!
Process Solution (Product)
Purpose Problem (Opportunity)
The thing created to solve the problem or
capitalise on the opportunity
The largest relevant vision,
goal or ideal state
The discrepancy between ideal
and actual
The process you go through to
create a solution
…and our explanation or
diagnosis of why!
Process Solution (Product)
Purpose Problem (Opportunity)
Is there a gap?
What is the real cause of the
gap?
What if there is more than one
cause?
To identify and understand problems and opportunities by performing appropriate research
The job of a designer:
To be agents of change by asking others to reflect on the distance between “real” and “ideal”.
The job of a designer:
Process Solution (Product)
Purpose Problem (Opportunity)
There are so many possible
solutions!
Which one (s) will work?
The job of a designer:
To figure out which solution will best address the problem by prototyping and testing
Process Solution (Product)
Purpose Problem (Opportunity)
Becomes standardised
Rarely questioned
Often invisible
To tailor-make every design process to be visible, communicable and appropriate to the challenge at hand.
The job of a designer:
What sort of design problem might your process be
appropriate for?
What is being emphasised in each model? What is the modeller
trying to communicate?
Process Solution (Product)
Purpose Problem (Opportunity)
What might you design to
successfully close the gap?
What is “ideal” to you?
How does reality currently not
match your idea of “ideal”?
What steps would you go
through to create your
solution?
Process Solution (Product)
Purpose Problem (Opportunity)
What might you design to
successfully close the gap?
What is “ideal” to you?
How does reality currently not
match your idea of “ideal”?
What steps would you go
through to create your
solution?
Process Solution (Product)
Purpose Problem (Opportunity)
What might you design to
successfully close the gap?
What is “ideal” to you?
How does reality currently not
match your idea of “ideal”?
What steps would you go
through to create your
solution?
• Define ideal, learn about reality • Define the gap(s) between what is ideal and real
• Seek to understand why the gap exists
• Tailor your design process to suit the problem or challenge at hand
• Make sure you can visualise and communicate your process
• Test your solutions to find the best one, and to figure out if it will actually solve the problem… before you spend time and $$ on a lost cause
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