Design Thinking: A Quick Course in Creative Problem Solving
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Transcript of Design Thinking: A Quick Course in Creative Problem Solving
DESIGN THINKING
A QUICK COURSE IN
CREATIVE PROBLEM SOLVING
MARY WHARMBY | @marywharmby
Process and techniques
used to solve problems…
…almost any kind of problem.
HUMAN CENTERED
RESEARCH DRIVEN
PRACTICAL & STRATEGIC
TechnologyBusiness
& Organizations
People
COLLABORATIVE
VISUAL & HANDS-ON
VALIDATED & ITERATED
BASIC PROCESS
Understand people,
their goals and needs
Create a solution to
meet those needs
1
23
Repeat
Evaluate & improve
your solution
Understand people,
their goals and needs
Create a solution to
meet those needs
Repeat
Evaluate & improve
your solution
BASIC PROCESS
1
23
Understand people,
their goals and needs
Create a solution to
meet those needs
Repeat
Evaluate & improve
your solution
BASIC PROCESS
1
23
Step 1: UNDERSTAND
You must
UNDERSTAND
a problem
before you can solve it.
Who are we
designing for?
What do they need?
What do they hate?
What do they love?
When, where, how do
they engage?
Who are they with?
What is the scenario?
How can we help?
Where are the hand-offs?
What problems are
they facing?
HOW DO WE KNOW?
RESEARCH!
People watching.
Listening.
Having a meaningful conversation.
Understand EvaluatePrototype
Insights
Ideas
Opportunities
Effectiveness
Usability
Improvements
Empathy Usefulness
RESEARCH HAPPENS TWICE
Understand EvaluatePrototype
RESEARCH HAPPENS TWICE
Effectiveness
Usability
Improvements
Usefulness
Insights
Ideas
Opportunities
Empathy
Be open and put others at ease.
Observe.
Actively listen.
Ask questions and invite stories.
Request others think out loud.
Create hands-on activities like sketching or games.
Invite ideas, collaboration and co-design.
BUT NOW WHAT?
How do we
synthesize and analyze
findings and then
share with our teams?
DESIGN TOOLS
PERSONAS
JOURNEY MAPS
Overview
Platform Preference
Online Frequency
Tech Savvy
Experience
Low High
Goals & Needs:
Obstacles & Pain Points:
Desktop Mobile
Low High
Low High
Opportunities:
PERSONA TEMPLATE
Name:
Quote:
Overview
Platform Preference
Online Frequency
Tech Savvy
Experience
Name:
Low High
Quote:
Desktop Mobile
Low High
Low High
PERSONA TEMPLATE
Joe Smith
“Finding a job is frustrating! I'm working harder at this than I do at my
job. I'm good at what I do but am not sure how to leverage my skills.”
Goals & Needs:
Obstacles & Pain Points:
Opportunities:
Overview
Platform Preference
Online Frequency
Tech Savvy
Experience
Low High
Desktop Mobile
Low High
Low High
PERSONA TEMPLATE
Goals & Needs:
Obstacles & Pain Points:
Opportunities:
Name:
Quote:
Joe Smith
“Finding a job is frustrating! I'm working harder at this than I do at my
job. I'm good at what I do but am not sure how to leverage my skills.”
Overview
Platform Preference
Online Frequency
Tech Savvy
Experience
Low High
Desktop Mobile
Low High
Low High
PERSONA TEMPLATE
Goals & Needs:
Obstacles & Pain Points:
Opportunities:
Name:
Quote:
A way to make a killer
resume (quickly)
Time consuming and
difficult to create a
resume
Automated
resume builder
Joe Smith
“Finding a job is frustrating! I'm working harder at this than I do at my
job. I'm good at what I do but am not sure how to leverage my skills.”
Overview
Platform Preference
Online Frequency
Tech Savvy
Experience
Low High
Goals & Needs:
Obstacles & Pain Points:
A way to make a killer
resume (quickly)A way to get noticed
Time consuming and
difficult to create a
resume
Not sure how to
stand out in crowd.
What do
companies want?
Automated
resume builder
More insight into
what companies want
Desktop Mobile
Low High
Low High
Opportunities:
PERSONA TEMPLATE
Name:
Quote:
Joe Smith
“Finding a job is frustrating! I'm working harder at this than I do at my
job. I'm good at what I do but am not sure how to leverage my skills.”
Overview
Platform Preference
Online Frequency
Tech Savvy
Experience
Low High
Goals & Needs:
Obstacles & Pain Points:
A way to land the
“right” job
Can’t tell from the
outside if it’s
a good fit or not
More insight into
company cultures
Desktop Mobile
Low High
Low High
Opportunities:
PERSONA TEMPLATE
A way to make a killer
resume (quickly)A way to get noticed
Time consuming and
difficult to create a
resume
Not sure how to
stand out in crowd.
What do
companies want?
Automated
resume builder
More insight into
what companies want
Name:
Quote:
Joe Smith
“Finding a job is frustrating! I'm working harder at this than I do at my
job. I'm good at what I do but am not sure how to leverage my skills.”
Role/Situation:
Stage 1:
Name:
What is he/she
Doing:
Thinking:
Feeling:
Where:
w/ Whom:
Opportunities:
JOURNEY MAP TEMPLATE
Stage 2: Stage 3:
Role/Situation:
Stage 1: Apply
Name:
What is he/she
Doing:
Thinking:
Feeling:
Where:
w/ Whom:
Opportunities:
JOURNEY MAP TEMPLATE
Stage 2: Stage 3:
Joe SmithJob Finding Journey
At home
Alone
Searching simplyhiredEndlessly tweaking and
sending out resumes
I’m never going tofind a job!
Provide a better way
to create resumes
and search for jobs
Role/Situation:
Stage 1: Apply
Name:
What is he/she
Doing:
Thinking:
Feeling:
Where:
w/ Whom:
Opportunities:
JOURNEY MAP TEMPLATE
Stage 2: Interview Stage 3:
Joe SmithJob Finding Journey
At home
Alone
Searching simplyhiredEndlessly tweaking and
sending out resumes
I’m never going to find a job!
Potential employer’s office
Potential employer
Answering questions; trying to gauge if this
is a good fit
Do they like me? Do I like them?
Provide a better way
to create resumes
and search for jobs
Provide tips and tricks for
interviewing and presenting
Role/Situation:
Stage 1: Apply
Name:
What is he/she
Doing:
Thinking:
Feeling:
Where:
w/ Whom:
Opportunities:
JOURNEY MAP TEMPLATE
Stage 2: Interview Stage 3: Respond
At home
Alone
Searching simplyhiredEndlessly tweaking and
sending out resumes
I’m never going to find a job!
At home
With friends
Receiving offer letter; deliberating if he should take
the job
Is this the right move?
Provide a better way
to create resumes
and search for jobs
Provide tips and tricks for
interviewing and presenting
Provide insight into
companies, their culture
and work/life balance
Potential employer’s office
Potential employer
Answering questions; trying to gauge if this
is a good fit
Do they like me? Do I like them?
Joe SmithJob Finding Journey
PERSONA
JOURNEY MAP
Step 2: CREATE
Decide what problem
we are trying to solve.
TechnologyBusiness
& Organizations
People
Rapidly ideate solutions
and create
something to interact with
as quickly as possible.
SKETCH
ACT
BUILD
ACT
SKETCH
BUILD
Step 3: EVALUATE & IMPROVE
Understand EvaluatePrototype
Insights
Ideas
Opportunities
Effectiveness
Usability
Improvements
Empathy Usefulness
RESEARCH HAPPENS TWICE
EVALUATE
Demonstrate your solution as early as possible.
Enable as much interaction as possible.
Capture what users are thinking, feeling and doing.
Be open to feedback.
Observe and actively listen.
Invite new ideas, collaboration and co-design.
ITERATE
Improve your design.
Iterate as quickly as possible.
Evaluate with end-users.
Understand people,
their goals and needs
Create a solution to
meet those needs
Repeat
Evaluate & improve
your solution
PROCESS REVIEW
1
23
MOVING FORWARD
Design thinking is a method to solve problems.
Keep the user at the center of your thinking.
Build something as quickly as possible.
Use your artifacts to keep yourself and team on track.
Keep evaluating and iterating.
DESIGN THINKING:
TEMPLATES
TO GET STARTED
Overview
Platform Preference
Online Frequency
Tech Savvy
Brand Trust
Low High
Goals & Needs:
Obstacles & Pain Points:
Desktop Mobile
Low High
Low High
Opportunities:
PERSONA TEMPLATE
Name:
Quote:
Role/Situation:
Stage 1
Name:
What is he/she
Doing:
Thinking:
Feeling:
Where:
w/ Whom:
Opportunities:
JOURNEY MAP TEMPLATE
Stage 2 Stage 3
needs a way to
person
goal or need
insight or obstacle
[circle one]
PROBLEM STATEMENTPROBLEM STATEMENT TEMPLATE
Surprisingly // because // but…
1. What if we used ______________________ to solve ______________________?
2. What if we used ______________________ to solve ______________________?
3. What if we used ______________________ to solve ______________________?
4. What if we used ______________________ to solve ______________________?
5. What if we used ______________________ to solve ______________________?
6. What if we used ______________________ to solve ______________________?
7. What if we used ______________________ to solve ______________________?
8. What if we used ______________________ to solve ______________________?
9. What if we used ______________________ to solve ______________________?
10. What if we used ______________________ to solve ______________________?
“WHAT IF…” IDEATIONBRAINSTORM TEMPLATE
What worked
well?
EVALUATION TEMPLATE
What didn’t
work well?
Proposed
improvements
EVALUATION & ITERATION
THANK YOU!
150 SPEAR ST, STE. 1500 SF, CA 94105
415.339.1979 | www.springstudio.com | @SpringUX
MARY WHARMBY | @marywharmby
PHOTO CREDITS
1. Kids on Bike: https://flic.kr/p/7R58b8
2. Family: https://flic.kr/p/4u5EA
3. Evacuation Center: https://flic.kr/p/4Aomt
4. Lab: https://flic.kr/p/cW3F6C
5. Chess: https://flic.kr/p/e62U9Z
6. Team: https://flic.kr/p/df8x5K
7. Track: https://flic.kr/p/5iNBz
8. Men Talking: https://flic.kr/p/zkGwh
9. John: https://flic.kr/p/9FFiNp
10. Sketch: https://flic.kr/p/HPSqX
11. Model: https://flic.kr/p/dwJ2Hj
12. All Others: ©marywharmby